Influence customer perceptions and make your advertising more memorable! This book is a practical and accessible guide to understanding and implementing Gestalt psychology, providing you with the essential information and saving time.In 50 minutes you will be able to: • Understand the basic principles of Gestalt psychology and what they reveal about the functioning of the human brain • Learn how you can use this theory as a psychology-based tool in marketing and management practices • Identify each of the Gestalt laws and recognize how you can apply them to target customers more effectively, change their perceptions of products and influence their buying behavior ABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Management & Marketing

Gestalt Psychology for Marketing and Leadership

Keen to learn but short on time? Get to grips with the history of the Chernobyl disaster in next to no time with this concise guide.50Minutes.com provides a clear and engaging analysis of the Chernobyl disaster. When a reactor exploded at the Chernobyl nuclear plant in April 1986, nobody could have known just how devastating the effects would be. Thousands of people died as a result of the catastrophe and even today the surrounding areas are considered uninhabitable. But what makes Chernobyl even more shocking is the mystery that clouds it. The government's attempts to cover up the accident and the unknown long term-effects of radiation mean that the story of Chernobyl is far from finished.In just 50 minutes you will: • Learn what happened at the Chernobyl nuclear plant and why the reactor exploded • Understand why the disaster had such catastrophic effects in Ukraine and the surrounding areas • Analyse the actions of the employees and the government and learn how they tried to hide the truth about the accidentABOUT 50MINUTES.COM|History & Culture50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

History

The Chernobyl Disaster

Ready to take your career to the next level? Find out everything you need to know about improving your organisation with this practical guide.Many of us are finding ourselves under increasing pressure at work, with a seemingly endless list of tasks and responsibilities. This can leave us feeling stressed and overwhelmed, but it does not have to be this way: with just a few simple changes, you can improve your organisation, make procrastination a thing of the past and start getting things done.In 50 minutes you will be able to:• Identify the obstacles that prevent you from effectively organising your work and learn how to eradicate them• Control your stress at work by understanding the causes and sorting your responsibilities into three different zones of impact• Optimise your time and prioritise your tasks according to urgency and importance to fight against procrastinationABOUT 50MINUTES.COM|COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Coaching

Getting Things Done and Staying Organised

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide. Blink: The Power of Thinking Without Thinking is an engaging, thought-provoking look at the factors that influence our subconscious decision-making and guide our instincts. The book's key concept is that of 'thin-slicing', whereby the use of a streamlined source of information allows our brains to focus on the most relevant information and draw highly accurate conclusions from it. Gladwell uses a series of scientific case studies and entertaining anecdotes to take the reader on a tour behind the 'locked door' of their subconscious in order to better understand the reasoning behind their own snap decisions. Blink is a key text in the field of 21st-century popular psychology, and has sold over two million copies worldwide to date. This book review and analysis is perfect for: •Students of psychology •Anyone with an interest in psychology •Anyone who wants to understand the hidden factors that shape our thought processes and decisions About 50MINUTES.COM|BOOK REVIEW The Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

Book Review

Book Review: Blink by Malcolm Gladwell

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide.Rich Dad Poor Dad by Robert Kiyosaki is one of the bestselling books of this generation and is now taught in business schools around the world. What makes it so special? The answer is undoubtedly Kiyosaki's unique writing style; the book not only offers financial advice, but also entertaining anecdotes about his childhood and the lessons he learnt from his real dad (his 'poor dad') and a father figure (his 'rich dad'). Kiyosaki is the founder of the Rich Dad Company, which provides personal finance education through books, films, games and workshops, teaching people the importance of entrepreneurship and escaping the 'rat race'. This book review and analysis is perfect for: • Anyone wanting to understand more about active and passive income • Anyone looking to escape the 'rat race'• Anyone who wants financial advice from a self-made millionaireAbout 50MINUTES.COM|BOOK REVIEWThe Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

Book Review: Rich Dad Poor Dad by Robert Kiyosaki

Boost business performance, prepare for change and implement effective strategies This book is a practical and accessible guide to understanding and implementing the McKinsey 7S framework, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the 7 aspects of this dynamic model • Realize how these aspects are interconnected and the impact this has on your business • Use the 7S framework to implement new projects and changes into your business ABOUT 50MINUTES.COM|Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

McKinsey 7S Framework

Innovate your way to success and push your business to the next level! This book is a practical and accessible guide to understanding and implementing blue ocean strategy, providing you with the essential information and saving time. In 50 minutes you will be able to: • Distinguish between the two different types of markets: 'red oceans' and 'blue oceans' • Use innovation to create your own market, where the opportunities for growth are endless • Attract new customers that weren't accessible until now ABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Blue Ocean Strategy Concept - Overview & Analysis

