It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide.Rich Dad Poor Dad by Robert Kiyosaki is one of the bestselling books of this generation and is now taught in business schools around the world. What makes it so special? The answer is undoubtedly Kiyosaki's unique writing style; the book not only offers financial advice, but also entertaining anecdotes about his childhood and the lessons he learnt from his real dad (his 'poor dad') and a father figure (his 'rich dad'). Kiyosaki is the founder of the Rich Dad Company, which provides personal finance education through books, films, games and workshops, teaching people the importance of entrepreneurship and escaping the 'rat race'. This book review and analysis is perfect for: • Anyone wanting to understand more about active and passive income • Anyone looking to escape the 'rat race'• Anyone who wants financial advice from a self-made millionaireAbout 50MINUTES.COM|BOOK REVIEWThe Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

Book Review

Book Review: Rich Dad Poor Dad by Robert Kiyosaki

Innovate your way to success and push your business to the next level! This book is a practical and accessible guide to understanding and implementing blue ocean strategy, providing you with the essential information and saving time. In 50 minutes you will be able to: • Distinguish between the two different types of markets: 'red oceans' and 'blue oceans' • Use innovation to create your own market, where the opportunities for growth are endless • Attract new customers that weren't accessible until now ABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Management & Marketing

Blue Ocean Strategy Concept - Overview & Analysis

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide.Timothy Ferriss's influential 2007 book The 4-Hour Workweek aims to revolutionise the way we approach our careers and work-life balance. Based on his own experiences, Ferriss claims that anyone can drastically reduce the amount of time they spend on tedious work tasks, boost their income without working extra hours, and find the time to travel the world now instead of waiting for retirement. The 4-Hour Workweek spent four years on the New York Times Best Seller List, and has been translated into 35 languages and sold over a million copies worldwide.This book review and analysis is perfect for: • Anyone looking to spend less time working and more time living• People who want to have the time and money to travel the world• Anyone who is fed up with their 9-5 routineAbout 50MINUTES.COM|BOOK REVIEWThe Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

Book Review: The 4-Hour Workweek by Timothy Ferriss

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide.Eric Ries' 2011 bestseller The Lean Startup is a valuable guide for startup founders and aspiring entrepreneurs. Ries applies the methods of lean management to the creation and development of startups, with the aim of allowing users to reduce waste, optimise production processes and find out what their customers really want. The principles of his approach will help entrepreneurs to achieve sustainable growth and adapt rapidly to changes in their environment, which is vital given the uncertainty and risk which characterise most startups. The Lean Startup has won legions of devoted followers all over the world, and Ries' innovative approach has been applied to many businesses across a wide range of sectors.This book review and analysis is perfect for: • Startup founders looking to ensure sustained growth• Entrepreneurs and anyone thinking of starting a company• Anyone interested in understanding this innovative approach to entrepreneurshipAbout 50MINUTES.COM|BOOK REVIEWThe Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

Book Review: The Lean Startup by Eric Ries

Understand Michael Porter's value chain in no time! Find out everything you need to know about this valuable business tool with this practical and accessible guide. The Harvard Business School professor Michael E. Porter has dedicated much of his career to studying competitive advantage. One of his best-known concepts is the value chain, which is used to deliver a product or service to the market and has three key objectives: to improve services, to reduce costs and to create value. The model can be applied to virtually any business in any sector, making it a vital tool for companies looking to make the most of their competitive advantage in an increasingly crowded market. In 50 minutes you will be able to: •Identify the nine functions that generate value within a business •Analyse your company's activity to make the most of your competitive advantage •Find areas for improvement and take concrete steps to maximise performance ABOUT 50MINUTES.COM|MANAGEMENT AND MARKETING The Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.

Michael Porter's Value Chain

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide.David Allen's 2001 book Getting Things Done: The Art of Stress-Free Productivity is one of the most influential guides to productivity and time management ever written. It offers a complete, accessible system for prioritising tasks, getting on top of your workload and making time for the things that really matter. Given the increasing role of technology in our professional and personal lives and the increased pressure employees find themselves under, the book has never been more relevant. Over 1.5 million copies had been sold worldwide by 2015, and it has inspired a host of training programmes, seminars and related software. This book review and analysis is perfect for: • Project managers, team leaders and executives• Busy employees who find themselves facing a constantly increasing workload• Anyone feeling overwhelmed by their professional and personal responsibilitiesAbout 50MINUTES.COM|BOOK REVIEWThe Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

Book Review: Getting Things Done: The Art of Stress-Free Productivity by David Allen

