Mailing List 101: The Essential Guide on How to Boost Your Income By Creating a Big Mailing List
It would be easy to notice a purple cow if we suddenly encountered one, of course. But how do you spot purple cows in the business world? To be a purple cow in the business world, Godin explains, “Stop advertising and start innovating.”
Consumers are immune to most of the advertising that reaches them, but they are hungrier than ever for real solutions to real problems. The secret of successful Internet marketing is to create and drive word of mouth.
When fifty-two JetBlue planes were frozen on runways in an ice storm last February, passengers were stuck inside the grounded planes for hours. Other airlines canceled flights in anticipation of the winter storm, but JetBlue vowed to get customers to their destinations.
When it didn’t work out as planned, the company had a customer service nightmare to deal with. Police were called in as irate passengers argued with JetBlue employees at airport check-in counters.
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