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide. Thomas Piketty’s 2013 book Capital in the Twenty-First Century was an immediately bestseller in the UK and US, and has been widely praised by both economists and the general public. Piketty provides a richly detailed account of the development of inequality in the Western world, and argues that economic inequality is an inherent feature of capitalism and can only be resolved by decisive action from governments. His powerful historical insights are backed by extensive data and analysis, thus offering a thorough critique of the modern capitalist system. Whatever your political and economic leanings, Piketty’s ideas are sure to provide plenty of food for thought. This book review and analysis is perfect for: •	Anyone interested in the causes of wealth inequality in Europe and the USA •	Anyone who wants to understand how this inequality can be overcome •	Students of, or anyone interested in, modern politics and economics About 50MINUTES.COM | BOOK REVIEW The Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

Book Review: Capital in the Twenty-First Century by Thomas Piketty

Expand your business with the 80/20 rule!This book is a practical and accessible guide to understanding and implementing Pareto's Principle, providing you with the essential information and saving time.In 50 minutes you will be able to:  • Understand Pareto's Principle and how to identify the 80/20 ratio in any area of your life or business • Identify the most important 20% and focus on the main factors that result in the majority of your results • Use Pareto's Principle to manage your business more efficiently, increase revenue and get organizedABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Pareto's Principle

Anticipate crises and adapt to a changing business worldThis book is a practical and accessible guide to understanding and implementing the Greiner growth model, providing you with the essential information and saving time. In 50 minutes you will be able to:  • Identify the five phases of growth that every company experiences during its lifetime: creativity, direction, delegation, coordination and collaboration. • Recognize the crises that bring an end to each growth phase and what you can do to reduce their impact  • Use the model to anticipate future changes and act accordingly so as to ensure the sustainability of your companyABOUT 50MINUTES.COM|Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

The Greiner Growth Model

Keen to learn but short on time? Get to grips with the history of the Berlin Wall in next to no time with this concise guide. 50Minutes.com provides a clear and engaging analysis of the fall of the Berlin Wall.When the Berlin Wall was built unexpectedly in 1961, it divided the city for 28 years, separating families and friends for almost three decades. The Wall was a symbol of the divisions in Germany and Europe that followed the Second World War as well as a reminder of the stringent Communist regime. The fall of the wall was, therefore, cause for huge celebration: families were reunited, East Berliners were finally free of the strict communist regime and the biggest symbol of the East-West divide had collapsed. In just 50 minutes you will: • Understand why the Berlin Wall was built and what its purpose was • Learn about the events leading up the fall of the Berlin Wall and how a miscommunication caused it to fall a day early • Analyse the impact that the wall had on Berlin, Germany and the whole of Europe and why its collapse was so significant ABOUT 50MINUTES.COM | History & Culture 50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

The Fall of the Berlin Wall

Keen to learn but short on time? Get to grips with the history of the Islamic State in next to no time with this concise guide. 50Minutes.com provides a clear and engaging analysis of the history of the Islamic State. The brutal terror attacks in Paris in 2015 sent shockwaves across Europe. The group which claimed responsibility for them, the Islamic State of Iraq and the Levant, has been active since 2006 and seeks to impose its radical and distorted version of Islam across the Middle East. The international coalition established to combat the organisation has made some significant advances, but the fight against fundamentalism is still far from over. In just 50 minutes you will: •	Understand the history of the Islamic State and the events leading up to its foundation, including colonial rule and the regime of Saddam Hussein •	Learn about the key figures in the organisation, including current leader Abu Bakr al-Baghdadi •	Evaluate the successes and failures of the coalition fighting against the Islamic State ABOUT 50MINUTES.COM | History & Culture 50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

The Islamic State

Ready to take your business to the next level? Find out everything you need to know about organising effective workshops with this practical guide. Whether or not you are familiar with workshops, you are probably aware of the fact that they are considered a useful tool in employee and business development. Training your team in new processes, refreshing a certain skillset and establishing business strategies are just a few of the many reasons you might have for wanting to organise a workshop. This guide will tell you all you need to know about planning a successful and productive workshop. In 50 minutes you will be able to: •	Establish your priorities for your workshop and delegate tasks effectively •	Plan efficiently so that you meet your objectives with ease •	Ensure your workshop runs smoothly and that you have not neglected any details ABOUT 50MINUTES.COM | COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Organising Productive Workshops

Ready to take your career to the next level? Find out everything you need to know about decluttering your work life with this practical guide. Nothing is worse than a messy environment, whether professional or personal, to make you feel overwhelmed with work or chores. Decluttering and organising allows you to make your work and living spaces healthier and enables you to save time. This guide will tell you all you need to know to begin the process, stay organised and watch your productivity improve overnight! In 50 minutes you will be able to: •	Start the decluttering and organising process you have always wanted to do •	Keep on top of all your personal and professional commitments •	Stay organised and productive after making the changes ABOUT 50MINUTES.COM | COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Farewell Clutter, Hello Productivity!

Understand the workings of the OECD in no time! Find out everything you need to know about this important global organisation with this practical and accessible guide. When the Second World War came to an end in 1945, the European economy was in ruins. It was decided that a plan of economic revival was necessary – the Marshall Plan – which would be implemented by an organisation that included many of the most important players on the world stage. This organisation would eventually become the OECD, which now has 35 member countries and plays an important role in global economic policy. In 50 minutes you will be able to: •	Learn about the history of the OECD and understand why it was set up •	Discover the aims and missions of the OECD and their application in 21st-century society •	Grasp the concept of globalisation and the problems and benefits associated with it ABOUT 50MINUTES.COM | ECONOMIC CULTURE The Economic Culture series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.