Keen to learn but short on time? Get to grips with the life and career of Marie Curie in next to no time with this concise guide. 50Minutes.com provides a clear and engaging analysis of the life and work of Marie Curie, whose pioneering work on radioactivity revolutionised our understanding of the nature of matter and paved the way for innovative new treatments of cancer and various other illnesses. With Nobel Prizes in physics (1903) and chemistry (1911), Curie overcame both sexism in the overwhelmingly male scientific world and xenophobia after moving to France from her native Poland to carve out a place for herself at the forefront of scientific research. Her tenacity, intellectual brilliance and determination to use her discoveries to develop new medical treatments through the Radium Institute make her a role model for individuals of all nationalities, genders and walks of life. In just 50 minutes you will: •	Learn about Curie’s groundbreaking work on radioactivity and its applications •	Gain an understanding of the historical, social and scientific context in which she was working •	Discover her incredible legacy as both a pioneering scientist and a woman in a male-dominated field ABOUT 50MINUTES.COM | History & Culture 50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

History

Marie Curie

Ready to take your career to the next level? Find out everything you need to know about personal branding with this practical guide.Personal branding is a relatively new concept but it can be adopted and applied by almost anybody, in any industry. Whether you are searching for a new job or simply want to build a strong professional network, it is essential that you get your branding right. This guide will take you through all the steps, from choosing the social media that best suits you to avoiding embarrassing moments online. In 50 minutes you will be able to:• Understand the importance of personal branding and the benefits it can bring• Build a strong online presence by building a good reputation for yourself and your service• Avoid making mistakes when developing your brand, such as committing a social media faux-pasABOUT 50MINUTES.COM|COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Coaching

Personal Branding - Market Yourself!

Understand customer relationship management in no time! Find out everything you need to know about this powerful tool with this practical and accessible guide.Customer relationship management is a valuable tool in an increasingly competitive business world. It allows companies to find out who their customers are and what they want, which enables them to tailor their communication and offers to their clients. No matter what your sector of activity, an effective CRM strategy will boost customer satisfaction, increase performance and give you a valuable edge over the competition.In 50 minutes you will be able to:• Understand the wide range of tools and techniques used in customer relationship management• Tailor your communications to your customers' needs and expectations• Evaluate the success of your CRM strategy based on a number of key performance indicatorsABOUT 50MINUTES.COM|MANAGEMENT AND MARKETINGThe Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.

Customer Relationship Management

Understand value stream mapping in no time! Find out everything you need to know about this powerful tool with this practical and accessible guide. In an increasingly competitive business world, identifying the areas where your company is losing time and money can give you a vital edge. Value stream mapping is one of the most popular tools of lean management and is easy to apply to virtually any production process, allowing you to locate and eliminate sources of waste and streamline your operations. In 50 minutes you will be able to: •Understand the main principles behind value stream mapping and lean management •Identify the key icons used in VSM and find out what they mean •Draw up your own map of material and information flows and use it to identify sources of waste ABOUT 50MINUTES.COM|MANAGEMENT AND MARKETING The Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.

Value Stream Mapping

Change is only 50 minutes away! Find out everything you need to know about parenting a gifted child with this straightforward guide.Giftedness is often viewed as a blessing, but in some ways it can also be a burden for gifted children and their parents. Indeed, gifted children face a range of specific problems, from a lack of stimulation and motivation at school to difficulty relating to their peers, who do not understand that they simply think differently. Fortunately, these challenges to not have to hold your child back, as thoughtful, tailored support and guidance will enable them to make the most of their talents, appreciate what makes them different and thrive in all areas of their life.In just 50 minutes you will be able to:• Identify the key indicators that suggest that your child might be gifted• Support your gifted child in their education and encourage them to make the most of their abilities• Learn about the potential social and educational difficulties facing gifted children and take steps to counter themABOUT 50MINUTES.COM|HEALTH AND WELLBEING The Health and Wellbeing series from the 50Minutes collection is perfect for anyone looking to be healthier and happier in their personal life. Our guides cover a range of topics, from social anxiety to getting ready for a new baby, and provide simple, practical advice and suggestions to allow you to reduce stress, strengthen your relationships and increase your wellbeing.

Health & Wellbeing

Parenting a Gifted Child

Ready to take your career to the next level? Find out everything you need to know about successful project management with this practical guide.The ability to manage a project effectively is an essential skill for anybody hoping to progress in their career. However, from tight budgets to a lack of resources, there are many obstacles that can stop you in your tracks. This guide will teach you how to plan for mistakes effectively, organise your team and ensure your project is a success!In 50 minutes you will be able to:• Identify the three key stages of project management, what they entail and how much time you should spend on each• Create a comprehensive plan for the development of your project, taking into account the costs, the people involved and the time needed• Assess the possible risks that may have a negative impact on your project, identify their probability and create a backup planABOUT 50MINUTES.COM|COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Effective Project Management

