ENGLISH EDITION: Live the story of your life at the highest level. If you received an unexpected call to make a film about your life, would it be a captivating film, full of risk, battles, and victory? Or would it be one of those films where people leave the theater before it’s finished? We’ve all heard great stories about famous heroes, those men and women who have gone down in history having made a difference. But what might be said about your life? Could you make it into one of those great stories? Awaken Your Inner Hero is a call to adventure, to get out of your comfort zone and take the kind of risks that will lead you to radically change the way you are living your life. Based on the “hero’s journey” and on universal principles that have been used by poets, writers, and directors to create great stories, the author unveils seven steps that will help you make your deepest desires come true and develop a story worth telling. You will discover life has great things waiting for you, if you are bold enough to go after them. Beyond the routine of the day-to-day, there is a longing within you that motivates you to give everything inside of you to fulfill a purpose, to immerse yourself in your own story, to live your life with success and meaning, to awaken your inner hero.

Awaken Your Inner Hero

Can God be good when life is not? Rediscover faith in the character, power, and presence of God. Even in the questions. Even in the hurt. "I want to believe, I want to have hope, but . . ." Pastor and bestselling author Craig Groeschel hears these words often and has asked them himself. We want to know God, feel his presence, and trust that he hears our prayers, but in the midst of great pain, we may wonder if he really cares about us. Even when we have both hope and hurt, sometimes it's the hurt that shouts the loudest. In Hope in the Dark, Groeschel explores the story of the father who brought his demon-possessed son to Jesus, saying, "I believe! Help my unbelief!" In the man's sincere plea, Jesus heard the tension in the man's battle-scarred heart. He healed not only the boy but the father too, driving out the hopelessness that had overtaken him. He can do the same for us today. As Groeschel shares his pain surrounding the health challenges of his daughter, he acknowledges the questions we may ask in our own deepest pain: "Where was God when I was being abused?""Why was my child born with a disability?""Why did the cancer come back?""Why are all my friends married and I'm alone?"He invites us to wrestle with such questions as we ask God to honor our faith and heal our unbelief. Because in the middle of your profound pain, you long for authentic words of understanding and hope. You long to know that even in overwhelming reality, you can still believe that God is good. Hope in the Dark is also available in Spanish, Esperanza en la Oscuridad.

Hope in the Dark

Christians who want to take the next step in their faith walk need look no further. It's time to ante up and go all in with God. The Gospel costs nothing. You can't earn it or buy it. It can only be received as a free gift, which is compliments of God's grace. It doesn't cost anything, but it demands everything. It demands that we go "all in," putting all that we have into God's hands. But why do so many Christians hesitate to do that? And when did we start believing that the Gospel is an insurance plan? We're afraid that if we go all in that we might miss out on what life has to offer. But Jesus did not die to keep us safe. He died to make us dangerous. So, let's step out of spiritual no man's land and kneel at the foot of the cross of Christ and surrender to his lordship. It's time to dethrone yourself and enthrone Christ as king, and Pastor Mark Batterson is here to show you how. Using his customary vivid, contemporary illustrations, as well as biblical characters like Shamgar, Elisha, Jonathan, and even Judas, you will be challenged to trade what Batterson calls "inverted Christianity" for true discipleship as you strip away your excuses and inhibitions and follow God completely. It's now or never. Are you ready to go all in and all out for God? Also available: All In student edition, video curriculum, and study guide.

All In

For far too long, the church has tried to make disciples using a one-size-fits-all approach. Some churches advocate 1-on-1 discipling, others try getting everyone into a small group, while still others training through mission trips or service projects. Yet others focus all their efforts on attracting people to a large group gathering to hear biblical teaching and preaching. But does one size really fit everyone? Based on careful biblical study and years of experience making disciples in the local church, Bobby Harrington and Alex Absalom have identified five key relationships where discipleship happens in our lives. In each relational context we need to understand how discipleship occurs and we need to set appropriate expectations for each context. Discipleship That Fits shows you the five key ways discipleship occurs. It looks at how Jesus made disciples and how disciples were formed in the early church. Each of the contexts is necessary at different times and in different ways as a person grows toward maturity in Christ: Public Relationships: The church gathering corporately for worshipSocial Relationships: Networks of smaller relationships where we engage in mission and live out our faith in communityPersonal Relationships: Small groups of six to sixteen people where we challenge and encourage one another on a regular basisTransparent Relationships: Close relationships of three to four where we share intimate details of our lives for accountabilityThe Divine Relationship: Our relationship with Jesus Christ where we grow through the empowering presence of the Holy SpiritFilled with examples and stories, Alex and Bobby show you how to develop discipleship practices in each relational context by sharing how Jesus did it, how the early church practiced it, and how churches are discipling people today. Accompanying figures, resources, and appendixes are available in the audiobook companion PDF download.

Discipleship that Fits

A simple and sustainable path to a deep and satisfying walk with Christ There are thousands of how-to books for improving various areas of life--self, relationships, finances, fitness, business, marriage, family. And there are nearly as many books written for believers offering a framework for the "right" approach to a new life in God. What if it were possible, Pastor Stovall Weems asks, to boil it all down to one practical, uncomplicated principle that would yield the vibrant, purposeful spiritual life so many are looking for? What if, in our relationship with God, we had one simple and sustainable touch point to experience a deep and satisfying walk with Christ? In The God-First Life, Weems shows that true success in our walk with God and in life in general is not an issue of need, but an issue of order. Brilliantly unpacking the simple Scripture in Matthew 6:33, Weems gives a fresh and practical perspective on what Christian "discipleship" is about. Bringing clarity, depth, and simplicity, Pastor Weems makes clear core truths that have been misunderstood by many Christians and non-Christians alike.

The God-First Life

“I just can’t ever seem to shut off my brain and rest.” It's easy to feel paralyzed by uncertainty. We want our questions answered, our decisions affirmed, and our plans applauded. But life doesn't come with an instruction manual and rarely follows a straight path. How would your life change if you learned to lean into uncertainty instead of waiting on the sidelines for just the right moment or opportunity? The paradox of faith is that you can't activate it until you act on it. Trust compels us to move forward. If you don't, then you'll be left with a laundry list of unrealized expectations. You were meant to experience a life of abundance and blessing, not frustration and failure. Clarity only comes when we look back. So if you wait until you have clarity, you'll never find it. Instead, you must move forward even when you feel scared to death. That is when you'll be able to turn the fears that keep you up at night into fuel for your journey. If you want to experience a breakthrough in your life, then you must find a new cadence that will provide the strength you need to move forward in spite of your doubts, questions, and fears. The rhythm of faith is not hinged upon our circumstances but our willingness to surrender. In his most insightful work since the debut bestseller, Plan B, Pete Wilson provides a plan for living that will lead you to a place of peace that you've only dreamed about and a life filled with meaning, significance, and satisfaction.

