It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide.Rich Dad Poor Dad by Robert Kiyosaki is one of the bestselling books of this generation and is now taught in business schools around the world. What makes it so special? The answer is undoubtedly Kiyosaki's unique writing style; the book not only offers financial advice, but also entertaining anecdotes about his childhood and the lessons he learnt from his real dad (his 'poor dad') and a father figure (his 'rich dad'). Kiyosaki is the founder of the Rich Dad Company, which provides personal finance education through books, films, games and workshops, teaching people the importance of entrepreneurship and escaping the 'rat race'. This book review and analysis is perfect for: • Anyone wanting to understand more about active and passive income • Anyone looking to escape the 'rat race'• Anyone who wants financial advice from a self-made millionaireAbout 50MINUTES.COM|BOOK REVIEWThe Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

Book Review

Book Review: Rich Dad Poor Dad by Robert Kiyosaki

Boost business performance, prepare for change and implement effective strategies This book is a practical and accessible guide to understanding and implementing the McKinsey 7S framework, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the 7 aspects of this dynamic model • Realize how these aspects are interconnected and the impact this has on your business • Use the 7S framework to implement new projects and changes into your business ABOUT 50MINUTES.COM|Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Management & Marketing

McKinsey 7S Framework

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide.Lean In is one of the most talked-about business books in recent years, and has resonated with women around the world. It takes as its starting point the notable paucity of women in corporate and governmental leadership positions, before outlining the reasons for this and laying out a series of recommendations for working women looking to get ahead. The book's ultimate aim is to encourage women to set goals, reach for them wholeheartedly and fulfil their potential despite the obstacles facing them. Sheryl Sandberg is one of the most recognisable and influential figures in modern business thanks to her position as chief operating officer at Facebook. She has also worked at the US Treasury, McKinsey and Company and Google.This book review and analysis is perfect for: • Women looking to advance in their careers• Women looking to increase their self-confidence and leadership skills• Anyone interested in learning more about the obstacles facing working womenAbout 50MINUTES.COM|BOOK REVIEWThe Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

Book Review: Lean in by Sheryl Sandberg

Ready to take your career to the next level? Find out everything you need to know about effective storytelling with this practical guide.Storytelling is a skill that can dramatically improve both your personal and professional life. In contexts ranging from job searching to marketing, storytelling is the most effective way to portray your message and win people over. By following the information provided in this summary, you too will be able to construct a spellbinding narrative that will have everybody eating from the palm of your hand.In 50 minutes you will be able to:• Identify the benefits of using storytelling as a communication technique in your personal and professional life• Discover the key to constructing stories that call upon emotions and resonate with your audience, making them want to listen to your message and pass it on• Analyse your surroundings, experiences and thoughts to find the right inspiration for your storytellingABOUT 50MINUTES.COM|COACHING The Coaching series from the 50 Minutes collection is aimed at all those who, in times of transition or otherwise, want to acquire new skills, respond to unfamiliar situations or simply re-evaluate their work-life balance. Using a simple and effective style, our publications combine theory, constructive insights, concrete examples and practical exercises to enable everyone to move forward on the path to professional growth.

Coaching

Successful Storytelling for Business

Keen to learn but short on time? Find out everything you need to know about the life and work of Albert Camus in just 50 minutes with this straightforward and engaging guide!Albert Camus is one of the most celebrated and influential writers of the 20th century. From humble beginnings in Algeria under French rule, he garnered international recognition for his novels, short stories, plays and essays, and was awarded the Nobel Prize in Literature in 1957. Camus was also a profoundly politically engaged writer: he took part in the French Resistance during the Second World War, denounced totalitarianism and injustice in all its forms, and campaigned in favour of the abolition of the death penalty. His writing grapples with universal philosophical themes such as the ultimate meaninglessness of life, and as such still resonates with many people today.In this book, you will learn about:• Camus's childhood and the historical context in which his books were written• The main themes and ideas explored in Camus's work, including the Absurd and the necessity of rebellion• Camus's influence on later writers and thinkers, both in France and abroadABOUT 50MINUTES.COM|Art & LiteratureThe Art & Literature series from the 50Minutes collection aims to introduce readers to the figures and movements that have shaped our culture over the centuries. Our guides are written by experts in their field and each feature a full biography, an introduction to the relevant social, political and historical context, and a thorough discussion and analysis of the key works of each artist, writer or movement, making them the ideal starting point for busy readers looking for a quick way to broaden their cultural horizons.