Ready to take your career to the next level? Find out everything you need to know about successfully taking on a new role with this practical guide.Whether you are entering the workforce for the first time, returning to work after time off, or simply moving into a new role, your first few weeks in a new job are crucial. Being well prepared and taking the time to understand the norms and expectations of your new working environment are essential if you want to shine in your trial period and ensure a bright future at your company.In 50 minutes you will be able to:• Prepare effectively for your new role, no matter what stage of your career you are at• Understand the culture of your new team and how to work effectively with your colleagues• Boost your self-confidence and establish credibility with your coworkers ABOUT 50MINUTES.COM|COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

New Job, New Challenges

Ready to take your career to the next level? Find out everything you need to know about making professional decisions with this practical guide. We are all faced with difficult professional decisions at some point, and how we deal with them can have a major impact on our careers. When the stakes are so high, it can be easy to feel overwhelmed and become paralysed by indecision, but this does not have to hold you back: there are many ways of identifying your priorities and using them to make choices with complete peace of mind. In 50 minutes you will be able to: •	Understand the reasons for your indecision and take steps to overcome it •	Identify the values that are important and meaningful to you and use them to guide your choices •	Develop your intuitive intelligence to make decisions quickly and with confidence ABOUT 50MINUTES.COM | COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Successful Decision-Making

Ready to take your career to the next level? Find out everything you need to know about performance appraisals with this practical guide. Performance appraisals are a fact of professional life, but many employees and managers alike view them with great apprehension. However, with the right preparation and mindset, even the most negative performance review can become a mutually beneficial learning experience. Learn how to get the most out of these dreaded meetings and turn them to your advantage with this helpful guide. In 50 minutes you will be able to: •	Understand what performance appraisals entail and what their purpose is •	Learn about the different types of performance appraisal •	Discover the best ways to prepare for your meeting ABOUT 50MINUTES.COM | COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

How to Make the Most of Your Performance Appraisal

Find out how Amazon conquered the world in just 50 minutes! In less than two decades, Amazon grew from a startup to become the world leader in online shopping, with hundreds of millions of customers around the world. However, the future did not always look so bright for the internet giant: its unconventional business model initially left investors worried, and it had to overcome the burst of the internet bubble that led to the collapse of many other young tech companies. In this concise and accessible guide, you will find out how Jeff Bezos was able to steer Amazon from its humble beginnings in a garage in Seattle to its current position as one of the most influential companies in the world. In 50 minutes you will: •	Learn about Amazon’s history, from 1994 right up to the present day •	Understand its innovative business model and find out why it was so successful •	Identify the opportunities and challenges for online shopping in the future ABOUT 50MINUTES.COM | BUSINESS STORIES The Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.

Business Stories

Amazon and the Rise of E-commerce

Keen to learn but short on time? Find out everything you need to know about the life and work of Vincent van Gogh in just 50 minutes with this straightforward and engaging guide! Vincent van Gogh was a Dutch artist who was active during the late 19th century. The primary subjects of his work were landscapes and the realities of rural life, and his paintings often reflected his own state of mind through the use of vibrant colours and curved lines. Van Gogh was an extremely prolific painter and produced around 900 paintings in his lifetime, most of which were completed in his final two years of life. However, it is believed that he only sold one painting during his lifetime, as his unconventional style did not become popular until after his death. Today, his most famous works include The Starry Night and The Sunflowers, and his work is credited with inspiring several later artistic movements, including Fauvism and Expressionism. In this book, you will learn about: •	The artistic and cultural trends that influenced Van Gogh’s work, including Impressionism, Naturalism and Japonism •	Van Gogh’s most famous works, including masterpieces such as The Starry Night and The Potato Eaters •	The later artistic movements inspired by Van Gogh’s work, such as Fauvism and Expressionism ABOUT 50MINUTES.COM | Art & Literature The Art & Literature series from the 50Minutes collection aims to introduce readers to the figures and movements that have shaped our culture over the centuries. Our guides are written by experts in their field and each feature a full biography, an introduction to the relevant social, political and historical context, and a thorough discussion and analysis of the key works of each artist, writer or movement, making them the ideal starting point for busy readers looking for a quick way to broaden their cultural horizons.

