Introduction To PPC Marketing

Opis książki

Introduction To PPC Marketing: The Complete Guide to Search Engine Optimization and PPC Marketing to Help Boost Sales and Grow Your Business

Search engines are used for practically everything, from shopping to find “how to” articles. Most websites are found through using a search engine, however, not all

websites get the traffic they need to survive because they do not have the necessary visibility to thrive. One method of creating visibility is through online promotion and marketing. The use of pay-per-click advertising campaigns, coupled with savvy social media maneuvers will drive traffic to your website. Pay-per-click allows you to select a list of keywords that can be used to “find” your website by search engines. PPCs are not free, however, and you will pay with every single click that someone allocates your way, but they are an effective jump starter.

This audiobook will teach you all about SEO and PPC marketing and how you can use it to your advantage in driving traffic to your website, boosting sales and launching your website to success.

This audiobook will cover the following topics:

- Facebook - A New Way to Communicate

- PPC and Facebook

- Facebook and Friends

- Growing Your Business Facebook Style

- Why Not Yahoo Instead

- Get Buzzed

- Smart PPC Advertising

- Why Do We Click What We Click

- Google’s PPC Program

- The Buzz About Buzz

- Google Translator and AdSense