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a influência da marca Bolsa Família nas eleições presidenciais

A autora reconhece a importância do Programa Bolsa Família dentro do campo social, mas analisa a sua influência na ótica do Marketing e lança luz à tese de que o PBF é uma ferramenta de Marketing Político Estratégico que tem como resultado os votos

Política pública social ou marketing político?

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Política pública social ou marketing político?

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