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Der Marketing-Manager ist grundsätzlich für die Werbung und den Verkauf von Produkten zuständig. Das Besondere dabei ist, dass er eine enge Zusammenarbeit mit seinen Fachabteilungen und der Produktentwicklung pflegt. In diesem Buch hat der Autor das Wichtigste Know-how für dieses Berufsbild zusammen getragen: Alle vier Ebenen des Marketing-Mix, Marktanalyse, Konsumentenverhalten und Online-Marketing.

Der Marketing-Manager

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Some of our books are not included in the subscription and needs to be purchased. 

A purchased audiobook or e-book can be consumed in the app without deducting time from your subscription. 

Read more about book purchases and how time is counted and deducted from your subscription at <1>support.bookbeat.com</1>.

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Der Marketing-Manager

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