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Las marcas más importantes del mundo nos hacen sentir algo, nos inspiran. Y esto es así porque quieren cambiar el mundo. Más allá de los resultados económicos, son empresas que persiguen un propósito. Como clientes, nos encantan sus productos, pero lo que más nos gusta es el cambio que promueven. Y queremos ser parte de él.<br>El propósito es algo increíblemente poderoso. Te proporciona la fuerza para luchar contra lo imposible. Cuenta tu historia, construye tus equipos y define tu cultura.<br>En este libro, David Hieatt nos ofrece una guía esencial para crear una empresa con propósito.

PROPÓSITO - Por qué a las marcas con un propósito les va mejor e importan más

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