What's Your Problem

Are you solving the right problems?

Have you or your colleagues ever worked hard on something, only to find out you were focusing on the wrong

problem entirely? Most people have. In a survey, 85 percent of companies said they often struggle to solve the right

problems. The consequences are severe: Leaders fight the wrong strategic battles. Teams spend their energy on lowimpact work. Startups build products that nobody wants. Organizations implement “solutions” that somehow make

things worse, not better. Everywhere you look, the waste is staggering. As Peter Drucker pointed out, there’s nothing

more dangerous than the right answer to the wrong question.

There is a way to do better.

The key is reframing, a crucial, underutilized skill that you can master with the help of this book. Using real-world

stories and unforgettable examples like “the slow elevator problem,” author Thomas Wedell-Wedellsborg offers a

simple, three-step method—Frame, Reframe, Move Forward—that anyone can use to start solving the right problems.

Reframing is not difficult to learn. It can be used on everyday challenges and on the biggest, trickiest problems you face.

In this visually engaging, deeply researched book, you’ll learn from leaders at large companies, from entrepreneurs,

consultants, nonprofit leaders, and many other breakthrough thinkers.

It’s time for everyone to stop barking up the wrong trees. Teach yourself and your team to reframe, and growth

and success will follow.