Murmann Publishers GmbH

Sachbuch

Politik & Krieg

Deutsch

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Das Strategie-Buch

Familienunternehmen sind die älteste und wichtigste Organisationsform unternehmerischen Handelns. Sie sind das Rückgrat unserer Wirtschaft und die treibende Kraft hinter dem "Wirtschaftswunder Made in Germany". Sie verkörpern den deutschen Mittelstand und noch weit mehr als das. Auch ALDI, BMW und VW stehen unter der Kontrolle einflussreicher Unternehmerfamilien.      Peter May  stellt wichtige Fragen und gibt in seinem neuen Buch die richtigen Antworten: Was macht den Erfolg der Familienunternehmen aus? Welche besonderen Stärken können sie ausspielen? Und welche Herausforderungen müssen sie bewältigen?             Peter May, einer der  führenden Experten für Familienunternehmen, schlägt in diesem anekdotenreichen Buch einen großen Bogen und verbindet eine Vielzahl praktisch umsetzbarer Tipps zu einem in sich schlüssigen Gesamtkonzept. An dessen Ende steht nichts weniger als eine eigenständige BWL für Familienunternehmen.

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