What's Your Message? Public Speaking with twice the impact, using half the effort
Opis książki
Public Speaking has evolved. And most people haven't caught up! This audiobook has 69 chapters so you can easily find the section you want. For example, if you want to control anxiety, check out CHAPTERS 39-44.
- Want a quick method to prepare? Go straight to CHAPTER 49.
- How to start a speech? CHAPTER 59.
- How to end a speech? CHAPTER 60.
- Techniques to engage your listeners from start to finish? CHAPTERS 61-65.
And if you want to immerse yourself in examples of great messaging, CHAPTERS 4 through 29 include case studies of Steve Jobs, Gandhi, Richard Branson, Bill Clinton, Jack Welch, Nelson Mandela and many others.
The revolutionary method in 'What's Your Message?' shows you how to think clearly, manage anxiety and speak persuasively. It helps you bring your ideas to life with:
- A simpler way to control nerves.
- A simpler way to structure your ideas.
- A simpler way to engage your audience with natural delivery skills.
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Ch 01 - Audible Intro
Ch 02 - Before We Get Started
Ch 03 - The Power of Messaging
Ch 04 - One Presentation Can Define a Career
Ch 05 - Messaging Case Study_Professional Football Clubs
Ch 06 - External Messages
Ch 07 - Internal Messages (to players and staff)
Ch 08 - The Glue That Holds The Team Plan Together
Ch 09 - Game-Day Motivational Messages
Ch 10 - The Power of Messaging in 4 Areas of Life
Ch 11 - Messaging Makes Great Leaders
Ch 12 - Gandhi
Ch 13 - Nelson Mandela-His Life in Messages
Ch 14 - Steve Jobs_Chief Messaging Officer
Ch 15 - David Morrison_Changing the Culture
Ch 16 - CEO_The Reason for the New Plan
Ch 17 - Messaging Gets Your Ideas Heard_Anita Roddick
Ch 18 - Alan Carr_The Easy Way to Stop Smoking
Ch 19 - Steve Waugh_Leadership for a New Audience
Ch 20 - Politician_How Much Water to Grow an Orange
Ch 21 - Doctor_Convincing People to Support a New Idea
Ch 22 - Messaging Builds Your Personal Brand
Ch 23 - Jules Lund_Finding the Message Changed Everything Effortlessly
Ch 24 - Janine Allis_Messaging Allows Natural Style
Ch 25 - Senior Manager_Leveraging His Knowledge
Ch 26 - Messaging Promotes Your Organisation_Richard Branson
Ch 27 - The Hot Tub Ski Lodge Marketing Message
Ch 28 - CSIRO_Securing Science Funding
Ch 29 - The Pope Francis Effect
Ch 30 - Bad Messaging_The Cake That Cost a Federal Election
Ch 31 - IBM Didn't Think
Ch 32 - Confusing Bushfire Warning_Stay or Go
Ch 33 - Format Wars_BluRay vs HD DVD-Can you put it in a Sentence
Ch 34 - The Vivid Method For Public Speaking
Ch 35 - Public Speaking Myths
Ch 36 - The Other Seven Myths
Ch 37 - The Three Parts of the Vivid Method
Ch 38 - Vivid Method Part One_The Clarity First Principles
Ch 39 - Principle 1_ All Anxiety is Caused by Uncertainty
Ch 40 - Principle 2_Message Transfer is Your Measure of Success
Ch 41 - Principle 3_We All Have The Closeness Problem
Ch 42 - Principle 4_Your Natural Style is the Right Style
Ch 43 - Principle 5_You Can Control Anxiety By Understanding It
Ch 44 - Vivid Method Part 2_Create a Speech Outline
Ch 45 - What is a Speech Outline
Ch 46 - Typical Procrastination Schedule
Ch 47 - Why Does It Work So Well_The Speech Outline as Checklist
Ch 48 - The Difference Between a Traditional Outline and a Vivid Outline
Ch 49 - Crafting Your Message Step By Step
Ch 50 - The Magic of Chunking
Ch 51 - Structuring Your Ideas Step By Step
Ch 52 - Start With Message Statement and Title
Ch 53 - Define Your Chunk Headings
Ch 54 - Find the Key Point for Each Chunk
Ch 55 - Fill The Chunks With Examples, Stories, Evidence
Ch 56 - Structure Helps You DELIVER a Speech More Powerfully
Ch 57 - How to Rehearse in Half The Time
Ch 58 - Vivid Method Part Three_Give Great Explanations
Ch 59 - How to Start a Speech
Ch 60 - How to End a Speech
Ch 61 - Optional Techniques to Engage Your Listeners
Ch 62 - How to PROVOKE the Mind Of Your Listener
Ch 63 - How to CONNECT With Your Listener
Ch 64 - How to ACTIVATE Your Listener's Mind
Ch 65 - Visual Explanations_Leveraging Slides and Visual Support
Ch 66 - Public Speaking Recap
Ch 67 - So To Wrap Up, Bring Your Ideas To Life
Ch 68 - Attend The Course
Ch 69 - Audible close