What Keeps You Up at Night?

Is your life limited by labels the world and other people have used to define you? Labels you have internalized and apply to yourself every day. Labels like Afraid. Or Addict. Orphan. Damaged Goods. Failure. Maybe even Religious. These labels might be sewn into your life with such tight little stitches that they feel like a part of you. They feel like they define you. But that’s a lie. If you let Him, Jesus can remove those old labels and tattoo new ones onto your soul. Then you’ll begin to see yourself as God the Father sees you. The limits will be lifted, and your life will be transformed. It’s the truth. Join Pastor Derwin Gray on a fascinating journey into what can happen when you offer your head, your heart, and your hands to the only one who can offer you truly limitless life.

Limitless Life

We all love the benefits of technology and social media, but even with the incredible upsides, many of us suspect there are unintended negative consequences that are beyond our control. We’ve lost perspective, even perhaps ourselves. In this relevant and life-changing new book, New York Times bestselling author and pastor of LifeChurch.tv Craig Groeschel encourages readers who are hungry to regain control over their lives and put Christ first again. He walks them though biblical values that all Christ followers know are essential, but are even more important for the maxed out, selfie-centered world we live in. The more you compare, the less satisfied you are. The more we interact online, the more we crave face to face intimacy, but the harder it is to have. The more filtered our lives become, the harder it is to be authentic. The more information about the pain in the world we’re exposed to the more difficult it is to care. It’s time to refresh and rediscover our understanding for today’s world the biblical principles that life with Christ brings: contentment, intimacy, authenticity, compassion, rest and more. Groeschel taps some of the most up to date studies on the effects of social media on our emotions and our friendships, and shows us through real-life illustrations how we struggle and how we can overcome our struggles with Jesus’ life-changing gospel message. With helpful appendices like the 10 Commandments of Using Social Media to Strengthen Your Faith, a challenge to go on Technology Fasts, and Creating Safeguards for Your #Struggles, you’ll find #Struggles to be just the guide to bring balance and real-life engagement to your everyday living.

#Struggles

Being a misfit does not disqualify you from a dynamic life—it prepares you for it. Matthew Barnett knows a thing or two about misfits. As founder of the Dream Center in Los Angeles, a twenty-four-hour church that ministers to thirty-five thousand hurting people a week, Barnett has seen a little of everything. Gangsters, addicts, orphans, taggers, cutters, the sick, the suffering, the hopeless—all the misfits of the world come through the Dream Center’s doors in search of hope. But when Barnett first arrived in LA, it was he who felt like the misfit. In Misfits Welcome, he shares the simple, life-changing lesson he has learned from twenty years of ministering to the forgotten: Being a misfit prepares you to do the work of the Lord. Have you found yourself in a jarring new era of life? Have your circumstances deviated drastically from your plans? Maybe you've felt like a misfit all your life, or maybe you're still haunted by yesterday's mistakes. Whatever the case, rejoice! It is at your most broken that you are most ready for what God has in store. Misfits Welcome is not just about embracing the misfits around us—it is about embracing the misfits within us and using them for the glory of God.

Misfits Welcome

Your Storm Doesn’t Have to Sink You At some point in our lives, we all find ourselves in a boat in the middle of a lake. We might be there due to a job loss or the death of a loved one. Maybe disability, divorce, or financial insecurity has stranded us. Patrick and Ruth Schwenk found themselves feeling battered after five miscarriages and then surrounded by the waves with Patrick’s cancer diagnosis at age forty-three. They were alone. Drifting. And that’s when their transformation began. In this compassionate and powerful book, the Schwenks weave together lessons from their own experience with insightful Bible teaching to remind us that one of the greatest ways God transforms us is through trials. As they unpack why Jesus called the disciples into the middle of a lake when dry ground was so safe and comfortable, they help us understand why the depth of our hurt enables us to experience deep hope;learn to conquer fear to experience the freedom God has for us; anddiscover how God uses chaos, and not just the classroom, to shape and work through us.Today—in your confusion about God’s intentions, your disappointment over lost dreams, your disillusionment about prayer—God is offering hope. Because Jesus is still Lord over the water. And while he is not moved by the waves, he is moved by you. And this flood might just be a path to abundance. Reflection questions are available in the audiobook companion PDF download. “A powerful reminder that our current reality is not our final reality, and God is Lord over all chaos and suffering!” —Candace Cameron Bure, actress and New York Times bestselling author

In a Boat in the Middle of a Lake

Following a deadly car crash, small-town lawyer Lance Cooper risked everything to battle one of the most powerful auto corporations in the world to get justice for a young woman. A fast-paced, journalistic account of tragedy turned to triumph, despair to hope, Cobalt Cover-Up is an inspirational, thoroughly compelling, and victorious audiobook. In the midst of his own family struggles, small-town Georgia lawyer Lance Cooper agreed to defend Ken and Beth Melton and investigate the deadly accident that killed their daughter Brooke after she inexplicably lost control of her Chevy Cobalt. But what started as a heartbreaking yet all too common lawsuit quickly escalated into a David vs. Goliath case when Cooper discovered shocking evidence that General Motors concealed an ignition switch defect for nearly a decade--resulting in 124 deaths, including Brooke's, and risking the lives of millions more. ­­ Despite GM's settlement offers and attempts to bury evidence, Cooper refused to back down and worked tirelessly to expose the truth. Locked in a tenacious legal fight, Cooper and the Meltons faced incredible odds--Ken and Beth losing jobs and suffering the difficulty of grieving a beloved daughter during a court battle, Cooper risking his reputation and private practice against the overwhelming opposition from GM's team of lawyers, and both parties facing massive financial strain. Yet, in the relentless pursuit for justice and to protect future innocent lives, this small-town lawyer and a working-class American couple stared down the biggest US auto manufacturing mogul and ultimately transformed the entire industry.

Cobalt Cover-Up

Research shows you have a 50% chance of hiring the right employee… and a 50% chance of hiring the wrong one. It’s a?toss up, but it doesn’t have to be. After years of scientific research and first-hand interview experience with thousands of candidates, author Chaka Booker has created a system that helps employers consistently make great hires. Mastering the Hire provides 12 proven strategies that have been used to accurately identify the right talent 90% of the time. Whether hiring manager, business owner, CEO, search consultant, team manager, team member, novice or expert interviewer, Chaka’s method is for anyone who wants to beat the hiring odds. ?In this book, you will learn: How to manage?your intuition: when to trust it and when to put it aside.Question design principles: structuring questions so candidates are influenced to tell the truth The power of pressure: when to apply or release pressure and how to control the hidden internal pressure that leads to poor decisions.To identify key competencies: the four competencies you must always interview for and techniques to accurately assess them.Tools for removing?bias: tomorrow’s talent doesn’t fit yesterday’s mold and is often overlooked.Understanding and removing bias will give you a competitive advantage.To?reimagine the hiring process: resume reviews, phone interviews, and in-person interviews will get a much-needed revamp with innovative twists on each. The interview is the cornerstone of the hiring process, yet science has shown the odds aren’t in your favor. Mastering the Hire gives you strategies that will dramatically improve the one decision that determines everything you can accomplish--who you hire.

