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Criativo e produtivo

Os 5 passos da inovação empresarial que geram resultados imediatos

Ser criativo tornou-se essencial no mundo globalizado. A maior parte dos executivos sente-se pressionada a produzir mais e de maneira mais inventiva para garantir a competitividade. Ser criativo e exercitar a criatividade no processo produtivo nem sempre foi fácil... Pelo menos até agora. Em CRIATIVO E PRODUTIVO, o executivo e músico de jazz Josh Linkner ensina que é possível manter-se na frente: explorando o poder da inventividade; capacitando seus funcionários para que desenvolvam músculos criativos; criando novas e lucrativas! ideias.

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