Global Expansion Feasibility Framework for Scale-Ups

Is global expansion of your business becoming inevitable?Have previous global expansion efforts failed?Are there too many unknowns in your global expansion strategy?

This book, Global Expansion Feasibility Framework for Scale-Ups, is the first in a four-part series and serves as an essential starting point in crafting a successful global expansion strategy. The content draws on real-world, practical insights, urging stakeholders to invest extra time and resources at the outset. This approach ensures that both the company and its leadership are well-prepared for the journey of becoming a global player.

Designed specifically for scale-ups—businesses in a phase of revenue growth and expansion beyond their initial customer base—the book is tailored to those with limited budgets where missteps in global expansion can prove costlier than anticipated. A misguided approach not only risks financial loss but can leave lasting scars and generate negative perceptions toward future expansion efforts.

The feasibility framework, CPA-CAGE-PMA, is organized into three distinct layers, each to be followed in the proper sequence to maximize results. To demonstrate its effectiveness, the book includes three unique case studies that provide real-world context and application.