Mastering the Hire

America has become a beautiful mosaic filled with many colors and ethnicities—but does your church reflect this change? Are you longing to be a cross-cultural leader who can guide the church into a multicolored world for the sake of the gospel? If so, Building a Multiethnic Church will give you the tools to embrace an invigorated community of grace, love, and reconciliation. In Building a Multiethnic Church, bestselling author and pastor Dr. Derwin Gray calls all churches and their leaders to grow out of ignorance, classism, racism, and greed into a flourishing, vibrant, and grace-filled community of believers. Drawing on wisdom from the early church and the New Testament, Gray will help you understand that planting and transforming churches into multiethnic communities is a biblical calling; identify and implement the best practices to help build multiethnic churches; andrecognize that reconciliation between ethnic groups in the church is not just a social issue, but a theological issue that cannot be ignored.-- Previously published as The High-Definition Leader, now revised and updated-- Study questions are available in the audiobook companion PDF download.

Building a Multiethnic Church

Who was Jesus? Historical sources portray a person who was complex, multi-layered, and often contradictory to the tidy portrait that much of modern Christianity paints him as. Even the gospel accounts render him as both judge and healer, teacher and temple, servant and savior. A Doubter's Guide to Jesus is a persuasive and often challenging investigation into the historical figure found in the earliest sources. These sources, which include references both direct and indirect—from Roman, Jewish, and Christian accounts—offer us more than simple evidence that Jesus existed; they begin to form a picture that is both deeply credible and profoundly counterintuitive. Each chapter explores the evidence for a different aspect of the most influential figure in human history, exploring: His words and their impact.The scandal of his social life.His preference for the poor and lowly.The meaning of his death and influence of his promises.The goal is not to turn Jesus into something neater, more systematic and digestible; but to see him more clearly as someone who stretches our imaginations, confronts our beliefs, and challenges our lifestyles. After two millennia of spiritual devotion and more than two centuries of modern critical research, we still cannot fit Jesus into a box—and this is as challenging as it is deeply compelling.

A Doubter's Guide to Jesus

The search for wisdom invariably leads us back to the places we've overlooked. The Little Red Book of Wisdom takes the reader on a journey so often sidestepped in favor of the newer, quicker, easier. If you're seeking simplicity in a complicated world, Mark DeMoss's insights will illuminate your path to a wiser and more deliberate way of living. By illuminating the notions of integrity, humility, and self-restraint, DeMoss demonstrates what is possible when we value listening and thinking over talking and doing.Learn why a postage stamp is worth much more than 44 cents, and what time of day wisdom flourishes.Find out the wisest decision anyone can make, and the value of eating lunch alone.Rethink the advantages of technology, and learn how to safeguard yourself against any shadow of deathbed regret.Step out of the incessant business of your daily life, and spend a few moments learning timeless and foolproof truths that you can apply right away. Wisdom is not just for past generations; it calls to us today. We need only respond.

The Little Red Book of Wisdom, Revised Edition

The Covid crisis has been a proving ground of sorts for business leaders, forcing them to adapt to new realities and unprecedented uncertainty. Leading through it has often been painful, but it’s also produced valuable lessons about rallying employees, navigating global pressures, and finding opportunity amid hardship. Leadership in Crisis profiles leaders of a range of business from auto giants like Telsa and General Motors to Moderna, the upstart that developed a Covid-19 vaccine, to a small grocery store in North Carolina. Takeaways include: Take advantage of a crisis to try something new.Channel your scrappiness and tenacity.Be of service.Turn to Leadership in Crisis and remember that when the world breaks, there are all kinds of opportunities to make it better, for your business and beyond.

Leadership in Crisis

Rediscover the art of Christian persuasion in an age of increasing unreason. For many Christians who've tried their hands at evangelism or have had to defend their faith, it can feel like doing PR work for God—limiting ourselves to a series of strategies and tactics. In The Faithful Apologist, Scott Oliphint provides a cross-centered foundation for Christians to explain their faith in a welcoming and persuasive manner that avoids any burden to "sell" Christianity to non-Christians. Drawing as much from the rich tradition of Western apologetics as from the wisdom of effective communication, this book bridges the gap between sharing the truth of our faith and the art of persuasion by: Laying out the biblical and theological foundations of apologetics.Studying the art of persuasion as it’s demonstrated in Scripture.Linking the discipline of apologetics to the classical art of persuasion.As devoted to people as he is to the intellect, Reformed theologian Dr. Scott Oliphint has written this faithful book to explain the importance of both devotions in apologetics and in Christian correspondence with the world. He shows that, when our faith is grounded in the Triune God and his sovereignty, our attempts to defend it will grow more confident and convincing. Accessible and thoroughly rooted in Scripture, The Faithful Apologist takes the anxiety out of apologetics by revealing that success is not measured in the number of minds we change, but in our faithfulness to God, the Divine Persuader.

The Faithful Apologist

Why do we believe what we believe? The Case for Christ Daily Moment of Truth offers fact-based, intelligent devotions to build a foundational faith. These 180 insightful writings will strengthen your spiritual knowledge and touch your heart with life-changing truth. Combining the authors' expertise in apologetics with scriptural application for daily living, leading Christianity apologists Lee Strobel and Mark Mittelberg articulate the reasons why Christians believe what they believe. In these thoughtful devotions, you will find: Biblical scriptures that will bolster your confidence in ChristScientific facts that will leave you knowledgeable and well-informedHistoric, theological explanations that will inspire and encourage youEach devotion is followed by a brief reflection, prayer, and thought to meditate on and talk about. A reflection at the end of each entry allows you to consider this new knowledge and how to put it into action. In The Case for Christ Daily Moment of Truth, you’ll find your love of truth - and your passion to share it - growing each day. You'll emerge with a deeper understanding of your beliefs and stronger connection to Christ.