Economic Culture

The OECD and the Challenges of Globalisation

Ready to take your career to the next level? Find out everything you need to know about choosing a professional coach with this practical guide. Professional coaching can be an incredibly enriching experience for your personal and professional lives alike, but it all depends on how judiciously you choose your coach. It is essential to choose a coach who will meet your needs and expectations, and to avoid those who lack the necessary skills, experience or qualifications. By defining your goals and expectations, you can avoid unnecessary stress and find the coach who is right for you. In 50 minutes you will be able to: •	Understand the different types of professional coaching available •	Select a coach who meets your specific needs •	Identify the warning signs that show which coaches to avoid ABOUT 50MINUTES.COM | COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Choosing a Professional Coach

Ready to take your career to the next level? Find out everything you need to know about changing career with this practical guide. Identifying your ideal career is not always a simple matter, and pursuing it can seem even more of a challenge, especially if you have already put time and effort into a previous job. However, changing career does not have to be a terrifying prospect – by approaching it with the right strategy and mindset, as outlined in this helpful guide, you can banish stress and set yourself up for success. In 50 minutes you will be able to: •	Discover the keys to identifying an alternative career that would suit you •	Understand your own motivations for changing career and adapt your plans accordingly •	Learn how to develop a concrete strategy for changing career ABOUT 50MINUTES.COM | COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Changing Career Successfully

Ready to take your career to the next level? Find out everything you need to know about dealing with work-related anxiety and panic attacks with this practical guide.More and more workers are feeling stressed and anxious at work, and in its most severe form anxiety can be debilitating and severely diminish your professional effectiveness. Fortunately, identifying and tackling the root causes of this widespread problem, including unrealistic objectives and the fear of not being good enough, will allow you to remain calm and happy at work, no matter how much pressure you are under.In 50 minutes you will be able to:• Identify the causes, symptoms and effects of anxiety and panic attacks• Find out why you feel anxious, worried or stressed at work• Select the best course of treatment for you and take action to prevent relapsesABOUT 50MINUTES.COM|COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Managing Anxiety at Work

Ready to take your career to the next level? Find out everything you need to know about effective salary negotiation with this practical guide.Many of us are afraid of negotiating our salaries, whether we are stepping into a new role or simply looking for more recognition at our current company, and it is true that this can be a daunting process. The good news is that anybody can learn to negotiate effectively, so you can make sure that you get paid what you are worth.In 50 minutes you will be able to:• Prepare effectively for a salary negotiation by evaluating your skills and achievements so far• Present persuasive, well-supported arguments in favour of a pay rise• Overcome objections and make compromises so that both sides leave happyABOUT 50MINUTES.COM|COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Negotiating Your Salary

Keen to learn but short on time? Get to grips with the history of the Protestant Reformation in next to no time with this concise guide. 50Minutes.com provides a clear and engaging analysis of the Protestant Reformation, which began in 1517 with the publication of Martin Luther’s 95 Theses. The rest of the 16th century was defined by the resulting religious schism, which pitted the Catholic Church against an ever-growing movement that demanded far-reaching reforms in almost every area of religious life. Several heads of state converted to Protestantism, bolstering the movement, including Henry VIII, who founded the Anglican Church in 1534. However, the Reformation was also beset by internal dissent, and it quickly splintered into a number of different factions, most notably with the rise of Calvinism in Geneva. Even so, its greatest rival remained the Catholic Church, and the next two centuries were characterised by a series of religious conflicts, wars and massacres which lasted until the emergence of tolerance and secularism during the Age of Enlightenment. In just 50 minutes you will: •	Discover the Catholic practices that the Reformation sought to abolish •	Learn about the differing beliefs of the most prominent leaders of the Reformation •	Understand the conflicts that broke out across Europe in the wake of this religious upheaval ABOUT 50MINUTES.COM | History & Culture 50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

The Protestant Reformation

Find out how Apple dominates the tech sector in just 50 minutes! Apple is one of the world’s most recognisable and desirable brands, with an immense and devoted fan base. It has stood at the forefront of the digital revolution since it was founded in the 1970s, and has produced iconic products such as the Macintosh, the iPod and the iPhone. It is currently one of the most valuable companies in the world, and its yearly profits are larger than the GDP of some countries. In this concise and accessible guide, you will find how Apple was able to anticipate what its customers want in order to secure a market-leading position, and discover what sets the company apart from its many competitors. In 50 minutes you will: •	Learn about Apple’s history, founders and most important products •	Find out how Apple was able to become one of the most valuable companies in the world •	Identify what makes Apple stand out from its competitors ABOUT 50MINUTES.COM | BUSINESS STORIES The Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.

