Bookora Media B.V.

Uitgeverij Haystack

Non-fictie

Zaken & economie

Nederlands

https://api.bookbeat.com/api/nextcontentviews/787348

Ondernemen en Werk

De psychologie van het overtuigen

• Hoe kun je mensen overhalen om meer geld uit te geven dan ze van plan zijn? • Waarom is ook bij sales het voorspel zo belangrijk? • En waarom vergeet je de titel van dit boek nooit meer? Op deze en nog veel meer vragen vind je het antwoord in dit boek. 'Hoe pak je een oen zijn poen' bevat verbluffende resultaten van sociaal-psychologische experimenten, vertaald naar de marketing- en salespraktijk van alledag. Wie denkt dat mensen een vrije wil hebben, weet na dit boek wel beter. In werkelijkheid laten de hersenen van elke consument zich moeiteloos beïnvloeden door verkopers en marketeers. Ontdek hoe je mensen met enkele eenvoudige psychologische vuistregels voortaan efficiënt van hun geld kunt scheiden. Het wordt tijd dat we er eerlijk voor uitkomen: marketing is een bewuste vorm van manipulatie!

Hoe pak je een oen zijn poen

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