So You Want to Start a Podcast

2020 Audie Awards® Winner – Business/Personal Development

A comprehensive step-by-step guide to creating a hit show, So You Want to Start a Podcast covers everything from hosting and guest booking to editing and marketing - while offering plenty of encouragement and insider stories along the way.

Though they are the fastest-growing form of media, podcasts are actually difficult to create—and even harder to sustain. Few know the secrets of successfully creating a knockout podcast better than Kristen Meinzer. An award-winning commentator, producer, and former director of nonfiction programming for Slate’s sister company, Panoply, Meinzer has also hosted three successful podcasts, reaching more than ten million listeners. Now, she shares her expertise, providing aspiring podcasters with crucial information and guidance to start their own audio forum.

Meinzer believes that we each have a unique voice that deserves to be heard. But many of us may need some help transforming our ideas into reality. So You Want to Start a Podcast asks the tough questions to help budding podcasters define and achieve their goals, including:

Why do you want to start a podcast?

Think about specifically why you want to start a podcast versus a blog, zine, YouTube channel, Instagram feed, or other media outlet. Find out if a podcast is really the best way to tell your story.

What is your show about?

For any advertiser, corporate partner, or press outlet, you need a snappy pitch. How would you describe what you want to do in two to three sentences?

Who is your podcast for?

Who are you trying to reach? How will your content and tone appeal to those listeners?

How is your show going to be structured?

Create a step-by-step map planning the show out. Think about length, segments, interviews, advice, news reads, and other aspects of successful podcasts you can adapt for your own.

With this motivational how-to guide—the only one on the subject available—you’ll find the direction you need to produce an entertaining and informative podcast and promote it to the right audience. So You Want to Start a Podcast gives you the tools you need to start a podcast—and the insight to keep it thriving.