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Economics & Finance

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Riscos, crise e imagem corporativa

No livro "Gestão de reputação: riscos e imagem corporativa", a autora e organizadora Elisa Prado reuniu 23 profissionais experientes de comunicação corporativa, discutindo sobre metodologias e lições que aprenderam ao longo dos anos sobre crises de reputação e imagem. Os autores abordam diversos assuntos que dialogam com a gestão de reputação, tais como mensuração, sustentabilidade, redes sociais, ética e compliance, relações governamentais, entre outros.

Gestão de reputação

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