Drive Marketing Success by Leveraging Your Company's Unique Strengths
Opis książki
Your company has an unfair advantage over the competition—and it’s an advantage just waiting for you to leverage it.
It could be proprietary data, or connections to influential people. Maybe it’s your standout marketing expert who can run circles around other marketing teams in the industry. No matter what your advantage is, you’re not alone in neglecting this superpower. In fact, most companies don’t know they have a particular advantage in the market, and if they do know, they don’t know how to use it. In Unfair Marketing, David Rodnitzky provides you with a comprehensive guide to help you identify and apply all your unfair advantages. Combining insight from more than twenty years of experience with the stories of companies that successfully leveraged their superpower, David shows you how to take your business from good to exceptional by using the assets you already have.