Art & Literature

Vincent van Gogh

Keen to learn but short on time? Get to grips with the life of Martin Luther King, Jr. in next to no time with this concise guide.50Minutes.com provides a clear and engaging analysis of the life and political activism of Martin Luther King, Jr. In the mid-20th century, black Americans continued to experience widespread segregation and discrimination. This gave rise to a dynamic Civil Rights Movement which demanded equal treatment for all Americans. Martin Luther King, Jr. was a key figure in this movement, and the lasting impact of his powerful speeches and peaceful methods means that he remains one of the most widely known and admired political activists in the world.In just 50 minutes you will:• Learn about the various discriminatory measures affecting African-Americans from the Civil War onwards• Discover the role of Martin Luther King, Jr. and his doctrine of non-violence in the Civil Rights Movement• Understand the impact of King's actions and his continuing legacy in America and beyondABOUT 50MINUTES.COM|History & Culture50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

Martin Luther King

Keen to learn but short on time? Get to grips with the history of the Berlin Wall in next to no time with this concise guide. 50Minutes.com provides a clear and engaging analysis of the fall of the Berlin Wall.When the Berlin Wall was built unexpectedly in 1961, it divided the city for 28 years, separating families and friends for almost three decades. The Wall was a symbol of the divisions in Germany and Europe that followed the Second World War as well as a reminder of the stringent Communist regime. The fall of the wall was, therefore, cause for huge celebration: families were reunited, East Berliners were finally free of the strict communist regime and the biggest symbol of the East-West divide had collapsed. In just 50 minutes you will: • Understand why the Berlin Wall was built and what its purpose was • Learn about the events leading up the fall of the Berlin Wall and how a miscommunication caused it to fall a day early • Analyse the impact that the wall had on Berlin, Germany and the whole of Europe and why its collapse was so significant ABOUT 50MINUTES.COM | History & Culture 50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

The Fall of the Berlin Wall

Ready to take your business to the next level? Find out everything you need to know about organising effective workshops with this practical guide. Whether or not you are familiar with workshops, you are probably aware of the fact that they are considered a useful tool in employee and business development. Training your team in new processes, refreshing a certain skillset and establishing business strategies are just a few of the many reasons you might have for wanting to organise a workshop. This guide will tell you all you need to know about planning a successful and productive workshop. In 50 minutes you will be able to: •	Establish your priorities for your workshop and delegate tasks effectively •	Plan efficiently so that you meet your objectives with ease •	Ensure your workshop runs smoothly and that you have not neglected any details ABOUT 50MINUTES.COM | COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Organising Productive Workshops

Keen to learn but short on time? Find out everything you need to know about the life and work of Michelangelo in just 50 minutes with this straightforward and engaging guide! Michelangelo is one of the most influential artists in Western art history, and his works, including his famed sculpture David and the frescoes adorning the ceiling of the Sistine Chapel, are among the most recognisable in the world. As the creator of statues and paintings on a vast, imposing scale, who displayed virtually unrivalled technical mastery and interwove religious and secular subjects in a highly original manner, Michelangelo was a source of inspiration to countless later artists, including the Mannerists and numerous 19th-century French artists. In spite of his exceptional talent, he was frequently dissatisfied with his own work, and a number of projects were left unfinished at his death. In this book, you will learn about: •	The artistic developments that took place in Italy during the Renaissance •	The commissions Michelangelo received from influential patrons, including several popes and the powerful Medici family •	His most celebrated works, including David and The Last Judgment, and their influence on later artists ABOUT 50MINUTES.COM | Art & Literature The Art & Literature series from the 50Minutes collection aims to introduce readers to the figures and movements that have shaped our culture over the centuries. Our guides are written by experts in their field and each feature a full biography, an introduction to the relevant social, political and historical context, and a thorough discussion and analysis of the key works of each artist, writer or movement, making them the ideal starting point for busy readers looking for a quick way to broaden their cultural horizons.

Michelangelo

Ready to take your career to the next level? Find out everything you need to know about dealing with debates and verbal confrontations with this practical guide. Being able to put your point of view across effectively and persuade other people to accept your ideas is a major asset in the workplace, but many people still struggle with it. However, thanks to the simple tips and tricks outlined in this guide, you can respond effectively to arguments in the workplace and emerge victorious from debates on any subject. In 50 minutes you will be able to: •	Identify the different situations of verbal confrontation that may arise at work •	Analyse the professional applications of debating skills and when and where you can use them yourself •	Understand the importance of other factors when giving a response, including tone, gestures and body language ABOUT 50MINUTES.COM | COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

How to Have the Final Say

Keen to learn but short on time? Get to grips with the history of the United Nations in next to no time with this concise guide.50Minutes.com provides a clear and engaging analysis of the history and principal achievements of the United Nations. The UN was founded in 1945 in the aftermath of the bloodiest war the world had ever seen, with its founding members aiming to maintain international peace and security and prevent destruction on such a vast scale from taking place again. Nowadays, the organisation consists of 193 members, meaning that almost every country in the world is represented, and its work spans a number of fields, including peacekeeping, the defence of human rights and sustainable development.In just 50 minutes you will:• Gain an understanding of the structure, aims and functioning of the United Nations• Learn about its main areas of activity and key related bodies• Understand the criticisms that have been levelled at the UN and the challenges facing it in the futureABOUT 50MINUTES.COM|History & Culture50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