Art & Literature

Albert Camus

Keen to learn but short on time? Get to grips with the history of the United Nations in next to no time with this concise guide.50Minutes.com provides a clear and engaging analysis of the history and principal achievements of the United Nations. The UN was founded in 1945 in the aftermath of the bloodiest war the world had ever seen, with its founding members aiming to maintain international peace and security and prevent destruction on such a vast scale from taking place again. Nowadays, the organisation consists of 193 members, meaning that almost every country in the world is represented, and its work spans a number of fields, including peacekeeping, the defence of human rights and sustainable development.In just 50 minutes you will:• Gain an understanding of the structure, aims and functioning of the United Nations• Learn about its main areas of activity and key related bodies• Understand the criticisms that have been levelled at the UN and the challenges facing it in the futureABOUT 50MINUTES.COM|History & Culture50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

History

The United Nations

Ready to take your career to the next level? Find out everything you need to know about the Myers-Briggs Type Indicator with this practical guide.The Myers-Briggs Type Indicator is an internationally renowned way of analysing a person's personality type and thus learning more about how they react and think. With this comprehensive guide, you will be able to use your own profile in order to select a career that is best suited to you and understand how knowing other people's personality types can benefit you!In 50 minutes you will be able to:• Learn more about the Myers-Briggs Type Indicator, its history and what exactly it does• Use your test results to your advantage both personally and professionally• Get an idea of the career that best suits you based on your personality type ABOUT 50MINUTES.COM|COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Using the Myers-Briggs Type Indicator

Ready to take your career to the next level? Find out everything you need to know about nonviolent communication at work with this practical guide.Communication is an essential part of life, both professionally and personally. But it is essential to communicate without descending into violence or aggression and to instead approach conflict calmly. By adopting nonviolent communication, you will be able to resolve disagreements more easily and address conflictual situations constructively.In 50 minutes you will be able to:• Identify nonviolent communication and why it is beneficial, both in our professional and personal lives • Analyse the different types of reactions that you will encounter, and how you can adapt your approach to suit everyone• Discover the key to finding real solutions to problems and conflict, leading to better outcomes for all parties involvedABOUT 50MINUTES.COM|COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Nonviolent Communication at Work

Turn your data into a roadmap to success! This book is a practical and accessible guide to understanding and implementing the Balanced Scorecard, providing you with the essential information and saving time. In 50 minutes you will be able to: • Evaluate company performance and management efficiency • Focus on all perspectives of the business at once • Successfully apply the Balanced Scorecard to your business ABOUT 50MINUTES|Management & Marketing 50MINUTES provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

The Balanced Scorecard

Keen to learn but short on time? Get to grips with the life of Henry Ford in next to no time with this concise guide.50Minutes.com provides a clear and engaging analysis of the life and career of Henry Ford. Prior to the early 20th century, a car was a luxury that only a privileged few could afford, but this all changed thanks to Ford. His moving assembly line drastically reduced the cost of vehicles such as the Ford Model T, and he raised wages so that workers could buy the cars they built. His innovations changed the face of industry, and paved the way for mass production and consumption.In just 50 minutes you will:• Learn about Ford's early life and career before founding the Ford Motor Company• Understand the success of his production line and the Ford Model T• Discover the impact of his innovations on American industry and societyABOUT 50MINUTES.COM|History & Culture50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

Henry Ford

Boost competence and efficiency in your company This book is a practical and accessible guide to understanding the Peter Principle, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the theory behind the Peter Principle and how it can affect the performance of your company • Identify the different levels of competence among your workers and learn how to recognize signs of incompetence • Recognize the structure of promotions in your company and avoid inefficiency ABOUT 50MINUTES.COM|Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

The Peter Principle

Plan your way to business successThis book is a practical and accessible guide to understanding and creating a business plan checklist, providing you with the essential information and saving time.In 50 minutes you will be able to: • Understand the 9 key steps you must follow when creating any business plan and what each step involves • Use your business plan to guide your new business or products, predict turnover and anticipate future challenges • Use your concrete business plan to grab the interest of investors and funding providers, using data and market research to convince them of the feasibility of your planABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Business Plan Checklist

