Non-fiction

Società e cultura

Economia

Italiano

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Ripercussioni Sull'Immagine E Sulla Comunicazione Pubblicitaria

Un libro sulla Cybercultura e la Cultura della Cancellazione Questo libro ha come tema la Cybercultura e la Cultura della cancellazione, portando le ripercussioni nell'immagine e nella comunicazione pubblicitaria, cioè il riflesso nell'immagine delle aziende. L'opera presenta un caso di studio del digital influencer brasiliano Monark, le conseguenze della sua ”cancellazione” nella sua vita professionale, oltre ai riflessi nei rapporti con le aziende partner della sua società, Flow Podcast. L'obiettivo è capire come si manifesta la Cybercultura e come si collega alla Cultura della cancellazione, rivolgendo anche uno sguardo alle ripercussioni di immagine e alla comprensione di come le aziende agiscono o dovrebbero agire in crisi come queste. PUBLISHER: TEKTIME

Cybercultura E Cultura Della Cancellazione

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Cybercultura E Cultura Della Cancellazione

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