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Já se sabe que as mídias sociais vieram para  ficar, numa trajetória irreversível. Essa nova  realidade diz respeito tanto aos usuários como  às organizações. Blogs corporativos: modismo  ou tendência? ajuda a entender como o mundo  digital, sobretudo os blogs, pode contribuir para  a construção de imagem e reputação positivas  para as organizações. Também traz exemplos  práticos de blogs de empresas (nacionais e  internacionais; de pequeno e grande portes) e  sua dinâmica de funcionamento. Mais do que  simplesmente tratar de uma ferramenta, este  livro aborda os conceitos da comunicação digital  e da era da participação e do diálogo. Uma  leitura essencial para quem quer entender mais  sobre a comunicação digital e suas implicações.

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Read more about book purchases and how time is counted and deducted from your subscription at <1>support.bookbeat.com</1>.

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