Ready to take your career to the next level? Find out everything you need to know about effective communication at work with this practical guide.Do you struggle to develop relationships or make yourself heard at work? There is a good chance that this is down to a lack of communication, an extremely important yet often overlooked professional skill. Gone are the days of struggling to assert yourself or build relationships with colleagues; this guide will give you all the information you need to reap the rewards of effective communication!In 50 minutes you will be able to:• Learn how to communicate effectively in the workplace, leading to stronger relationships and a happier team• Interpret body language and other nonverbal communication such as facial expressions, gestures and nervous habits• Discover the three ego-states and how they affect your ability to communicate, as well as how to use them to improve your communicationABOUT 50MINUTES.COM|COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Effective Communication at Work

Understand value stream mapping in no time! Find out everything you need to know about this powerful tool with this practical and accessible guide. In an increasingly competitive business world, identifying the areas where your company is losing time and money can give you a vital edge. Value stream mapping is one of the most popular tools of lean management and is easy to apply to virtually any production process, allowing you to locate and eliminate sources of waste and streamline your operations. In 50 minutes you will be able to: •Understand the main principles behind value stream mapping and lean management •Identify the key icons used in VSM and find out what they mean •Draw up your own map of material and information flows and use it to identify sources of waste ABOUT 50MINUTES.COM|MANAGEMENT AND MARKETING The Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.

Value Stream Mapping

Change is only 50 minutes away! Find out everything you need to know about parenting a gifted child with this straightforward guide.Giftedness is often viewed as a blessing, but in some ways it can also be a burden for gifted children and their parents. Indeed, gifted children face a range of specific problems, from a lack of stimulation and motivation at school to difficulty relating to their peers, who do not understand that they simply think differently. Fortunately, these challenges to not have to hold your child back, as thoughtful, tailored support and guidance will enable them to make the most of their talents, appreciate what makes them different and thrive in all areas of their life.In just 50 minutes you will be able to:• Identify the key indicators that suggest that your child might be gifted• Support your gifted child in their education and encourage them to make the most of their abilities• Learn about the potential social and educational difficulties facing gifted children and take steps to counter themABOUT 50MINUTES.COM|HEALTH AND WELLBEING The Health and Wellbeing series from the 50Minutes collection is perfect for anyone looking to be healthier and happier in their personal life. Our guides cover a range of topics, from social anxiety to getting ready for a new baby, and provide simple, practical advice and suggestions to allow you to reduce stress, strengthen your relationships and increase your wellbeing.

Health & Wellbeing

Parenting a Gifted Child

Boost quality and consistency in your business!This book is a practical and accessible guide to understanding and implementing the Six Sigma method, providing you with the essential information and saving time.In 50 minutes you will be able to: • Follow the DMAIC methodology to successfully implement the Six Sigma method in your company • Focus on the three most important factors: customers, employees and processes • Form a strategy that focuses on product quality improvement according to the expectations of your customersABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

The Six Sigma Method

Ready to take your career to the next level? Find out everything you need to know about optimising your LinkedIn profile with this practical guide.With over 530 million users worldwide, the professional social network LinkedIn is becoming increasingly indispensable for employees, employers and recruiters across all sectors. However, in such a crowded field, simply creating a profile is not enough: to get the most out of this valuable tool, you need to think carefully about your professional objectives, work on strengthening and maintaining your profile, and take steps to cultivate a high-quality network of fellow professionals.In 50 minutes you will be able to:• Use LinkedIn to showcase your skills, experience and accomplishments• Connect with the people who can take your career to the next level• Tailor your profile to your professional objectivesABOUT 50MINUTES.COM|COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Strengthen Your LinkedIn Profile

Change is only 50 minutes away! Find out everything you need to know about basic yoga techniques with this straightforward guide.Yoga is a centuries-old discipline that has only recently begun gaining popularity in the West. Although most people exclusively associate it with the asanas or poses that practitioners seek to master, it can more aptly be described as a lifestyle that seeks to bring mind, body and soul into perfect harmony. However, the basic principles of yoga are simple, and can give your mental and physical wellbeing a significant boost. Thanks to this guide, incorporating them into your own life has never been easier!In just 50 minutes you will be able to:• Discover the history of yoga• Learn some of the most fundamental yoga poses• Start making yoga a part of your lifestyleABOUT 50MINUTES.COM|HEALTH AND WELLBEING The Health and Wellbeing series from the 50Minutes collection is perfect for anyone looking to be healthier and happier in their personal life. Our guides cover a range of topics, from social anxiety to getting ready for a new baby, and provide simple, practical advice and suggestions to allow you to reduce stress, strengthen your relationships and increase your wellbeing.

