The must-read summary of Drew Westen's book: “The Political Brain: The Role of Emotion in deciding the Fate of the Nation”.
This complete summary of "The Political Brain" by Drew Westen, a professor of psychology and psychiatry at Emory University, presents his argument that emotion wins over reason during elections, and illustrates how this is the case with a number of campaign ads, debates and candidate profiles that have won voters' hearts in America.
Added-value of this summary:
• Save time
• Understand the role of emotion in making political decisions
• Expand your knowledge of politics and psychology
To learn more, read "The Political Brain" and discover how emotion affects voters' decisions, and how political parties can make use of this knowledge.
