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Comunicación política y campañas electorales en América Latina

Éste es un libro para la academia. Éste es un libro para la política.  Éste es un libro para el periodismo y para la Ciudadanía interesada. Pero es, básicamente, un libro para quienes hacen consultoría política, porque la fragilidad de los argumentos sólo produce diagnósticos apenas verosímiles y serios efectos políticos.

¡Ey, las ideologías existen!

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¡Ey, las ideologías existen!

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