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Kultur & Gesellschaft

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So geht menschliche Unternehmenskommunikation

Unternehmen wollen freundlich und menschlich wirken, aber kommunizieren oft wie Behörden. Die Sprache ist förmlich, bürokratisch und viel umständlicher als nötig. So eine Sprache schreckt Kunden und potenzielle Mitarbeiter ab. Thilo Baum zeigt in diesem Buch, wie Sie die förmliche Sprache loswerden und zu einer menschlichen Kommunikation finden. Und das unabhängig von Ihrer Branche und Ihrem Beruf. Es funktioniert bei Juristen, IT-Leuten, Naturwissenschaftlern, Ingenieuren, Ärzten und auch bei Politikern. Sogar Fachinformationen lassen sich vereinfachen - Inhalt und Seriosität bleiben erhalten. Erleben Sie den Beweis: Förmliche Sprache ist niemals nötig. Also machen Sie Schluss mit förmlich! Und finden Sie zu einer natürlichen Sprache. Ein Buch für alle, die im Unternehmen kommunizieren - ob intern oder extern, schriftlich oder mündlich.

Schluss mit förmlich!

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