Innovating Innovation!
Tietoa kirjasta
Why do large corporations struggle with innovation, yet startups seem to excel at it?
In Innovating Innovation! Why Corporate Innovation Struggles in the Age of the Entrepreneur, serial entrepreneur-turned-corporate innovation expert Mike Stemple reveals that the greatest threat large corporations face is their inability to innovate. The majority of contemporary innovation is created by startups, while large corporations lag behind. Stemple guides corporate executives toward true innovation, from understanding contemporary innovation to recognizing the difference between the corporate “operator” versus entrepreneurial “innovator” and being able to effectively implement a modern innovation program within an organization.
Innovating Innovation! answers the trillion-dollar question, “What can large companies do to innovate as easily as their disruptive startup competitors?” Corporate executives will learn how they can catch up and unlock the same quick-to-market innovations startups use to rapidly disrupt whole industries.
