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A evolução dos meios de comunicação, por meio da revolução digital, foi acompanhada por uma mudança sócio-comportamental no consumo de informações. Este novo contexto impactou profundamente a dinâmica das marcas se comunicarem com seu público, fazendo surgir uma "nova" forma de Publicidade, baseada nas modernas ferramentas de interatividade e compartilhamento de conteúdos. A "digitalização" das relações sociais tem trazido constantes questionamentos ao universo jurídico, e o entroncamento entre o Direito de Autor e atividade publicitária não restaria indiferente. A proposta deste livro, portanto, é destacar quais são estes pontos de tensão mais prementes para, ao fim, esboçar breves linhas de um sistema que harmonize e faça convergir os interesses dos criativos publicitários, das marcas anunciantes e da Sociedade da Informação.

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Some of our books are not included in the subscription and needs to be purchased. 

A purchased audiobook or e-book can be consumed in the app without deducting time from your subscription. 

Read more about book purchases and how time is counted and deducted from your subscription at <1>support.bookbeat.com</1>.

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Direito de Autor e Publicidade

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