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Druga część biografii człowieka, dzięki któremu McDonald's z małego baru w San Bernardino przeistoczył się w najbardziej rozpoznawalną sieć restauracji na świecie.<br><br>Publikacja odsłania zarówno prywatne życie Raya Kroca, jak i historię fast-foodowego imperium, które zbudował. Przybliża moment wejścia przedsiębiorstwa na giełdę, ekspansji na rynki europejskie i azjatyckie, ale też pierwszego lokalu sygnowanego literą "M" w Polsce. Odkrywa fakty, które do dziś są chlubą amerykańskiego giganta, nie zapominając także o kontrowersjach pojawiających się przy temacie przedsiębiortswa.

Ray Kroc i imperium McDonald’s. Część II. Globalna ekspansja

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Ray Kroc i imperium McDonald’s. Część II. Globalna ekspansja

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