Yoga for Beginners

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide. Blink: The Power of Thinking Without Thinking is an engaging, thought-provoking look at the factors that influence our subconscious decision-making and guide our instincts. The book's key concept is that of 'thin-slicing', whereby the use of a streamlined source of information allows our brains to focus on the most relevant information and draw highly accurate conclusions from it. Gladwell uses a series of scientific case studies and entertaining anecdotes to take the reader on a tour behind the 'locked door' of their subconscious in order to better understand the reasoning behind their own snap decisions. Blink is a key text in the field of 21st-century popular psychology, and has sold over two million copies worldwide to date. This book review and analysis is perfect for: •Students of psychology •Anyone with an interest in psychology •Anyone who wants to understand the hidden factors that shape our thought processes and decisions About 50MINUTES.COM|BOOK REVIEW The Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

Book Review: Blink by Malcolm Gladwell

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide.Thinking, Fast and Slow, by the Nobel Prize-winning economist Daniel Kahneman, explores the fallacies that can impair human decision-making and the biases that may lead us to act in an irrational way. Kahneman posits that the human mind is governed by two systems of thought, which we lean on in different circumstances, and that our perception can be shaped by a host of outside influences. Thinking, Fast and Slow is an acclaimed international bestseller, with over one and a half million copies sold to date and glowing reviews from outlets including The Economist, The New York Times and The Wall Street Journal. Along with Amos Tversky, Kahneman has carried out pioneering work on human decision-making, and his collaboration with the Nobel Prize-winning economist Richard Thaler has played a key role in the development of the burgeoning field of behavioural economics.This book review and analysis is perfect for: • Students of psychology• Anyone who wants to understand how we really make decisions• Anyone with an interest in the principles behind human thought processesAbout 50MINUTES.COM|BOOK REVIEWThe Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

Book Review: Thinking, Fast and Slow by Daniel Kahneman

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide.The Power of Now is one of the most influential self-help books of recent years, with several million copies sold to date and translations into 33 languages. It aims to enable readers to break free of the hold their mind has over them and to stop dwelling on the past and worrying about the future. Instead, the book stresses the importance of living in the present and seeking happiness, security and validation within ourselves instead of from external sources, as this is the key to spiritual fulfilment and successful relationships. Eckhart Tolle is a German-born spiritual teacher. In addition to his bestselling books The Power of Now and A New Earth, he regularly gives talks around the world to spread his message.This book review and analysis is perfect for: • Anyone who wants to learn how to live in the present• People who find themselves feeling overwhelmed by mental chatter• People looking for a concise summary of some of the core teachings of the world's main religionsAbout 50MINUTES.COM|BOOK REVIEWThe Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

Book Review: The Power of Now by Eckhart Tolle

Keen to learn but short on time? Get to grips with the history of the Chernobyl disaster in next to no time with this concise guide.50Minutes.com provides a clear and engaging analysis of the Chernobyl disaster. When a reactor exploded at the Chernobyl nuclear plant in April 1986, nobody could have known just how devastating the effects would be. Thousands of people died as a result of the catastrophe and even today the surrounding areas are considered uninhabitable. But what makes Chernobyl even more shocking is the mystery that clouds it. The government's attempts to cover up the accident and the unknown long term-effects of radiation mean that the story of Chernobyl is far from finished.In just 50 minutes you will: • Learn what happened at the Chernobyl nuclear plant and why the reactor exploded • Understand why the disaster had such catastrophic effects in Ukraine and the surrounding areas • Analyse the actions of the employees and the government and learn how they tried to hide the truth about the accidentABOUT 50MINUTES.COM|History & Culture50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

The Chernobyl Disaster

Ready to take your career to the next level? Find out everything you need to know about preventing burnout with this practical guide.Many professionals in today's business world find themselves working increasingly long hours and even taking work home with them as they try to manage their workloads and advance in their careers. However, this commitment to their jobs can lead to stress, fatigue and ultimately burnout, which has severe and long-lasting consequences. It is therefore imperative to take control of your work-life balance before reaching this stage.In 50 minutes you will be able to:• Identify the warning signs of burnout in yourself and others• Understand the personal, work-based and emotional risk factors for professional exhaustion• Take steps to prevent the development of burnout before it takes holdABOUT 50MINUTES.COM|COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Preventing Burnout

Understand customer relationship management in no time! Find out everything you need to know about this powerful tool with this practical and accessible guide.Customer relationship management is a valuable tool in an increasingly competitive business world. It allows companies to find out who their customers are and what they want, which enables them to tailor their communication and offers to their clients. No matter what your sector of activity, an effective CRM strategy will boost customer satisfaction, increase performance and give you a valuable edge over the competition.In 50 minutes you will be able to:• Understand the wide range of tools and techniques used in customer relationship management• Tailor your communications to your customers' needs and expectations• Evaluate the success of your CRM strategy based on a number of key performance indicatorsABOUT 50MINUTES.COM|MANAGEMENT AND MARKETINGThe Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.