Business Stories

Apple and the Digital Revolution

Keen to learn but short on time? Get to grips with the story of the Mayflower in next to no time with this concise guide. 50Minutes.com provides a clear and engaging analysis of the voyage of the Mayflower. In 1620, a group of Puritans now known as the Pilgrim Fathers set sail for America to escape the religious persecution they faced in England. Despite delays, tempests, food shortages, disease and discord, they managed to establish the colony of Plymouth. This settlement’s success was due in no small part to the alliance the colonists made with the local Wampanoag tribe, and the harmony they initially lived in has been immortalised in the American tradition of Thanksgiving. Other colonists followed their example and flocked to America in droves, but this led to widespread conflict with the Native American population, and the true scale of the devastation they wrought has only been recognised in recent years. In just 50 minutes you will: •	Find out about the religious persecution that motivated the Pilgrims’ journey across the Atlantic •	Learn about the early days of the colony they founded in New England •	Understand the conflicts that arose between the colonists and the Native Americans in the following years ABOUT 50MINUTES.COM | History & Culture 50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

The Mayflower

Understand Black Monday in no time! Find out everything you need to know about this major financial crisis with this practical and accessible guide. On 19 October 1987, a number of factors came together to cause an unexpected drop in share prices on the New York Stock Exchange, with the Dow Jones ultimately losing 22.6% of its value in the course of a single day. This was the largest drop in the index’s long history, but fortunately the real economy emerged relatively unscathed from the crash and a crisis of the magnitude of the 1929 Wall Street Crash was averted. In 50 minutes you will be able to: •	Identify the reasons for the sudden loss of share value on 19 October 1987 •	Find out about the crash’s impact on stock markets around the world •	Understand the decisive action taken to prevent the crisis from worsening ABOUT 50MINUTES.COM | ECONOMIC CULTURE The Economic Culture series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.

Black Monday

Ready to take your business to the next level? Find out everything you need to know about coping with a crisis with this practical guide. No company is invulnerable to crisis. Calamity can strike at any time, and the ensuing crisis situation will often make or break a business. Navigating these stressful times is never easy, but identifying potential risk factors and developing a detailed crisis management plan in advance will stack the odds in your favour, allowing you to beat the pressure and help your company stay the course. In 50 minutes you will be able to: •	Identify the risk factors that could lead to a crisis situation •	Develop a comprehensive crisis management plan •	Put your plan into practice and resolve any crisis quickly and effectively ABOUT 50MINUTES.COM | COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Coping With Crisis

Keen to learn but short on time? Get to grips with the life and career of Marie Curie in next to no time with this concise guide. 50Minutes.com provides a clear and engaging analysis of the life and work of Marie Curie, whose pioneering work on radioactivity revolutionised our understanding of the nature of matter and paved the way for innovative new treatments of cancer and various other illnesses. With Nobel Prizes in physics (1903) and chemistry (1911), Curie overcame both sexism in the overwhelmingly male scientific world and xenophobia after moving to France from her native Poland to carve out a place for herself at the forefront of scientific research. Her tenacity, intellectual brilliance and determination to use her discoveries to develop new medical treatments through the Radium Institute make her a role model for individuals of all nationalities, genders and walks of life. In just 50 minutes you will: •	Learn about Curie’s groundbreaking work on radioactivity and its applications •	Gain an understanding of the historical, social and scientific context in which she was working •	Discover her incredible legacy as both a pioneering scientist and a woman in a male-dominated field ABOUT 50MINUTES.COM | History & Culture 50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

Marie Curie

Keen to learn but short on time? Get to grips with the events of the Vietnam War in next to no time with this concise guide. 50Minutes.com provides a clear and engaging analysis of the Vietnam War, a brutal conflict that spanned two decades and resulted in catastrophic human and material losses. After the end of the First Indochina War in 1954, Vietnam was partitioned into two ideologically opposed states, namely the Communist North Vietnam under the leadership of Ho Chi Minh and the nationalist South Vietnam, which soon allied itself with the USA. This resulted in a lengthy conflict characterised by the use of guerrilla warfare which made a quick victory impossible, the intervention, whether covert or overt, of various foreign powers, and the widespread use of chemical weapons, the effects of which are still felt in Vietnam today. In just 50 minutes you will: •	Find out about the background to the Vietnam War, including the First Indochina War and the Geneva Accords •	Learn about the key events of the conflict, including the Tet Offensive in 1968 •	Understand the human and material costs of the war for American and Vietnamese soldiers and civilians ABOUT 50MINUTES.COM | History & Culture 50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

The Vietnam War

Keen to learn but short on time? Find out everything you need to know about the life and work of Gustav Klimt in just 50 minutes with this straightforward and engaging guide! Gustav Klimt was one of the most influential artists of the late 19th and early 20th centuries, and helped to revolutionise art in his native Austria through his leading role in the Viennese Secession movement. Works such as The Kiss are instantly recognisable due to their use of gold leaf; along with elements such as the use of mosaics, the incorporation of allegory into his work and the overt sensuality of his female figures, this helped to inaugurate a new, less conventional style of art in Europe. Although some of Klimt’s work caused a scandal and was dismissed as “pornographic” when it was first produced, his paintings were lauded abroad, and a number of them are now widely recognised as masterpieces. In this book, you will learn about: •	The artistic landscape of 19th-century Austria and the emergence of the Vienna Secession •	Klimt’s main works, including his iconic painting The Kiss, and the reception they received •	His influence on later artists, including Egon Schiele and Friedensreich Hundertwasser ABOUT 50MINUTES.COM | Art & Literature The Art & Literature series from the 50Minutes collection aims to introduce readers to the figures and movements that have shaped our culture over the centuries. Our guides are written by experts in their field and each feature a full biography, an introduction to the relevant social, political and historical context, and a thorough discussion and analysis of the key works of each artist, writer or movement, making them the ideal starting point for busy readers looking for a quick way to broaden their cultural horizons.

