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um fenômeno contemporâneo

O nome streampunks foi dado, por Robert Kyncl e Maany Peyvan, a alguns YouTubers com milhões de seguidores e características específicas, a partir da junção de dois termos – streaming (de vídeo) com punk (do movimento punk, anarquista e rebelde). Ton Felix examina o ecossistema em que os streampunks se inserem e busca mensurar sua relevância para o notável êxito da plataforma, atualmente a maior mídia de massa do mundo. Também discorre sobre os mais bem-sucedidos YouTubers, dentre os quais alguns poderiam ser reconhecidos como streampunks. Os streampunks são um fenômeno contemporâneo e complexo, e esta obra se dedica a estudá-los para além de suas características e causas, situando-os no contexto da plataforma de stream, a fim de examinar se são um fenômeno em si mesmos considerados ou se são também o produto estratégico de uma política empresarial criada e aplicada pelo YouTube.

Streampunks

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