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Política y Guerra

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Comunicación, Medios, Cultura

Popularidad y jugadas políticas en campañas electorales

En la comunicación política actual, comprendida como quien define, decide, hay que tener siempre presente la importancia de definirnos y definirlos. <br>                    El modelo flor de posicionamiento ofrece un paso a paso para presentar al propio candidato y a sus adversarios. Esta metodología organiza el trabajo de campaña, la producción de los materiales publicitarios y la acción política con mayor eficacia. También brinda una matriz para utilizar las redes sociales, los medios de comunicación tradicionales y la vía pública de manera acertada y equilibrada. Por eso, <br>                    este libro sirve para instalar candidaturas en la mente de los votantes. Veinticinco años de campañas electorales sintetizados en un método exitoso tanto para gente que desconoce el tema como para políticos de carrera.

Flor de posicionamiento

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Flor de posicionamiento

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