Art & Literature

Gustav Klimt

Keen to learn but short on time? Find out everything you need to know about the life and work of Michelangelo in just 50 minutes with this straightforward and engaging guide! Michelangelo is one of the most influential artists in Western art history, and his works, including his famed sculpture David and the frescoes adorning the ceiling of the Sistine Chapel, are among the most recognisable in the world. As the creator of statues and paintings on a vast, imposing scale, who displayed virtually unrivalled technical mastery and interwove religious and secular subjects in a highly original manner, Michelangelo was a source of inspiration to countless later artists, including the Mannerists and numerous 19th-century French artists. In spite of his exceptional talent, he was frequently dissatisfied with his own work, and a number of projects were left unfinished at his death. In this book, you will learn about: •	The artistic developments that took place in Italy during the Renaissance •	The commissions Michelangelo received from influential patrons, including several popes and the powerful Medici family •	His most celebrated works, including David and The Last Judgment, and their influence on later artists ABOUT 50MINUTES.COM | Art & Literature The Art & Literature series from the 50Minutes collection aims to introduce readers to the figures and movements that have shaped our culture over the centuries. Our guides are written by experts in their field and each feature a full biography, an introduction to the relevant social, political and historical context, and a thorough discussion and analysis of the key works of each artist, writer or movement, making them the ideal starting point for busy readers looking for a quick way to broaden their cultural horizons.

Michelangelo

Keen to learn but short on time? Find out everything you need to know about the life and work of Francisco Goya in just 50 minutes with this straightforward and engaging guide! Francisco Goya is one of the most important figures of Spanish art history, alongside icons such as Diego Velásquez and Pablo Picasso. During his lifetime, he established a reputation as a master portraitist and worked as a court painter to the Spanish Crown, but at the same time produced personal works combining social criticism, a pessimistic vision of humanity and fantastic elements. These apparent contradictions are one of the reasons for the enduring fascination he has exerted over spectators and artists alike: his work had a major influence on painters such as Édouard Manet and Eugène Delacroix, and he is widely considered to be a forerunner of the avant-garde movements of the 19th and 20th centuries. In this book, you will learn about: •	The political and social changes that shook Spain during the 18th century •	Goya’s most important works, including The Nude Maja and The Sleep of Reason Produces Monsters •	The response to Goya’s work and his influence on later artists ABOUT 50MINUTES.COM | Art & Literature The Art & Literature series from the 50Minutes collection aims to introduce readers to the figures and movements that have shaped our culture over the centuries. Our guides are written by experts in their field and each feature a full biography, an introduction to the relevant social, political and historical context, and a thorough discussion and analysis of the key works of each artist, writer or movement, making them the ideal starting point for busy readers looking for a quick way to broaden their cultural horizons.

Francisco Goya

Ready to take your career to the next level? Find out everything you need to know about dealing with debates and verbal confrontations with this practical guide. Being able to put your point of view across effectively and persuade other people to accept your ideas is a major asset in the workplace, but many people still struggle with it. However, thanks to the simple tips and tricks outlined in this guide, you can respond effectively to arguments in the workplace and emerge victorious from debates on any subject. In 50 minutes you will be able to: •	Identify the different situations of verbal confrontation that may arise at work •	Analyse the professional applications of debating skills and when and where you can use them yourself •	Understand the importance of other factors when giving a response, including tone, gestures and body language ABOUT 50MINUTES.COM | COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

How to Have the Final Say

Keen to learn but short on time? Get to grips with the history of the United Nations in next to no time with this concise guide.50Minutes.com provides a clear and engaging analysis of the history and principal achievements of the United Nations. The UN was founded in 1945 in the aftermath of the bloodiest war the world had ever seen, with its founding members aiming to maintain international peace and security and prevent destruction on such a vast scale from taking place again. Nowadays, the organisation consists of 193 members, meaning that almost every country in the world is represented, and its work spans a number of fields, including peacekeeping, the defence of human rights and sustainable development.In just 50 minutes you will:• Gain an understanding of the structure, aims and functioning of the United Nations• Learn about its main areas of activity and key related bodies• Understand the criticisms that have been levelled at the UN and the challenges facing it in the futureABOUT 50MINUTES.COM|History & Culture50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