The Case for Christ Daily Moment of Truth

For years, a maxim of the United States Army was "Be all that you can be." While that familiar slogan may sound simple, there is great depth to the meaning behind it. in Achieving Personal Greatness, Tim Lavender offers his definition of "personal greatness" through three basic laws, and then shares the seven guiding principles for achieveing it. His practical guide explores ten powerful keys for releasing you potential, including: Get Your Cart Before the Horse, Reach Inside the Invisible World, Embrace a Lifetime of Learning,, and Seek to Influence Rather than Control. Finally, Lavender shares te five commitments that are necessary for producing results. For those desiring to explore their untapped potiential in all areas of life, Achieveing Personal Greatness is an ideal resource.

Achieving Personal Greatness

They were the most famous men in America. They came from separate countries, followed different philosophies, and led dissimilar lives. But they were fast friends. No two people did more to shape America in the mid-1700s. Benjamin Franklin was the American prototype: hard-working, inventive, practical, funny, with humble manners and lofty dreams. George Whitefield was the most popular preacher in an era of great piety, whose outdoor preaching across the colonies was heard by thousands, all of whom were told, “You must be born again.” People became excited about God. They began reading the Bible and supporting charities. When Whitefield died in 1770, on a preaching tour in New Hampshire, he had built a spiritual foundation for a new nation—just as his surviving friend, Ben Franklin, had built its social foundation. Together these two men helped establish a new nation founded on liberty. This is the story of their amazing friendship. Appendixes are included in the audiobook companion PDF download.

The Printer and the Preacher

We all long for more of something in our lives. In our endless pursuit to feel worth and acceptance we find ourselves sacrificing everything for the promise to be a little more beautiful, a little richer, a little more powerful and successful, a little more loved. How do we break free from these empty pursuits and start chasing the only Promise that will ever satisfy? How do we uncover the hidden idols that are driving us and turn our devotion toward the one true God? Join Pastor and best-selling author Pete Wilson in discovering the joy and freedom that comes with seeking after God with your whole life. Learn how to replace, and not just relinquish, life's empty promises by turning your focus and worship toward Him. It is the only thing that will set you absolutely free from the endless pursuit of everything else.

Empty Promises

An introduction to ethics that will help Christians rediscover a moral reasoning rooted in Scripture and navigate the ethical crises of our time. How should Christians live? How should we interact with one another? Why do we think the way we do about right and wrong? How should we approach today's complex moral questions? Keith Stanglin realigns our ethical thinking around the central question: What does real love require? applying it to our ethical reasoning on many of the social issues present in today's culture: abortionsexual ethicsconsumerismtechnologyraceand politicsMoral evaluation must be based on more than our subjective feelings or the received wisdom or majority opinion of our community. But thinking objectively and reasonably about our ethical commitments is a process that's rarely taught in contemporary education or even in churches. Ethics Beyond Rules is a clear and accessible introduction for thoughtful Christians who want to lead moral lives—who want to define their moral code by firm biblical standards while acknowledging the complex nature of the issues at hand. Stanglin's love-based framework for moral decision-making engages Scripture and the historic Christian faith, giving Christians the tools to clear-mindedly consider the ethical problems of today and the foundation to confront new issues in the years to come. Discussion questions and further reading are available in the audiobook companion PDF download.

Ethics beyond Rules

Part of the bestselling Emotionally Healthy Spirituality book collection, this 40-day devotional by Peter Scazzero will help you nurture the kind of healthy relationships you long for. Emotionally Healthy Relationships Day by Day--just like its sister devotional, Emotionally Healthy Spirituality Day by Day--is your invitation into the ancient yet powerful discipline of the Daily Office, the practice of pausing morning and evening to reflect on God's work in your life. Each devotional will reflect on emotionally healthy relational themes, such as: Clarifying expectationsDeep listeningClean fightingAnd moreYou'll will be ushered into a transformational practice that will deepen your daily walk with Jesus, and along the way, you'll discover the spiritual nourishment, joy, and peace that comes from meeting with him every day. Emotionally Healthy Relationships Day by Day is also available in Spanish, Relaciones emocionalmente sanas Día a día.

Emotionally Healthy Relationships Day by Day

"On your feet, soldier!” Colonel Bender is going to see if you've got what it takes to excel—at work, in your personal life, and in any area where you're not reaching your full potential. If the strategies presented in this book can mean the difference between life and death in a battle situation—and they often do—then you can bet that they're powerful enough to help you achieve spectacular success in everyday challenges. What can the military teach you? Plenty. Military success demands the same things as daily life: loyalty, effort, honor, intelligence, teamwork, and execution. The difference is that, in the civilian world, we've grown comfortable with taking half measures. We do what needs to be done, but the level at which we do it is passable at best. Passable doesn't cut it in the military, and from this day forward, it doesn't cut it in your life, either. Operation Excellence shows you how to harness the success strategies of the U.S. Army, Navy, Air Force, and Marine Corps and apply these strategies to every facet of your life. Colonel Bender will show you how the Arsenal of Victory—discipline, confidence, and sacrifice—combined with 50 Train Tough Strategies, can bring superior results in: wealth and successbusiness and leadershipphysical and mental health and well-beingpersonal relationshipsFeaturing riveting anecdotes both from Colonel Bender's own exemplary career and from more than 200 years of American military successes and failures, Operation Excellence illustrates the power of preparation, motivation, execution, and perhaps most importantly, lessons learned. Do you want to be all that you can be? Do you want to display confidence and execute at the highest level in everything you do? This book is like your personal drill sergeant. It will give you what you need--sometimes advice, other times a good butt-kicking--and it will drive you to a level of commitment you never knew you could give to anything. Train Tough Challenges that help you identify and conquer what’s holding you back are available in the audiobook companion PDF download.

Operation Excellence

Contagious Faith will prepare you to share God's love with others in a way that’s authentic, comfortable, and impactful. As disciples of Christ, we are called to share the gospel, but few of us are naturally comfortable with evangelism. We wrestle with internal fears, a lack of preparation, and the sense that reaching out to others might force us to act like someone we're not. What if we could find a way to talk about Jesus that fits our personalities, makes us feel confident, and ignites a fire in others? In Contagious Faith, bestselling author and teacher Mark Mittelberg introduces five approaches to evangelism and helps you determine which of them fit best with your unique personality and style. He also explains in a down-to-earth fashion several key skills that will help you talk about Jesus effectively, illustrating his message with real-life accounts of ordinary believers who applied these principles for extraordinary impact. With inspiring stories, fresh approaches, and timeless biblical wisdom, Contagious Faith will equip you to make a spiritual impact in the lives of the people around you--even in our increasingly resistant culture. Recommended resources are available in the audiobook companion PDF download.