The United Nations

Keen to learn but short on time? Get to grips with the history of the European Union in next to no time with this concise guide. 50Minutes.com provides a clear and engaging analysis of the development of the European Union. In the turmoil that prevailed after the Second World War, there was a strong desire in Europe to work towards peace and economic recovery, and the continent’s political elites believed that the best way to do this was by working together. However, the closer international cooperation that followed gave rise to fears that countries would lose their national sovereignty, as can be seen in the shock Brexit vote of 2016 and the rise of Eurosceptic parties across the continent. An appreciation of how the EU came to exist in its current form is vital for understanding its achievements to date, the criticisms that have been levelled at it and what the future holds. In just 50 minutes you will: •	Understand the circumstances that led to a desire for closer European cooperation •	Learn about the steps that resulted in the development of the EU in its current form •	Find out how the EU actually works and what challenges it is currently facing ABOUT 50MINUTES.COM | History & Culture 50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

The Construction of the European Union

Understand inflation in no time! Find out everything you need to know about making informed investment choices with this practical and accessible guide.Inflation is an important consideration for anyone looking to make a smart investment, as it will affect the real value of the money involved and can also have a direct effect on interest rates. However, many investors fail to take it into account, even though the mechanisms of inflation are fairly simple to understand. It is also possible to calculate its potential effects on investments using a variety of mathematical formulae.In 50 minutes you will be able to:• Learn about the mechanics of inflation and related phenomena • Understand how inflation affects the real value of money• Discover which kinds of investments you should make during periods of inflationABOUT 50MINUTES.COM|MANAGEMENT AND MARKETINGThe Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.

Inflation-Conscious Investments

Keen to learn but short on time? Get to grips with the history of apartheid in next to no time with this concise guide.50Minutes.com provides a clear and engaging analysis of apartheid in South Africa. For over 40 years, South Africa maintained a white supremacist regime which denied black citizens the same rights and opportunities as their white counterparts. The regime, which was established and maintained by a series of laws codifying racial segregation, attracted international condemnation and determined opposition from activists, including Nelson Mandela. Apartheid was finally dismantled in 1991, but had lasting effects on South African politics and society.In just 50 minutes you will:• Learn about the laws implemented during apartheid to enforce racial segregation• Identify the most influential figures and central events of the apartheid period• Analyse the immediate impact and long-term consequences of apartheid, both in South Africa and abroadABOUT 50MINUTES.COM|History & Culture50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

Apartheid

Ready to take your business to the next level? Find out everything you need to know about effective sales techniques with this practical guide. It is tempting to think that sales skills are something that you either have or do not have, and it is certainly true that selling does not come naturally to everyone. In reality, by following a small number of golden rules, anyone can win over even the most challenging customers. This concise and straightforward guide will give you the tools you need to hone your powers of persuasion, showcase your product’s strengths, build positive customer relationships and secure repeat business. In 50 minutes you will be able to: •	Adapt your sales pitch based on your customer’s needs and motivations •	Communicate effectively with customers to avoid misunderstandings and persuade them to make a purchase •	Establish a relationship based on trust with your customers and keep them coming back ABOUT 50MINUTES.COM | COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Closing a Sale

Keen to learn but short on time? Get to grips with the events of 9/11 in next to no time with this concise guide.50Minutes.com provides a clear and engaging analysis of 9/11. At 8.46am on the morning of September 11th 2001, the first hijacked plane hit the World Trade Center's North Tower. The hours that followed were filled with more attacks and desperate attempts to save the people trapped in towers as well as those injured at the Pentagon. Almost 3000 people died that day; the 9/11 attacks were the worst terror attacks on US soil in history and changed America forever. It triggered the war in Afghanistan and a ten-year manhunt for Osama bin Laden, but it has also been the subject of much controversy and many conspiracy theories.In just 50 minutes you will:   • Learn about the 9/11 attacks and how Osama bin Laden was finally caught ten years later   • Understand what actually happened on that horrific day and the effect it had on America and the rest of the world   • Analyse how the US responded to the attacks and whether their response was sufficient and appropriateABOUT 50MINUTES.COM | History & Culture50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

9/11

Develop strengths to decrease the weaknesses of your business This book is a practical and accessible guide to understanding and implementing the SWOT analysis, providing you with the essential information and saving time.In 50 minutes you will be able to: • Determine the strengths, weaknesses, opportunities and threats of your business • Distinguish the factors that affect the internal functioning and external environment of your business • Develop a coherent strategy ABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

