SAGA Egmont

Sachbuch

Wirtschaft & Beruf

Jugendbücher / Young Adult

Jugendbücher / YA ab 14 Jahren

Deutsch

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Ein hilfreicher Guide zum richtigen Umgang bei interkultureller Kommunikation!<br>In unserer globalisierten Welt sind internationale Geschäfte schon lange ein Teil des Alltags eines Unternehmens. Allerdings können solche Geschäfte schnell kompliziert werden, denn jedes Land folgt seinen eigenen Regeln und ist geprägt von seiner eigenen Sprache und Kultur. Um also auf internationaler Ebene erfolgreich zu sein, müssen die Akteure über diese Unterschiede Bescheid wissen. Dieses Werk vermittelt die dafür benötigten interkulturellen Kompetenzen, indem es wissenschaftlich fundierte Informationen liefert und diese praxisbezogen und leichtverständlich erklärt.

Managerwissen kompakt - Interkulturelle Kommunikation - Pocket Power

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Managerwissen kompakt - Interkulturelle Kommunikation - Pocket Power

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