Contagious Faith

Hope changes everything. It can disarm guilt, shatter shame, and put your past in its place. All you have to do is make the choice to let it in. It won’t be easy. It won’t be quick. But it is possible and we serve a God who promises over and over again that anything is possible. Pete Wilson, pastor and the author of Plan B, presents a new look at the power of healing through hope, revealing 4 unique choices that have the potential to change your life forever. With Wilson’s telltale cadence and candor, Let Hope In explores accounts of seemingly hopeless moments in the Bible illustrating God’s ultimate plan for healing by letting hope fill the dark places of your past. Discover how pain that is not transformed becomes transferred. Embrace the freedom of being okay with not being okay. Learn that a life of trusting is far more magnificent than a life of pleasing. Because hurt people hurt people, but free people have the power to free people. So make today the day that you get unstuck. The day you fill your past with the light of hope, the day you say good-bye to regret and shame. The day you choose to change your future and embrace who God created you to be, simply by making the choice to let hope in.

Let Hope in

Despite high-minded ideals, temptation always seems to loom around the corner, threatening to derail us into a desperate world of secret behavior and covered-up indiscretions. From families to marriages to businesses, on a scale as global as the credit default swap meltdown or as personal as our last session on the Internet, we are suckers for bad ideas. Why do we so often make poor decisions that can lead to life-shattering results? Why do we promise ourselves to do better only to slide back into our old habits? Why can’t we help ourselves? The time has come for each of us to become accountable. To experience the freedom, peace of mind, and overwhelming self-confidence that come from living a life free of secrets and lies. In every area of our lives, it’s time to go beyond self-help . . . it’s time to get accountable. It’s time to live Open..

Open

The evangelical church is home to many who claim to follow Christ but who show little evidence of a truly transformed life. Todd Wilson's Real Christian: Bearing the Marks of Authentic Faith biblically defines what it means to be a true Christian, calling readers to look at their own lives and diagnose where they aren’t living authentically for God. With a prophetic voice, Wilson looks at how we deceive ourselves into thinking we are really living for God through believing the right things or doing lots of spiritual activities. In contrast, real Christians are marked by five key qualities: broken-hearted joy, a humble disposition, a readiness to acknowledge sin, an ability to live balanced and avoid legalism, and a deep spiritual hunger that drives growth. All of these qualities culminate in the single defining mark of a real Christian—love. To help in distinguishing genuine faith from counterfeit spirituality, Wilson draws upon the gospels, the writings of Paul, and the insights of theologian Jonathan Edwards to help readers understand the necessary marks of an authentic, transformed life, marks that show evidence of a new heart and bear spiritual fruit through the work of the Holy Spirit.

Real Christian

Look no further for real answers to the most-asked questions about Christian faith! The Case for Christianity Answer Book provides succinct answers to real questions about Christianity. Best-selling author and spiritual skeptic Lee Strobel uses his investigative journalism skills to dig deep into the Bible to provide compelling and concise answers about the religion of Christianity. In this answer book, Strobel offers biblically based answers to questions such as: Did God use evolution when he created the world?If God is loving, why is there so much suffering?Do the resurrection accounts in the four Gospels contradict each other?Can you have doubts and still be a Christian?The Case for Christianity Answer Book is a great book for both newer and seasoned Christians alike. The Q&A format lends itself to helping believers know how to effectively defend their faith. This answer book is great for anyone looking for a handy reference, and is perfect for those ready to consider Jesus, longtime believers, someone seeking the truth, or even a skeptic.

Answer Book Series

The Case for Christianity Answer Book

Mark Batterson has a surprising secret weapon for parenting: prayer. Batterson shares a perfect blend of biblical yet practical advice that will revolutionize parents' prayer lives. This guide describes seven important ways prayer circles will transform how parents pray for their kids and lead them to a deeper relationship with Christ. Praying Circles Around the Lives of Your Children teaches parents how to: Create prayer lists unique to their familyClaim God-inspired promises for their childrenTurn their family circle into a prayer circleDiscover their child's life themesThis resource is great for new parents, parents whose kids are entering their teenage years, and every age in between. As Batterson says, "You can leave a legacy for generations to come. Your prayers have the power to shape the destiny of your children and your children's children. It's time to start circling."

Praying Circles Around the Lives of Your Children

According to Pastor Mark Batterson in his book, The Circle Maker, 'Drawing prayer circles around our dreams isn't just a mechanism whereby we accomplish great things for God. It's a mechanism whereby God accomplishes great things in us.' Do you ever sense that there's far more to prayer, and to God's vision for your life, than what you're experiencing? It's time you learned from the legend of Honi the Circle Maker---a man bold enough to draw a circle in the sand and not budge from inside it until God answered his prayers for his people. What impossibly big dream is God calling you to draw a prayer circle around? In this powerful booklet, excerpted from THE CIRCLE MAKER, Batterson helps you uncover your heart's deepest desires and God-given dreams and unleash them through the kind of audacious prayer that God delights to answer.

Be a Circle Maker

From Governor Greg Abbott—Texas governor and rising star in the Republican Party and one of the first prominent politicians to govern from a wheelchair—comes this deeply personal and inspiring life story and a plan to restore America to greatness in what Newt Gingrich calls a “bold and compelling” read. Greg Abbott lost his ability to walk when a huge oak tree crashed down on his back, fracturing vertebrae into his spinal cord, leaving him forever paralyzed. At twenty-six years old, he felt that the future he had dreamed of was gone. But he soon realized that our lives are not defined by our challenges, but by how we respond to them. He went on to overcome his paralytic limitations to become the longest-serving attorney general in Texas history and now governor, all while in a wheelchair. Greg Abbott waged a record number of legal challenges against the federal government that has come unhinged from the Constitution. He also led legal battles to defend the Second Amendment, the Tenth Amendment, and religious liberty. He personally appeared before the U.S. Supreme Court to defend the Ten Commandments monument on the Texas Capitol Grounds—and won. Through these fights he realized that his personal story held an important parallel to America’s current challenges. The Constitution that forms the foundation of our country has been broken, but the people of this nation remain determined to achieve American greatness. Abbott explains that it is up to us to restore America to its rightful luster and power in the world, emerging triumphant from our stumbles. In Broken but Unbowed, Governor Abbott describes firsthand what it was like to be on the frontlines of the historic fights that have refined the Constitution and the lessons he’s learned along the way, offering solutions that will bring us back a government that lives up to the American Dream.

Broken But Unbowed

Every blessing, every breakthrough, and every miracle can be traced back to the prayers that were prayed by you or for you. Join Mark Batterson, New York Times bestselling author of The Circle Maker,as he equips you to become an extraordinary influence in the lives of your children through one simple practice: praying for them. Praying Circles around Your Children combines timeless scriptures with stories of parents just like you, which will revolutionize your prayer life and give you a new perspective on the power of prayer. Along the way, Batterson shares five biblically backed prayer circles that will not only help you pray for your kids, but also pray through your kids. In Praying Circles around Your Children, Batterson will give you the tools you need to: Create prayer lists that are unique to your familyTurn your family circle into a prayer circleClaim God-inspired promises for your childrenThroughout Praying Circles around Your Children, Batterson teaches us that our prayers for our children are the greatest legacy we can leave them. They even have power to shape your family’s destiny for generations to come. It’s time to start circling.

