Murmann Publishers GmbH

Sachbuch

Politik & Krieg

Deutsch

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Die anschwellende Werteorientierung in der Unternehmenskommunikation

Der Herausgeber des Kursbuchs formuliert in seinem Essay zur 172. Ausgabe eine Begründung für das vermehrte Auftreten von ethischen Unternehmenswerten. Hierbei geht der Münchner Professor für Soziologie vor allem auf die Diskrepanz zwischen Werten der Ethik und des Marktes ein. Außerdem zeigt er Verschränkungen dieser Selbstbeschreibungen auf.

Gut wirtschaften

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Gut wirtschaften

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