The United Nations

Ready to take your business to the next level? Find out everything you need to know about effective market research with this practical guide.If you are considering setting up your own business, then market research should be the first thing on your mind. How else will you identify your market, your competition and your potential clients? This helpful guide will tell you all there is to know about the basics of market research, allowing you to move into the world of business as prepared as you can be!In 50 minutes you will be able to:• Identify your target clientele and set your pricing and positioning accordingly• Understand how to carry out effective market research• Learn the best type of format to use for market research and whether you should do it yourself or leave it to professionalsABOUT 50MINUTES.COM|COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

How to Carry Out Market Research

Keen to learn but short on time? Get to grips with the history of the European Union in next to no time with this concise guide. 50Minutes.com provides a clear and engaging analysis of the development of the European Union. In the turmoil that prevailed after the Second World War, there was a strong desire in Europe to work towards peace and economic recovery, and the continent’s political elites believed that the best way to do this was by working together. However, the closer international cooperation that followed gave rise to fears that countries would lose their national sovereignty, as can be seen in the shock Brexit vote of 2016 and the rise of Eurosceptic parties across the continent. An appreciation of how the EU came to exist in its current form is vital for understanding its achievements to date, the criticisms that have been levelled at it and what the future holds. In just 50 minutes you will: •	Understand the circumstances that led to a desire for closer European cooperation •	Learn about the steps that resulted in the development of the EU in its current form •	Find out how the EU actually works and what challenges it is currently facing ABOUT 50MINUTES.COM | History & Culture 50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

The Construction of the European Union

Ready to take your career to the next level? Find out everything you need to know about beating bullying at work with this practical guide. Bullying at work can take many forms, from unreasonable pressure to snide comments to overt abuse. Unfortunately, this unpleasant behaviour is relatively widespread in the modern professional world and can leave victims feeling worthless and powerless. If you are in this situation, it is important to know that bullying is never your fault and that you do not have to suffer in silence; there are many steps you can take to protect yourself and ensure that you are treated with the respect you deserve. In 50 minutes you will be able to: •	Identify the signs of bullying and know if you are being bullied at work •	Take action against bullies and ensure that their actions do not go unchallenged •	Find out what your rights are in cases of workplace bullying ABOUT 50MINUTES.COM | COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Combatting Bullying at Work

Understand inflation in no time! Find out everything you need to know about making informed investment choices with this practical and accessible guide.Inflation is an important consideration for anyone looking to make a smart investment, as it will affect the real value of the money involved and can also have a direct effect on interest rates. However, many investors fail to take it into account, even though the mechanisms of inflation are fairly simple to understand. It is also possible to calculate its potential effects on investments using a variety of mathematical formulae.In 50 minutes you will be able to:• Learn about the mechanics of inflation and related phenomena • Understand how inflation affects the real value of money• Discover which kinds of investments you should make during periods of inflationABOUT 50MINUTES.COM|MANAGEMENT AND MARKETINGThe Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.

Inflation-Conscious Investments

Ready to take your business to the next level? Find out everything you need to know about preventing absenteeism with this practical guide. Many businesses have seen a marked increase in employee absences in recent years, but it is not always a simple matter to counter this trend, which can have a serious impact on both the company’s productivity and employee wellbeing. However, employers and employees alike can benefit from taking preventative measures which identify and tackle the root causes of absenteeism, as outlined in this guide. In 50 minutes you will be able to: •	Identify the reasons why absenteeism is so widespread •	Discover the keys to fostering wellbeing in the workplace •	Understand which preventative measures you should implement to combat absenteeism ABOUT 50MINUTES.COM | COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Preventing Absenteeism at Work

Find out how TripAdvisor revolutionised tourism in just 50 minutes! TripAdvisor has become one of the world’s most popular websites, with millions of travellers visiting it every month to leave reviews, hunt for cheap deals on flights and accommodation, or simply to check whether or not the restaurant down the street has a high enough rating to be worth a visit! Despite recent accusations of unfair business practices and a lack of transparency, the website remains one of the most lucrative companies in the tourism industry. In this concise and accessible guide, you will find out how TripAdvisor hit upon the winning formula for online success, and discover how its competitors in the tourism sector are fighting back. In 50 minutes you will: •	Learn about TripAdvisor’s history, from its launch in 2000 right up to the present day •	Understand the site’s innovative business model •	Discover the ways TripAdvisor’s success has impacted the travel and tourism industry ABOUT 50MINUTES.COM | BUSINESS STORIES The Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.

TripAdvisor: The Online Travel Community

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide. The General Theory of Employment, Interest and Money by John Maynard Keynes was first published in 1936, and had a lasting impact on both economic theory and state economic policies. Keynes’s primary aim was to challenge certain aspects of classical economics which were accepted as fact at the time, namely Say’s law, which states that supply will create its own demand, and the assumption that free markets automatically tend towards full employment. Keynes introduced several revolutionary concepts in this book, including effective demand, the propensity to consume, the investment multiplier and the liquidity-preference, to support his arguments in favour of greater state interventionism as a response to financial crises. This book review and analysis is perfect for: •	Anyone interested in the history of economic theory, particularly macroeconomics •	Anyone who wants to understand the aims of state intervention in the financial market •	Students of, or anyone interested in, modern politics and economics About 50MINUTES.COM| BOOK REVIEW The Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

