Book Review: Blink by Malcolm Gladwell

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Blink: The Power of Thinking Without Thinking is an engaging, thought-provoking look at the factors that influence our subconscious decision-making and guide our instincts. The book’s key concept is that of ‘thin-slicing’, whereby the use of a streamlined source of information allows our brains to focus on the most relevant information and draw highly accurate conclusions from it. Gladwell uses a series of scientific case studies and entertaining anecdotes to take the reader on a tour behind the ‘locked door’ of their subconscious in order to better understand the reasoning behind their own snap decisions. Blink is a key text in the field of 21st-century popular psychology, and has sold over two million copies worldwide to date.

This book review and analysis is perfect for:

•Students of psychology

•Anyone with an interest in psychology

•Anyone who wants to understand the hidden factors that shape our thought processes and decisions

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The Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.