Customer Relationship Management

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide. As its name suggests, A Brief History of Time sets out the history of our understanding of time and the universe around us. In this bestselling and highly influential book, Stephen Hawking seeks to explain how the universe works and find out where we came from and where we are going, in an accessible style that can be understood even by readers with no prior knowledge of the subject. This clarity and accessibility made A Brief History of Time a publishing phenomenon: it spent over two years on the New York Times bestseller list and has been translated into over 30 languages, making it one of the most influential popular science books ever written. Stephen Hawking was one of the most respected scientists of the 20th century, and is remembered in particular for his work on general relativity and black holes. This book review and analysis is perfect for: •Students of physics at all levels •Anyone who wants to gain a better understanding of how the universe works •Anyone who wants to learn about the history of physics and cosmology About 50MINUTES.COM|BOOK REVIEW The Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

Book Review: A Brief History of Time by Stephen Hawking

Influence customer perceptions and make your advertising more memorable! This book is a practical and accessible guide to understanding and implementing Gestalt psychology, providing you with the essential information and saving time.In 50 minutes you will be able to: • Understand the basic principles of Gestalt psychology and what they reveal about the functioning of the human brain • Learn how you can use this theory as a psychology-based tool in marketing and management practices • Identify each of the Gestalt laws and recognize how you can apply them to target customers more effectively, change their perceptions of products and influence their buying behavior ABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Gestalt Psychology for Marketing and Leadership

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide.Timothy Ferriss's influential 2007 book The 4-Hour Workweek aims to revolutionise the way we approach our careers and work-life balance. Based on his own experiences, Ferriss claims that anyone can drastically reduce the amount of time they spend on tedious work tasks, boost their income without working extra hours, and find the time to travel the world now instead of waiting for retirement. The 4-Hour Workweek spent four years on the New York Times Best Seller List, and has been translated into 35 languages and sold over a million copies worldwide.This book review and analysis is perfect for: • Anyone looking to spend less time working and more time living• People who want to have the time and money to travel the world• Anyone who is fed up with their 9-5 routineAbout 50MINUTES.COM|BOOK REVIEWThe Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

Book Review: The 4-Hour Workweek by Timothy Ferriss

Change is only 50 minutes away! Find out everything you need to know about developing your assertiveness with this straightforward guide.Virtually all of us have struggled with assertiveness at one point or another, and the prospect of standing up for ourselves at work, in relationships or even in our families can be daunting. Fortunately, with a little practice we can hone our communication skills to ensure that our needs are respected, learn to express our needs and beliefs without fear and reach compromises that satisfy everyone involved.In just 50 minutes you will be able to:• Understand why you are struggling to assert yourself• Eliminate the negative thoughts that are undermining your self-esteem• Communicate clearly and effectively in any situationABOUT 50MINUTES.COM|HEALTH AND WELLBEING The Health and Wellbeing series from the 50Minutes collection is perfect for anyone looking to be healthier and happier in their personal life. Our guides cover a range of topics, from social anxiety to getting ready for a new baby, and provide simple, practical advice and suggestions to allow you to reduce stress, strengthen your relationships and increase your wellbeing.

Assertiveness Made Easy

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide.Eric Ries' 2011 bestseller The Lean Startup is a valuable guide for startup founders and aspiring entrepreneurs. Ries applies the methods of lean management to the creation and development of startups, with the aim of allowing users to reduce waste, optimise production processes and find out what their customers really want. The principles of his approach will help entrepreneurs to achieve sustainable growth and adapt rapidly to changes in their environment, which is vital given the uncertainty and risk which characterise most startups. The Lean Startup has won legions of devoted followers all over the world, and Ries' innovative approach has been applied to many businesses across a wide range of sectors.This book review and analysis is perfect for: • Startup founders looking to ensure sustained growth• Entrepreneurs and anyone thinking of starting a company• Anyone interested in understanding this innovative approach to entrepreneurshipAbout 50MINUTES.COM|BOOK REVIEWThe Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