Book Review: The General Theory of Employment, Interest and Money by John M. Keynes

Keen to learn but short on time? Get to grips with the life and legacy of Tutankhamun in next to no time with this concise guide. 50Minutes.com provides a clear and engaging analysis of the life and legacy of Tutankhamun, Egypt’s boy pharaoh. In spite of a brief reign that was cut short when the young sovereign died at the age of just 20, Tutankhamun is now one of the most famous pharaohs of all time and has captivated the popular imagination. His enduring impact stems from the discovery of his tomb and the opulent treasure within by the Egyptologist Howard Carter in 1922, as well as from the mysterious curse that allegedly resulted in the untimely deaths of several members of the expedition. Modern scientific techniques have allowed researchers to piece together information about his life and death, giving us a better understanding than ever before of this ancient Egyptian sovereign. In just 50 minutes you will: •	Learn about Tutankhamun’s main actions during his brief reign and their impact •	Find out about the discovery of his tomb in 1922 and the information it has given us about ancient Egypt •	Understand the mysterious deaths linked to Tutankhamun’s tomb and the science behind them ABOUT 50MINUTES.COM | History & Culture 50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

Tutankhamun

Keen to learn but short on time? Find out everything you need to know about the life and work of Leonardo da Vinci in just 50 minutes with this straightforward and engaging guide! Leonardo da Vinci was an artist, inventor and engineer who was renowned as one of the leading figures of the Italian Renaissance. During his lifetime he attracted the attention of a variety of wealthy patrons who commissioned him both to make unique art pieces and to carry out tasks in other fields, such as reinforcing city fortifications. His most famous works are The Last Supper and the Mona Lisa, the latter of which was the subject of centuries of speculation regarding the subject of the portrait. He also developed innovative new painting techniques such as sfumato, pyramidal composition and atmospheric perspective, all of which influenced the emergence of new artistic styles in the following centuries. In this book, you will learn about: •	The artistic and historical context of 15th-century Italy •	Da Vinci’s main works, including his famous masterpiece the Mona Lisa •	His influence on future generations of artists, scientists and inventors ABOUT 50MINUTES.COM | Art & Literature The Art & Literature series from the 50Minutes collection aims to introduce readers to the figures and movements that have shaped our culture over the centuries. Our guides are written by experts in their field and each feature a full biography, an introduction to the relevant social, political and historical context, and a thorough discussion and analysis of the key works of each artist, writer or movement, making them the ideal starting point for busy readers looking for a quick way to broaden their cultural horizons.

Leonardo da Vinci

Make smart investment decisions to build a strong portfolioThis book is a practical and accessible guide to understanding and implementing the capital asset pricing model, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the uses of the capital asset pricing model and how you can apply it to your own portfolio • Analyze the components of your current portfolio and its level of efficiency to assess which assets you should retain and which you should remove • Calculate the level of risk involved in new investments so that you make the right decisions and build the most efficient portfolio possible ABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Capital Asset Pricing Model

Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time.In 50 minutes you will be able to: • Launch a new product or test an existing marketing strategy • Understand the 4 Ps of the marketing mix and use them to attract your target market • Analyze case studies of well-known companies to see how the marketing mix operates in real lifeABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

The Marketing Mix

Keen to learn but short on time? Get to grips with the life of Margaret Thatcher in next to no time with this concise guide.50Minutes.com provides a clear and engaging analysis of Margaret Thatcher. In the 1970s, the United Kingdom was struggling economically in comparison with its stronger European counterparts. Thatcher, the country's first female Prime Minister, recognised the need for drastic economic reform, despite its potential to cause social upheaval. Known for her inflexible and unemotional stance in the face of strikes, the deaths of IRA prisoners, a violent war in the Falklands and even a narrow escape from a bomb in her bedroom, Thatcher remains a divisive figure in politics.In just 50 minutes you will: • Learn about the background of the United Kingdom's famous first female Prime Minister, the Iron Lady • Gain a deeper understanding of Thatcherism, the collective name for Thatcher's economic and social reform policies • Discover the measures taken by Thatcher during her time in power in both domestic and foreign policyABOUT 50MINUTES.COM|History & Culture50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

Margaret Thatcher

Keen to learn but short on time? Get to grips with the history of apartheid in next to no time with this concise guide.50Minutes.com provides a clear and engaging analysis of apartheid in South Africa. For over 40 years, South Africa maintained a white supremacist regime which denied black citizens the same rights and opportunities as their white counterparts. The regime, which was established and maintained by a series of laws codifying racial segregation, attracted international condemnation and determined opposition from activists, including Nelson Mandela. Apartheid was finally dismantled in 1991, but had lasting effects on South African politics and society.In just 50 minutes you will:• Learn about the laws implemented during apartheid to enforce racial segregation• Identify the most influential figures and central events of the apartheid period• Analyse the immediate impact and long-term consequences of apartheid, both in South Africa and abroadABOUT 50MINUTES.COM|History & Culture50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