Praying Circles around Your Children

A major problem in the local church today is lack of leadership. Simply put, we have more needs than we have leaders to meet those needs. So, how do we train better leaders faster? The truth is, very few churches really have a well-thought-out leadership development plan. Growth requires continually adding healthy new leaders, who carry the church culture forward and embody its core values. Everyone knows it, but how do we achieve it? In Empowering Leadership author and leadership consultant Michael Fletcher says leaders like this can't simply be bought, nor can they be hired from someone else's leadership assembly line. Developing leaders at every level, to create an environment that attracts potential leaders, and to build better leaders faster, an organization needs more than a pipeline. It needs a culture that develops leaders organically. Finding the right kind of leaders to guide your church on a path of continual growth comes out of keeping the right focus, and that focus is not just on the leaders. In fact, as Fletcher says, It isn't about the leader. It never was about the leader. It will never be about the leader. It will always and only be about Jesus and his people. It's about the people. True leadership development includes the often messy, but necessary, interaction of life upon life. So hiring pastors and key staff roles from within the church is the very best policy—people who "breathe" the culture of the church and who have helped create the culture you want to maintain. If your church or organization needs a good leadership development structure, then you're holding the right book. Empowering Leadership details Michael's greatest insights on how to build better leaders faster by creating a leadership development culture in your church or organization—naturally, organically, continually. Empower your church or organization through great leadership. This book will show you how!

Empowering Leadership

Best-selling author Craig Groeschel offers 365 practical devotions to help you develop a daily connection with Jesus and experience his life-shaping power. You need to have God’s word to stand strong in these times and become who God says you are. The good news is you have full access to it through Jesus. Daily Power will help you develop a consistent, daily pursuit of Jesus that releases his power in your life. These 365 brief devotions by pastor and New York Times best-selling author Craig Groeschel deliver what no instant energy drink can: strength and insight for the here-and-now of your life, your marriage, your workplace, family matters, temptations, hopes and dreams, possibilities, and decisions. In Daily Power, Groeschel shares wisdom from personal experiences with each devotion including: a Scripture quote,a short reading,and a simple prayer to connect you with God.We grow by practicing daily. Daily Power is here to guide and inspire you on your journey and help you write your own life story the way you'd like it to read. You'll get honest talk, simply told stories your heart will own, and truth wrapped in a grin.

Daily Power

Go from knowing the story of the Bible to living it. God invites us to be shaped through His Word. And so we look to Scripture and spend devotional time searching for answers to these three crucial questions: What do I believe? What should I do? Who am I becoming? Let God guide you in thinking, acting, and becoming like Jesus through these 365 powerful devotions. Randy and Rozanne Frazee walk you through the key beliefs, practices, and virtues of the Christian faith, and help you along the journey to renew your mind, practice your faith, and be transformed—to live more like Jesus. This devotional is a great standalone devotional or a wonderful companion to the Believe campaign.

Believe 365-Day Devotional

Many people believe that discipleship is important, but they need help. In fact, the vast majority of Christians report that they have never been personally discipled by a more mature follower of Jesus. Is it any wonder that they have a difficult time knowing how to disciple others? If making disciples of Jesus is the greatest cause on earth, how should we equip people to do it? This handbook is a practical guide for how to embrace the discipleship lifestyle – being a disciple of Jesus and how to make other disciples of Jesus. With contributions from pastors and teachers like Francis Chan, Jeff Vanderstelt, Bill Hull, Jim Putman, KP Yohannan, and Robert Coleman, the authors present seven elements that are necessary for disciple making to occur: Jesus—the original disciple maker and centerpiece of discipleship.Holy Spirit—fuels the disciple-making process.Intentionality—making disciples utilizing a strategy and a roadmap.Relationships—creating a loving, genuine connection with others who trust and follow Jesus.Bible—using the Word of God as the manual for making disciples.Journey—forging a traceable growth story from a new birth to spiritual parenthood.Multiply—reproducing the discipleship process so that the disciple becomes a disciple maker.Whether you are a parent who wants to disciple your children, a small group leader who wants to disciple those in your group, or a church leader who wants to disciple future leaders, the seven key elements in this handbook form a framework for understanding discipleship that can be applied in countless situations. In addition, there are questions provided in each section to help you think through how to apply the material to your disciple making efforts. Accompanying charts and reflection questions are available in the audiobook companion PDF download.

The Disciple Maker's Handbook

If you thought your parenting responsibilities ended after eighteen years per child, you thought wrong. Instead, it's your privilege to lead your family-and influence succeeding generations-for a century...or more. Anchor Man presents the high calling of fatherhood, the traits of a Christian father, the adventures that await him as he interacts with his children, and the significance of his role as a good family man. Steve Farrar presents these roles and responsibilities in a way any man wanting to increase his understanding of his place in the family, and our society, can put into action every day. Anchor Man encourages, exhorts, and demonstrates with biblical concepts how to raise a godly family and how to anchor that family in Christ for the next one hundred years. Farrar's unique teaching style blends humor and practicality with the tools fathers need to become all that God intended them to be as the leaders of their families. "When a man gets serious about following Christ with his whole heart," Farrar says, "God desires to not only pour out His blessing on that man, but on his children, and his children's children. A discussion guide is included in the audiobook companion PDF download.

Anchor Man

"If we don't drop our price, we will lose the deal." That's the desperate cry from salespeople as they try to win deals in competitive marketplaces. While the easy answer is to lower the price, the company sacrifices margin--oftentimes unnecessarily. To win deals at the prices you want, the strategy needed is differentiation. Most executives think marketing is the sole source of differentiation. But what about the sales function of the company? This commonly neglected differentiation opportunity provides a multitude of ways to stand out from the competition. This groundbreaking augiobook teaches you how to develop those strategies. In Sales Differentiation, sales management strategist, Lee B. Salz presents nineteen easy-to-implement concepts to help salespeople win deals while protecting margins. These concepts apply to any salesperson in any industry and are based on the foundation that "how you sell, not just what you sell, differentiates you." The strategies are presented in easy-to-understand stories and can quickly be put into practice. Divided into two sections, the "what you sell" chapters help salespeople: Recognize that the expression "we are the best" causes differentiation to backfire.Avoid the introspective question that frustrates salespeople and ask the right question to fire them up.Understand what their true differentiators are and how to effectively position them with buyers.Find differentiators in every nook and cranny of the company using the six components of the "Sales Differentiation Universe."Create strategies to position differentiators so buyers see value in them.The "how you sell" section teaches salespeople how to provide meaningful value to buyers and differentiate themselves in every stage of the sales process. This section helps salespeople: Develop strategies to engage buyers and turn buyer objections into sales differentiation opportunities.Shape buyer decision criteria around differentiators.Turn a commoditized Request for Proposal (RFP) process into a differentiation opportunity. Use a buyer request for references as a way to stand out from the competition.Leverage the irrefutable, most powerful differentiator...themselves.Whether you've been selling for twenty years or are new to sales, the tools you learn in Sales Differentiation will help you knock-out the competition, build profitable new relationships, and win deals at the prices you want. Accompanying charts are available in the audio book companion PDF download.