Book Review: The Lean Startup by Eric Ries

Ready to take your career to the next level? Find out everything you need to know about successful project management with this practical guide.The ability to manage a project effectively is an essential skill for anybody hoping to progress in their career. However, from tight budgets to a lack of resources, there are many obstacles that can stop you in your tracks. This guide will teach you how to plan for mistakes effectively, organise your team and ensure your project is a success!In 50 minutes you will be able to:• Identify the three key stages of project management, what they entail and how much time you should spend on each• Create a comprehensive plan for the development of your project, taking into account the costs, the people involved and the time needed• Assess the possible risks that may have a negative impact on your project, identify their probability and create a backup planABOUT 50MINUTES.COM|COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Effective Project Management

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide.As its name suggests, Sapiens: A Brief History of Humankind seeks to trace the history of Homo Sapiens from its earliest evolution, when it was one of several human species coexisting on earth, to the 21st century. This sweeping narrative takes in the Agricultural Revolution, the development of language, the rise of money and much more, showing us not just where we have come from but also where we might be going. The book became a publishing phenomenon when it first appeared in English in 2014: it made The New York Times bestseller list and received the National Library of China's Wenjin Book Award for the best published that year. It has been translated into over forty languages to date.This book review and analysis is perfect for: • Students of anthropology and world history• Anyone with an interest in the history of humankind• Readers looking for an accessible introduction to anthropology and evolutionary biologyAbout 50MINUTES.COM|BOOK REVIEWThe Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

Book Review: Sapiens by Yuval Noah Harari

Ready to take your business to the next level? Find out everything you need to know about the Business Model Canvas with this practical guide. An increasing number of people are taking the plunge and creating their own businesses, choosing to be their own boss and create their own profits. Yet this is no mean feat, which is why it is essential to have a solid business plan. This guide will teach you all about the Business Model Canvas and how it can increase your value proposition, and improve your company. In 50 minutes you will be able to: •Identify the nine factors affected by the Business Model Canvas and why they are important •Analyse concrete applications of the Business Model Canvas with real-life case studies •Learn more about the limits and criticism of the tool, so that you can apply the BMC effectively and use it alongside other complementary tools ABOUT 50MINUTES.COM|COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

The Business Model Canvas

Ready to take your career to the next level? Find out everything you need to know about personal branding with this practical guide.Personal branding is a relatively new concept but it can be adopted and applied by almost anybody, in any industry. Whether you are searching for a new job or simply want to build a strong professional network, it is essential that you get your branding right. This guide will take you through all the steps, from choosing the social media that best suits you to avoiding embarrassing moments online. In 50 minutes you will be able to:• Understand the importance of personal branding and the benefits it can bring• Build a strong online presence by building a good reputation for yourself and your service• Avoid making mistakes when developing your brand, such as committing a social media faux-pasABOUT 50MINUTES.COM|COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Personal Branding - Market Yourself!

The art of thinking strategically This book is a practical and accessible guide to understanding and implementing game theory, providing you with the essential information and saving time.In 50 minutes you will be able to: • Quickly master the concept of strategic behavior and interactive decisions • Anticipate the actions of your opponents to react accordingly and maximize gains • Find the key to cooperating in order to reach collective goalsABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Game Theory

Change is only 50 minutes away! Find out everything you need to know about transactional analysis with this straightforward guide.Transactional analysis was developed by the Canadian-born psychiatrist Eric Berne in the 1950s, and the method's enduring popularity is a testament to its effectiveness and accessibility. Transactional analysis will provide you with the tools you need to identify the mechanisms at play in your relationships with other people, adjust the limiting beliefs that are holding you back and boost your mental and emotional wellbeing.In just 50 minutes you will be able to:• Identify the three ego-states and their effect on your relationships• Communicate clearly and effectively so that your needs are met• Rewrite your life script and maximise your personal fulfilmentABOUT 50MINUTES.COM|HEALTH AND WELLBEING The Health and Wellbeing series from the 50Minutes collection is perfect for anyone looking to be healthier and happier in their personal life. Our guides cover a range of topics, from social anxiety to getting ready for a new baby, and provide simple, practical advice and suggestions to allow you to reduce stress, strengthen your relationships and increase your wellbeing.