Apartheid

Keen to learn but short on time? Find out everything you need to know about the life and work of Edgar Allan Poe in just 50 minutes with this straightforward and engaging guide! Edgar Allan Poe was one of the most significant and enduring figures of the literary scene in 19th-century America. He was one of the first American authors to attempt to make a living solely by writing, with mixed success, and he was a pioneering influence in the development of a number of modern genres, including horror, fantasy, science fiction and detective fiction. Although he is best known for the Gothic-inspired atmospheres and the darkness that permeated his work, he was also a profoundly rational, methodical writer, who eschewed the tradition of populating fantastic fiction with supernatural creatures in favour of a more psychological brand of horror. This innovative style has been an inspiration for countless writers, poets and artists, cementing Poe’s legacy as a key figure in literary history. In this book, you will learn about: •	Poe’s most famous works, including The Fall of the House of Usher and The Murders in the Rue Morgue •	The literary movements and earlier writers who influenced his work and ideas •	His personal life, including the misfortune that plagued him and inspired some of his best-known works ABOUT 50MINUTES.COM | Art & Literature The Art & Literature series from the 50Minutes collection aims to introduce readers to the figures and movements that have shaped our culture over the centuries. Our guides are written by experts in their field and each feature a full biography, an introduction to the relevant social, political and historical context, and a thorough discussion and analysis of the key works of each artist, writer or movement, making them the ideal starting point for busy readers looking for a quick way to broaden their cultural horizons.

Edgar Allan Poe

Find out how Amazon conquered the world in just 50 minutes!In less than two decades, Amazon grew from a startup to become the world leader in online shopping, with hundreds of millions of customers around the world. However, the future did not always look so bright for the internet giant: its unconventional business model initially left investors worried, and it had to overcome the burst of the internet bubble that led to the collapse of many other young tech companies. In this concise and accessible guide, you will find out how Jeff Bezos was able to steer Amazon from its humble beginnings in a garage in Seattle to its current position as one of the most influential companies in the world.In 50 minutes you will:• Learn about Amazon's history, from 1994 right up to the present day• Understand its innovative business model and find out why it was so successful• Identify the opportunities and challenges for online shopping in the futureABOUT 50MINUTES.COM|BUSINESS STORIESThe Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.

Amazon and the Rise of E-commerce

Develop strengths to decrease the weaknesses of your business This book is a practical and accessible guide to understanding and implementing the SWOT analysis, providing you with the essential information and saving time.In 50 minutes you will be able to: • Determine the strengths, weaknesses, opportunities and threats of your business • Distinguish the factors that affect the internal functioning and external environment of your business • Develop a coherent strategy ABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

The SWOT Analysis

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide.Lean In is one of the most talked-about business books in recent years, and has resonated with women around the world. It takes as its starting point the notable paucity of women in corporate and governmental leadership positions, before outlining the reasons for this and laying out a series of recommendations for working women looking to get ahead. The book's ultimate aim is to encourage women to set goals, reach for them wholeheartedly and fulfil their potential despite the obstacles facing them. Sheryl Sandberg is one of the most recognisable and influential figures in modern business thanks to her position as chief operating officer at Facebook. She has also worked at the US Treasury, McKinsey and Company and Google.This book review and analysis is perfect for: • Women looking to advance in their careers• Women looking to increase their self-confidence and leadership skills• Anyone interested in learning more about the obstacles facing working womenAbout 50MINUTES.COM|BOOK REVIEWThe Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

Book Review: Lean in by Sheryl Sandberg

Ready to take your business to the next level? Find out everything you need to know about effective sales techniques with this practical guide. It is tempting to think that sales skills are something that you either have or do not have, and it is certainly true that selling does not come naturally to everyone. In reality, by following a small number of golden rules, anyone can win over even the most challenging customers. This concise and straightforward guide will give you the tools you need to hone your powers of persuasion, showcase your product’s strengths, build positive customer relationships and secure repeat business. In 50 minutes you will be able to: •	Adapt your sales pitch based on your customer’s needs and motivations •	Communicate effectively with customers to avoid misunderstandings and persuade them to make a purchase •	Establish a relationship based on trust with your customers and keep them coming back ABOUT 50MINUTES.COM | COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Closing a Sale

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide. Freakonomics: A Rogue Economist Explores the Hidden Side of Everything is an engaging, thought-provoking look at the behaviour and phenomena we see around us every day. Its authors seek to apply the analytical tools of economics to a host of curiosities to answer questions as diverse as whether your estate agent might be lying to you and when it is in schoolteachers’ best interests to cheat. Their explanations often run counter to conventional wisdom and the explanations provided by academics and politicians, who all too often fail to distinguish between correlation and causation and miss the deeper, hidden causes behind events. Freakonomics is a worldwide publishing phenomenon, with translations into some 35 languages and over four million copies sold worldwide to date. This book review and analysis is perfect for: •	Students of economics •	Anyone with an interest in microeconomics and economic theory •	Anyone who wants to understand the hidden factors that shape our lives and decisions About 50MINUTES.COM | BOOK REVIEW The Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

Book Review: Freakonomics by Steven D. Levitt and Stephen J. Dubner

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