Sales Differentiation

Leadership guru John C. Maxwell and his friend Jim Dornan share their straightforward, effective way for making an impact on the world: make an impact on individual people. How? Through influence. How to Influence People will empower you on your journey to becoming a potent and positive influence in your relationships both great and small. By pouring your life into other people, which is Dr. Maxwell’s definition of “mentorship,” you can truly make a difference. And when you have a meaningful impact on the lives of those around you--from your children and coworkers to your customers and the barista at your favorite coffee shop--it makes a difference in your life too.You’ll learn to perceive the stages of influence in your relationships and skillfully navigate your progress--from perfect stranger, to helpful confidant, to inspiring mentor--until, ultimately, you attain the highest honor there is for an influencer: becoming a multiplier of other influencers.

How to Influence People

Do your thoughts and your life feel out of your control? Have you found yourself in a spiral of unhealthy thinking? Let God's truth become your battle plan to win the war in your mind! As teens, it can feel difficult to find a way out of our bad habits and unhealthy thought patterns, too often feeling like our thoughts are running out of control and finding ourselves off-track from where we want to be. Pastor and New York Times bestselling author Craig Groeschel deeply understands this daily battle against self-doubt and negative thinking, and in this book adapted from his bestselling Winning the War in Your Mind, Groeschel explains how you too can challenge your thinking and change the course of your life for the better, revealing the strategies he’s found that help. Drawing upon Scripture and the latest findings of brain science, Groeschel lays out practical strategies that will free you from the grip of harmful, destructive thinking and enable you to live the life of joy and peace that God intends you to live. With all-new stories, science that explores the unique realities of how the teenage brain is wired, and short sections that appeal to teenage readers, Winning the War in Your Mind for Teens will help you: Learn how your brain works and see how to rewire itIdentify the lies the enemy wants you to believeRecognize and short-circuit your mental triggers for negative thinkingSee how prayer and praise will transform your mindDevelop practices that allow God's thoughts to become your thoughts God has something better for your life. It's time to change your mind so God can change your life. Exercises and the appendix are included in the audiobook companion PDF download.

Winning the War in Your Mind for Teens

Grounded in carefully selected Scripture, Believe Audio Bible in the NIV is a unique spiritual growth experience that takes you on a journey to think, act, and be more like Jesus. General Editor and pastor Randy Frazee walks you through the ten key beliefs of the Christian faith, the ten key practices of a Jesus-follower, and the ten key virtues that characterize someone who is becoming more like Jesus. Each chapter uses short topical passages from the New International Version to help you live the story of the Bible. As you listen, one simple truth will become undeniably clear: what you believe drives everything. This audio is narrated by Maria Katayama and Van Tracy. Using Believe, church families around the globe can now embrace a full ministry year through worship services, small group studies, and family activities. Learn more about this church-wide experience at BelieveTheStory.com.

Believe Audio Bible Voice Only - New International Version, NIV

He lost his brother. She lost her dream. Together, they might find what they’re really looking for. Holly Stanford is doing the best she can with the restaurant she inherited from her late uncle. But after her fiancé abandons her and the business, Holly regrets having given up her dream of becoming a pastry chef. Now a few bad financial decisions might cost her everything, including her hope for the future. Jed Henning has done well with his new company despite his prodigal brother’s behavior. When Jed‘s father, the controlling member of the board of directors, temporarily suspends operations until his sons work out their differences, Jed resentfully chases his brother, Chris, to Boise. There Jed rents a basement apartment from Holly and hopes to convince Chris to get his act together before their company collapses. Unaware that Holly is the one person who can help him get through to Chris, Jed starts the tough work of reconciliation armed with little more than a few family photographs, a stack of old letters, and a Bible that belonged to his great-grandfather, Andrew Henning. And as romance blossoms between Holly and Jed, the story of Jed’s great-grandfather highlights the power of God across the generations and the legacy of a family’s courageous faith.

A Legacy of Faith Novel

How Sweet It Is

A guide for those looking to combine traditional ministry with modern support for children, teens, and adults with common mental health conditions and their families. The church across North America has struggled to minister effectively with people struggling with mental health issues. One reason for the lack of ministry is the absence of a widely accepted model for mental health outreach and inclusion. In Mental Health and the Church, Dr. Stephen Grcevich presents a simple and flexible model for mental health inclusion ministry for implementation by churches of all sizes, denominations, and organizational styles. The model is based upon recognition of seven barriers to church attendance and assimilation resulting from mental illness: stigma,anxiety,self-control,differences in social communication and sensory processing,social isolation,and past experiences of church. Seven broad inclusion strategies are presented for helping persons of all ages with common mental health conditions and their families to fully participate in all of the ministries offered by the local church. Mental Health and the Church is a useful resource for parents, grandparents, and spouses interested in promoting the spiritual growth of loved ones with mental illness.

Mental Health and the Church

Master the decisions that will make your life everything God wants it to be. Every day we make choices. And those choices accumulate and eventually become our life story. What would your life look like if you became an expert at making those choices? In this inspiring guidebook, New York Times bestselling author Craig Groeschel shows how the choices that are in your power, if aligned with biblical principles, will lead to a life you've never imagined. Divine Direction will help you seek wisdom through seven principles. You'll consider: One thing to stop that's hindering youHow to start a new habit to re-direct your pathWhere you should stay committedAnd when you should go even if it's easier to stayThe book also includes criteria that will help you feel confident in the right choice, and encourages you with principles for trusting God with your decisions. What story do you want to tell about yourself? God is dedicated to the wonderful plan he's laid out for you. The achievable and powerful steps in Divine Direction take you there one step at a time, big or small. Spanish edition also available.