Transactional Analysis

Understand Kaizen in no time! Find out everything you need to know about this innovative concept with this practical and accessible guide.In an increasingly competitive business world, companies must strive to constantly do better by boosting their productivity, optimising the quality of their products and services and eliminating waste and inefficiency. Kaizen, which was developed by the Japanese engineer Taiichi Ohno, widely considered to be the father of the Toyota Production System, is a continuous improvement process which allows companies to achieve all these goals and more. With its rapid results, minimal expense and almost universal applicability, Kaizen could be the tool you need to take your business to the next level.In 50 minutes you will be able to:• Understand what Kaizen is and why it works• Learn how to apply the key tools and methods in Kaizen• Master a range of related quality management approachesABOUT 50MINUTES.COM|MANAGEMENT AND MARKETINGThe Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.

Improve Your Business Through Kaizen

Ready to take your career to the next level? Find out everything you need to know about improving your organisation with this practical guide.Many of us are finding ourselves under increasing pressure at work, with a seemingly endless list of tasks and responsibilities. This can leave us feeling stressed and overwhelmed, but it does not have to be this way: with just a few simple changes, you can improve your organisation, make procrastination a thing of the past and start getting things done.In 50 minutes you will be able to:• Identify the obstacles that prevent you from effectively organising your work and learn how to eradicate them• Control your stress at work by understanding the causes and sorting your responsibilities into three different zones of impact• Optimise your time and prioritise your tasks according to urgency and importance to fight against procrastinationABOUT 50MINUTES.COM|COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Getting Things Done and Staying Organised

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide.David Allen's 2001 book Getting Things Done: The Art of Stress-Free Productivity is one of the most influential guides to productivity and time management ever written. It offers a complete, accessible system for prioritising tasks, getting on top of your workload and making time for the things that really matter. Given the increasing role of technology in our professional and personal lives and the increased pressure employees find themselves under, the book has never been more relevant. Over 1.5 million copies had been sold worldwide by 2015, and it has inspired a host of training programmes, seminars and related software. This book review and analysis is perfect for: • Project managers, team leaders and executives• Busy employees who find themselves facing a constantly increasing workload• Anyone feeling overwhelmed by their professional and personal responsibilitiesAbout 50MINUTES.COM|BOOK REVIEWThe Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

Book Review: Getting Things Done: The Art of Stress-Free Productivity by David Allen

Understand competitive forces and stay ahead of the competitionThis book is a practical and accessible guide to understanding and implementing Porter's five forces, providing you with the essential information and saving time. In 50 minutes you will be able to:  • Understand the five forces that affect profitability and analyze each force in depth in relation to your company  • Analyze the intensity of the competition within an industry and how this affects your business • Increase or maintain your competitive advantage according to the analysis ABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Porter's Five Forces

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide. Outliers: The Story of Success is an engaging, thought-provoking look at the external factors that can determine an individual's personal success. Through a series of carefully selected anecdotes about highly successful individuals, Malcolm Gladwell sets out to disprove the myth of the self-made man by illustrating the opportunities, advantages and cultural factors that gave these 'outliers' in their fields the extra boost they needed to consolidate their success. Among the book's key concepts are the 10 000 Hour Rule (the hours of practice necessary to become an expert) and the Matthew Effect (the idea that advantages accumulate). Outliers is a key text in the field of 21st-century popular psychology, and has sold over 1.6 million copies worldwide to date. This book review and analysis is perfect for: •Students of psychology •Anyone with an interest in psychology •Anyone who wants to understand the hidden factors that determine success About 50MINUTES.COM|BOOK REVIEW The Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

Book Review: Outliers by Malcolm Gladwell

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide.The Tipping Point is a bestselling book by Malcolm Gladwell and explains how social phenomena come about and what triggers a social epidemic. Using case studies and experiments in social psychology, Gladwell presents the three aspects that he considers essential to create a social phenomenon; rare birds, adherence and context. It is when these three factors align that a situation will reach its 'tipping point'; the phenomenon will grow spontaneously and snowball into a social epidemic. Over 1.7 million copies of The Tipping Point have been sold to date, and Time magazine named Gladwell one of its 100 most influential people in 2005.This book review and analysis is perfect for: • Anyone looking to understand social trends• Anyone with an interest in sociology or psychology• Anyone hoping to become a 'rare bird' and influence othersAbout 50MINUTES.COM|BOOK REVIEWThe Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

Book Review: The Tipping Point by Malcolm Gladwell

Understand the true foundations of human motivationThis book is a practical and accessible guide to understanding and implementing Maslow's Hierarchy of Needs, providing you with the essential information and saving time.In 50 minutes you will be able to: • Understand the five different levels of needs experienced by all humans • Adapt your marketing strategies to satisfy as many of those needs as possible • Turn your target market into loyal customers ABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Maslow's Hierarchy of Needs

