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Economía

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¿Qué tiene Zara para que millones de personas salgan a la calle cada día con sus prendas? ¿Qué ofrece Google para que decenas de miles de personas respondan a un proceso de selección? ¿Por qué unas empresas son deseadas y otras resultan indiferentes para inversores, clientes o empleados? ¿Hay que ser guapo y poderoso para resultar atractivo? Hablamos de un nuevo poder, el de aquellas empresas que hacen valer su atractivo, que han sabido ser interesantes y parecerlo, a través de acciones muy diferentes, pero con un factor en común: el ejercicio de la seducción como estrategia empresarial. Este audiolibro está narrado en castellano. Jesús Vega de la Falla ha sido uno de los principales ejecutivos del Grupo Inditex. Trabajó como director de Recursos Humanos de Banca Mayorista Global y de Latinoamérica. Actualmente imparte conferencias sobre crecimiento empresarial en todo el mundo y es consejero de varias empresas.

La empresa sensual

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