Divine Direction

In this compelling book, Scot McKnight shares his personal experience in the church as well as his study of the Apostle Paul to answer this significant question: What is the church supposed to be? For most of us the church is a place we go to on Sunday to hear a sermon or to participate in worship or to partake in communion or to fellowship with other Christians. Church is all contained within one or two hours on Sunday morning. The church the Apostle Paul talks about is designed by God to be a fellowship of difference—how people differ socially—and differents—how people differ culturally. God did not design the church to be a two-hour experience on Sunday but a mixture of people from all across the map and spectrum: men and women, rich and poor, Caucasians and African Americans, and Mexican Americans, Latin Americans, Asian Americans, and Indian Americans, and a mixture of people with varying personalities and tastes. The church McKnight grew up in was a fellowship of sames and likes. There was almost no variety in his church. White folks, same beliefs about everything, same tastes in music and worship and sermons and lifestyle. Because of his experience, he writes incisively and compellingly. The church is God’s world-changing social experiment of bringing unlikes and differents to the table to share life with one another as a new kind of family. When this happens we show to the world what love, justice, peace, reconciliation, and life together is designed by God to be. The church is God’s show-and-tell for the world to see how God wants us to live as a family.

A Fellowship of Differents

Pray Circles Around Your Greatest Dreams and Biggest Fears Prayer can sometimes be a frightening thing—how do you approach the maker of the world, and what exactly can you pray for? In this student adaptation of The Circle Maker, Pastor Mark Batterson uses the true legend of Honi the circle maker, a first-century Jewish sage whose bold prayer saved a generation, to uncover the boldness God asks of us at times, and what powerful prayer can mean in your life. Drawing inspiration from his own experiences as a circle maker, as well as sharing stories of young people who have experienced God’s blessings, Batterson explores how you can approach God in a new way by drawing prayer circles around your dreams, your problems, and, most importantly, God’s promises. In the process, you’ll discover this simple yet life-changing truth: God honors bold prayers; bold prayers honor God. And you’re never too young for God to use you for amazing things. Updated with discussion questions that tie to the Circle Maker video curriculum.

The Circle Maker Student Edition

How Jesus recovers our sense of contentment, restores our intimacy with others, and helps us reclaim our integrity in a distracted digital world. Can you relate to any of the following? I'm connected to more people than ever, but I feel more alone than I can describe.I'm constantly tempted to look at things that pollute the purity that God desires in my life.Every time I look at a screen, I feel discouraged and increasingly anxious by what I see.I used to be a compassionate person, but now I just feel desensitized to all the suffering around me. If any of these statements ring true for you, it's time to rediscover what it means to be "like Jesus" and find true authenticity, a healthy self-image, and compassion for others in an age when we relate to each other and the world around us differently than ever before. In Liking Jesus, bestselling author and pastor of Life.Church Craig Groeschel taps into some of the most leading-edge studies on the effects of social media on our emotions and friendships. He offers real-life examples of how we struggle with screens and "likes," how these things mask our struggles with who we really are, and how we can reclaim a Christ-centered life. Packed with helpful topics like the "10 Commandments of Using Social Media to Strengthen Your Faith" and "Creating Safeguards for Your Digital Devices," you’ll find Liking Jesus to be just the guide to help you put Christ first again and bring balance and real-world engagement to your everyday life.

Liking Jesus

Today the integrity and unity of the Declaration of Independence and the Constitution are under attack by the Progressive political movement. And yet, writes Larry P. Arnn: “The words of the Declaration of Independence ring across the ages. The arrangements of the Constitution have a way of organizing our actions so as to produce certain desirable results, and they have done this more reliably than any governing instrument in the history of man. Connect these arrangements to the beauty of the Declaration and one has something inspiring and commanding.” From Chapter 2, The Founders’ Key Dr. Arnn, president of Hillsdale College, reveals this integral unity of the Declaration and the Constitution. Together, they form the pillars upon which the liberties and rights of the American people stand. United, they have guided history’s first self-governing nation, forming our government under certain universal and eternal principles. Unfortunately, the effort to redefine government to reflect “the changing and growing social order” has gone very far toward success. Politicians such as Franklin Roosevelt found ways to condemn and discard the Constitution and to redefine the Declaration to justify government without limit. As a result, both documents have been weakened, their influence diminished, and their meaning obscured—paving the way for the modern administrative state, unaccountable to the will of the people. The Founders’ Key is a powerful call to rediscover the connection between these two mighty documents, and thereby restore our political faith and revive our free institutions.

The Founders' Key

Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels. Bryan and Jeffrey Eisenberg don't simply explain this shift in paradigm; Waiting for Your Cat to Bark? introduces Persuasion Architecture™ as the synthetic model that provides business with a proven context for rethinking customers and retooling marketers in a rewired market. Readers will learn: Why many marketers are unprepared for today's increasingly fragmented, in-control, always-on audience that makes pin-point relevance mandatoryHow interactivity has changed the nature of marketing by extending its reach into the world of sales, design, merchandizing, and customer relationsHow Persuasion Architecture™ allows businesses to create powerful, multi-channel persuasive systems that anticipate customer needsHow Persuasion Architecture™ allows businesses to measure and optimize the return on investment for every discreet piece of that persuasive system Accompanying diagrams and tables are included in the audiobook companion PDF download. "There's some big thinking going on here-thinking you will need if you want to take your work to the next level. 'Typical, not average' is just one of the ideas inside that will change the way you think about marketing." --Seth Godin, Author, All Marketers Are Liars "Are your clients coming to you armed with more product information than you or your sales team know? You need to read Waiting for Your Cat to Bark? to learn how people are buying in the post-Internet age so you can learn how to sell to them." --Tom Hopkins, Master Sales Trainer and Author, How to Master the Art of Selling "These guys really 'get it.' In a world of know-it-all marketing hypesters, these guys realize that it takes work to persuade people who aren't listening. They've connected a lot of the pieces that we all already know-plus a lot that we don't. It's a rare approach that recognizes that the customer is in charge and must be encouraged and engaged on his/her own terms, not the sellers. Waiting for Your Cat to Bark? takes apart the persuasion process, breaks down the steps and gives practical ways to tailor your approaches to your varying real customers in the real world. This book is at a high level that marketers better hope their competitors will be too lazy to implement." --George Silverman, Author, The Secrets of Word of Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth "We often hear that the current marketing model is broken-meaning the changes in customers, media, distribution, and even the flatness of the world make current practices no longer relevant. Yet few have offered a solution. This book recognizes the new reality in which we operate and provides a path for moving forward. The authors do an outstanding job of using metaphors to help make Persuasion Architecture clear and real-life examples to make it come alive. Finally, someone has offered direction for how to market in this new era where the customer is in control." --David J. Reibstein, William Stewart Woodside Professor, Wharton Business School of the University of Pennsylvania and former Executive Director, Marketing Science Institute "If you want to learn persistence, get a cat. If you want to learn marketing, get this book. It's purrfect." --Jeffrey Gitomer, Author, The Little Red Book of Selling

Waiting for Your Cat to Bark?

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