Fausto Lupetti Editore

Italiano

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Comunicazione sociale e politica

Ovvero: (finta) storia del successo politico che cambiò l’Italia per sempre

Questo non è un saggio di analisi politica, ma di marketing che si basa su un fatto realmente accaduto: la straordinaria affermazione elettorale del Movimento 5 Stelle alle politiche italiane del 2013.<br>Questo libro, nasce, di fatto, in un’aula universitaria della Sapienza di Roma in un mattino di marzo, quando, improvvisamente e senza alcuna riflessione precedente, iniziai ad analizzare il Movimento 5 Stelle con i miei studenti.<br>Non sappiamo come andrà a finire la storia del M5S. Finiranno per accordarsi con gli altri partiti? Proseguiranno nella loro strategia “contro”? Alzeranno la posta dello scontro politico? Internazionalizzeranno il Movimento puntando alle Elezioni Europee di giugno? Cosa faranno?

Ve lo do io il marcheting!

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