Innovate your way to success and push your business to the next level! This book is a practical and accessible guide to understanding and implementing blue ocean strategy, providing you with the essential information and saving time. In 50 minutes you will be able to: • Distinguish between the two different types of markets: 'red oceans' and 'blue oceans' • Use innovation to create your own market, where the opportunities for growth are endless • Attract new customers that weren't accessible until now ABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Blue Ocean Strategy Concept - Overview & Analysis

Keen to learn but short on time? Get to grips with the history of apartheid in next to no time with this concise guide.50Minutes.com provides a clear and engaging analysis of apartheid in South Africa. For over 40 years, South Africa maintained a white supremacist regime which denied black citizens the same rights and opportunities as their white counterparts. The regime, which was established and maintained by a series of laws codifying racial segregation, attracted international condemnation and determined opposition from activists, including Nelson Mandela. Apartheid was finally dismantled in 1991, but had lasting effects on South African politics and society.In just 50 minutes you will:• Learn about the laws implemented during apartheid to enforce racial segregation• Identify the most influential figures and central events of the apartheid period• Analyse the immediate impact and long-term consequences of apartheid, both in South Africa and abroadABOUT 50MINUTES.COM|History & Culture50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

Apartheid

Ready to take your career to the next level? Find out everything you need to know about discovering your Enneagram type with this practical guide. Finding the career path and lifestyle that are right for you is never an easy task, and charting the right course only gets more difficult when you do not have a firm sense of identity to guide you. Discovering your Enneagram type will help you to better understand your own personality, particularly the motivational forces that drive you, which is often the key to figuring out exactly what changes you need to make in order to lead a more fulfilling, balanced life. In 50 minutes you will be able to: •Understand the Enneagram model •Discover your own Enneagram type •Apply your newly-gained knowledge to harness your true potential ABOUT 50MINUTES.COM|COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Calculating Your Enneagram

The fundamental stages behind every productThis book is a practical and accessible guide to understanding and applying the concept of product lifecycle, providing you with the essential information and saving time. In 50 minutes you will be able to:  • Understand the theory of the product lifecycle and the features of each of the four phases: launch, growth, maturity and decline  • Learn how to make the right decisions according to the lifecycle phases of your product and how to react during the decline phase  • Identify how you can use the product lifecycle to tailor your marketing strategies and constantly innovate and improve your product in order to prolong its growth phaseABOUT 50MINUTES.COM|Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

The Competitive Power of the Product Lifecycle

Make smart investment decisions to build a strong portfolioThis book is a practical and accessible guide to understanding and implementing the capital asset pricing model, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the uses of the capital asset pricing model and how you can apply it to your own portfolio • Analyze the components of your current portfolio and its level of efficiency to assess which assets you should retain and which you should remove • Calculate the level of risk involved in new investments so that you make the right decisions and build the most efficient portfolio possible ABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Capital Asset Pricing Model

Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time.In 50 minutes you will be able to: • Launch a new product or test an existing marketing strategy • Understand the 4 Ps of the marketing mix and use them to attract your target market • Analyze case studies of well-known companies to see how the marketing mix operates in real lifeABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

The Marketing Mix

Keen to learn but short on time? Get to grips with the essential points of Darwin's theory of evolution in next to no time with this concise guide.50Minutes.com provides a clear and engaging analysis of Darwin's theory of evolution. After setting sail aboard the Beagle to carry out a scientific expedition, Charles Darwin made some surprising discoveries: using the example of finches on the Galapagos Islands, he concluded that each of the 13 species he found must have evolved from one common ancestor and adapted to best suit their environment. This led to him developing his theory of evolution and identifying natural selection as the cause, both of which are explained in his world-famous On the Origin of Species by Means of Natural Selection.In just 50 minutes you will: • Understand the context in which Darwin published his theory and the source of the many controversies surrounding it • Learn more about Darwin's life and career and how it led him to his astounding discovery • Analyse the progression of Darwin's work, including his travels, discoveries and the final publication of his theory after 20 years of developmentABOUT 50MINUTES.COM|History & Culture50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

Darwin's Theory of Evolution

Attract more customers and boost your sales!This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and saving time.In 50 minutes you will be able to: • Understand the different types of free offers given to customers and how they can be beneficial to a business • Implement the freemium business model into your business to grow your customer base • Offer a premium product with concrete improvements and additional services to increase your premium conversion rateABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Freemium

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