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- Cette édition est unique; - La traduction est entièrement originale et a été réalisée pour l'Ale. Mar. SAS; - Tous droits réservés. La psychologie de la vente est un livre de l'auteur américain William Walker Atkinson, publié pour la première fois en 1912. L'auteur y explore les façons dont la psychologie peut être utilisée efficacement dans les affaires. Les chapitres comprennent : La psychologie dans les affaires ; L'esprit du vendeur ; L'esprit de l'acheteur ; La préapproche ; La psychologie de l'achat ; L'approche ; La démonstration ; et La conclusion.

La psychologie de la vente (traduit)

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La psychologie de la vente (traduit)

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