The SWOT Analysis

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide.Lean In is one of the most talked-about business books in recent years, and has resonated with women around the world. It takes as its starting point the notable paucity of women in corporate and governmental leadership positions, before outlining the reasons for this and laying out a series of recommendations for working women looking to get ahead. The book's ultimate aim is to encourage women to set goals, reach for them wholeheartedly and fulfil their potential despite the obstacles facing them. Sheryl Sandberg is one of the most recognisable and influential figures in modern business thanks to her position as chief operating officer at Facebook. She has also worked at the US Treasury, McKinsey and Company and Google.This book review and analysis is perfect for: • Women looking to advance in their careers• Women looking to increase their self-confidence and leadership skills• Anyone interested in learning more about the obstacles facing working womenAbout 50MINUTES.COM|BOOK REVIEWThe Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

Book Review: Lean in by Sheryl Sandberg

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide. Globalization and Its Discontents by Joseph Stiglitz offers an insider’s view of the role played by the International Monetary Fund and the World Bank in the economic crises of the 1990s. Stiglitz argues that the so-called Washington Consensus, a set of economic principles typically applied to nations facing crisis, were imposed on numerous developing countries with little regard for local conditions. Contrary to the expectations of most policymakers, this approach actually exacerbated crises, meaning that globalization ended up hurting the nations it was supposed to help. In the book, Stiglitz lays out a set of recommendations to harness the immense potential of globalization so that it can benefit everyone, not just a small coterie of financial elites. This book review and analysis is perfect for: •	Students of economics and international development •	Anyone who wants to understand the inner workings of the International Monetary Fund and the World Bank •	Anyone with an interest in the true causes of recent global economic crises About 50MINUTES.COM | BOOK REVIEW The Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

Book Review: Globalization and Its Discontents by Joseph Stiglitz

Why specialisation is the key to success This book is a practical and accessible guide to understanding and implementing the theory of comparative advantage, providing you with essential information and saving time. In 50 minutes you will be able to: • Master the notions of absolute and relative advantage rapidly • Specialise in producing goods or services for which you have the strongest, or least weak productivity compared to others. • Understand which are the strengths underlying the interactions of free trade at work within International trade. ABOUT 50MINUTES.COM|Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

The Theory of Comparative Advantage

The fundamental stages behind every productThis book is a practical and accessible guide to understanding and applying the concept of product lifecycle, providing you with the essential information and saving time. In 50 minutes you will be able to:  • Understand the theory of the product lifecycle and the features of each of the four phases: launch, growth, maturity and decline  • Learn how to make the right decisions according to the lifecycle phases of your product and how to react during the decline phase  • Identify how you can use the product lifecycle to tailor your marketing strategies and constantly innovate and improve your product in order to prolong its growth phaseABOUT 50MINUTES.COM|Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

The Competitive Power of the Product Lifecycle

Ready to take your business to the next level? Find out everything you need to know about conflict resolution in the workplace with this practical guide. Conflict is an inevitable part of human relationships and often arises at work due to differences of opinion, disagreements over tasks or personality clashes. However, conflict does not have to be destructive: acting quickly will enable you to resolve the situation amicably, and disagreement can even lead to new ideas and innovation if it is channelled well. In 50 minutes you will be able to: •	Develop your assertiveness and make sure that your needs are respected •	Defuse tensions between colleagues before the situation deteriorates •	Channel conflict constructively to generate new ideas and solutions to problems ABOUT 50MINUTES.COM | COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Managing Conflicts at Work

Keen to learn but short on time? Get to grips with the career of the Beatles in next to no time with this concise guide. 50Minutes.com provides a clear and engaging analysis of the life, times and music of the iconic British group the Beatles. The band shot to fame in the early 1960s with timeless singles including “Love Me Do” and “Please Please Me”, and the enthusiasm that they inspired was so great that the British press dubbed it “Beatlemania”. Several of their albums, such as Abbey Road and the pioneering concept album Sgt. Pepper’s Lonely Hearts Club Band, are considered to be among the greatest rock albums ever produced, and their music has inspired generations of musicians. Although the group split up for good in 1970, leaving their millions of devoted fans devastated, their popularity shows no signs of fading, and they have sold an astonishing two billion albums to date. In just 50 minutes you will: •	Learn about the early days of the Beatles’ musical career in Liverpool and Hamburg •	Gain an insight into the Beatles’ phenomenally successful albums and the “Beatlemania” that they inspired •	Understand the group’s legacy and enduring influence on popular music ABOUT 50MINUTES.COM | History & Culture 50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

The Beatles

Ready to take your career to the next level? Find out everything you need to know about avoiding manipulation at work with this practical guide. All of us have either been manipulated or manipulated others at some point, and manipulation is a frequent component of interpersonal relationships. However, when taken to extremes in a professional context, its consequences can be serious: reduced professional effectiveness, damaged working relationships and even mental health problems. Fortunately, the situation is far from hopeless, and the tips in this guide will enable you to become more assertive and stop simply agreeing to whatever is asked of you. In 50 minutes you will be able to: •	Work out whether you are being manipulated by a colleague, manager or subordinate •	Start standing up for yourself and saying no to unwanted requests •	Take control of your relationships with manipulative individuals and escape their hold over you ABOUT 50MINUTES.COM | COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Overcoming Manipulation at Work

Keen to learn but short on time? Get to grips with the life and career of Coco Chanel in next to no time with this concise guide.50Minutes.com provides a clear and engaging analysis of the work of the iconic French fashion designer Coco Chanel. Chanel entered the fashion world at a time when most designers were men and womenswear was impractical and restrictive, but before long women across France were clamouring to get their hands on her comfortable yet elegant designs, which made use of looser cuts, removing the need for corsets, and new fabrics such as jersey. She also branched out into jewellery design, cosmetics and perfume, allowing her to fund her haute couture collections and paving the way for the business model of modern fashion brands. As an independent woman, innovative designer and brilliant entrepreneur, Coco Chanel changed the world of fashion forever.In just 50 minutes you will:• Find out about the young Gabrielle Chanel's tireless efforts to work her way out of the poverty she was born into• Discover her greatest successes as a designer and the head of her own fashion empire, including her many stores and the launch of her Chanel No. 5 perfume• Learn about her darker moments, namely her collaboration with the Nazis, and her return to fashion later in lifeABOUT 50MINUTES.COM|History & Culture50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

Coco Chanel

Ready to take your career to the next level? Find out everything you need to know about writing a perfect cover letter with this practical guide.For many people, applying for a job can be a long and daunting process. However, people often forget or disregard the importance of a good cover letter, even though it is generally the second thing a recruiter will read. Not to worry – this guide will show you what employers are looking for so you can write the perfect cover letter!In 50 minutes you will be able to:• Avoid common pitfalls when writing cover letters• Identify the most effective ways to capture the employer's attention• Understand the differences between an emailed cover letter and one sent by post ABOUT 50MINUTES.COM|COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

How to Write a Successful Cover Letter

Influence customer perceptions and make your advertising more memorable! This book is a practical and accessible guide to understanding and implementing Gestalt psychology, providing you with the essential information and saving time.In 50 minutes you will be able to: • Understand the basic principles of Gestalt psychology and what they reveal about the functioning of the human brain • Learn how you can use this theory as a psychology-based tool in marketing and management practices • Identify each of the Gestalt laws and recognize how you can apply them to target customers more effectively, change their perceptions of products and influence their buying behavior ABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Gestalt Psychology for Marketing and Leadership

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide. Freakonomics: A Rogue Economist Explores the Hidden Side of Everything is an engaging, thought-provoking look at the behaviour and phenomena we see around us every day. Its authors seek to apply the analytical tools of economics to a host of curiosities to answer questions as diverse as whether your estate agent might be lying to you and when it is in schoolteachers’ best interests to cheat. Their explanations often run counter to conventional wisdom and the explanations provided by academics and politicians, who all too often fail to distinguish between correlation and causation and miss the deeper, hidden causes behind events. Freakonomics is a worldwide publishing phenomenon, with translations into some 35 languages and over four million copies sold worldwide to date. This book review and analysis is perfect for: •	Students of economics •	Anyone with an interest in microeconomics and economic theory •	Anyone who wants to understand the hidden factors that shape our lives and decisions About 50MINUTES.COM | BOOK REVIEW The Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

Book Review: Freakonomics by Steven D. Levitt and Stephen J. Dubner

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide. Capitalism and Freedom outlines the Nobel Prize-winning economist Milton Friedman’s views on the relationship between economics and politics. Specifically, he believes that economic freedom is necessary both in and of itself, and because it is inextricably linked to political freedom. He applies this insight to a host of contemporary problems to argue that the situation could be improved by what he refers to as “competitive capitalism”. Capitalism and Freedom has sold hundreds of thousands of copies since it was first published in 1962, and was described by The Times Literary Supplement as “one of the most influential books published since the war”. Friedman himself was one of the most influential economists of the 20th century, and his ideas have been adopted by governments around the world. This book review and analysis is perfect for: •	Students of economics and politics •	Anyone with an interest in the history of economic thought •	Anyone looking to understand the role of the government in the economy About 50MINUTES.COM | BOOK REVIEW The Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

Book Review: Capitalism and Freedom by Milton Friedman

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide. Development as Freedom by Amartya Sen advocates a new outlook on development: whereas orthodox development thinking has a one-sided focus on economic development as the goal of the process of development, Sen’s development as freedom framework sees the expansion of human freedom as both the goal and primary means of human development. He notes the “unfreedoms” that deprive millions of citizens around the world of the right to live the life they would choose, and suggests that economic indicators alone are insufficient as a measure of development. Sen is a major figure in the fields of development economics and welfare economics, and was awarded the Nobel Prize in Economic Sciences in 1998. This book review and analysis is perfect for: •	Students of economics and international development •	Students of philosophy and politics •	Anyone who wants to understand the relationship between development and freedom About 50MINUTES.COM | BOOK REVIEW The Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

Book Review: Development as Freedom by Amartya Sen

Keen to learn but short on time? Get to grips with the life of Henry Ford in next to no time with this concise guide.50Minutes.com provides a clear and engaging analysis of the life and career of Henry Ford. Prior to the early 20th century, a car was a luxury that only a privileged few could afford, but this all changed thanks to Ford. His moving assembly line drastically reduced the cost of vehicles such as the Ford Model T, and he raised wages so that workers could buy the cars they built. His innovations changed the face of industry, and paved the way for mass production and consumption.In just 50 minutes you will:• Learn about Ford's early life and career before founding the Ford Motor Company• Understand the success of his production line and the Ford Model T• Discover the impact of his innovations on American industry and societyABOUT 50MINUTES.COM|History & Culture50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

Henry Ford

Ready to take your career to the next level? Find out everything you need to know about the Myers-Briggs Type Indicator with this practical guide.The Myers-Briggs Type Indicator is an internationally renowned way of analysing a person's personality type and thus learning more about how they react and think. With this comprehensive guide, you will be able to use your own profile in order to select a career that is best suited to you and understand how knowing other people's personality types can benefit you!In 50 minutes you will be able to:• Learn more about the Myers-Briggs Type Indicator, its history and what exactly it does• Use your test results to your advantage both personally and professionally• Get an idea of the career that best suits you based on your personality type ABOUT 50MINUTES.COM|COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Using the Myers-Briggs Type Indicator

Boost competence and efficiency in your company This book is a practical and accessible guide to understanding the Peter Principle, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the theory behind the Peter Principle and how it can affect the performance of your company • Identify the different levels of competence among your workers and learn how to recognize signs of incompetence • Recognize the structure of promotions in your company and avoid inefficiency ABOUT 50MINUTES.COM|Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

The Peter Principle

Keen to learn but short on time? Get to grips with the operations of the Ku Klux Klan in next to no time with this concise guide. 50Minutes.com provides a clear and engaging analysis of the Ku Klux Klan’s activity over the past 150 years. This notorious organisation was founded in 1865 in the wake of the American Civil War, but although its stated aim was to protect the war-torn Southern states, it soon became a vehicle for brutal violence committed against the country’s black population and was disbanded as a result. However, it was revived by William J. Simmons in the early 20th century, and the second incarnation of the organisation proved more popular, more prejudiced and more bloodthirsty than ever before. Although its power waned in the following decades, and only isolated, depleted local cells can still be found today, the KKK remains a byword for prejudice, extremism and white supremacy worldwide. In just 50 minutes you will: •	Learn about the circumstances that led to the KKK being founded in the wake of the American Civil War •	Find out about the various attempts to revive the organisation since it was first disbanded •	Understand the roles played by several key members of the KKK throughout the organisation’s history ABOUT 50MINUTES.COM | History & Culture 50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

The Ku Klux Klan

It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide.Thinking, Fast and Slow, by the Nobel Prize-winning economist Daniel Kahneman, explores the fallacies that can impair human decision-making and the biases that may lead us to act in an irrational way. Kahneman posits that the human mind is governed by two systems of thought, which we lean on in different circumstances, and that our perception can be shaped by a host of outside influences. Thinking, Fast and Slow is an acclaimed international bestseller, with over one and a half million copies sold to date and glowing reviews from outlets including The Economist, The New York Times and The Wall Street Journal. Along with Amos Tversky, Kahneman has carried out pioneering work on human decision-making, and his collaboration with the Nobel Prize-winning economist Richard Thaler has played a key role in the development of the burgeoning field of behavioural economics.This book review and analysis is perfect for: • Students of psychology• Anyone who wants to understand how we really make decisions• Anyone with an interest in the principles behind human thought processesAbout 50MINUTES.COM|BOOK REVIEWThe Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

Book Review: Thinking, Fast and Slow by Daniel Kahneman

Ready to take your career to the next level? Find out everything you need to know about optimising your LinkedIn profile with this practical guide.With over 530 million users worldwide, the professional social network LinkedIn is becoming increasingly indispensable for employees, employers and recruiters across all sectors. However, in such a crowded field, simply creating a profile is not enough: to get the most out of this valuable tool, you need to think carefully about your professional objectives, work on strengthening and maintaining your profile, and take steps to cultivate a high-quality network of fellow professionals.In 50 minutes you will be able to:• Use LinkedIn to showcase your skills, experience and accomplishments• Connect with the people who can take your career to the next level• Tailor your profile to your professional objectivesABOUT 50MINUTES.COM|COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Strengthen Your LinkedIn Profile

A review and analysis of ​ Jordan Peterson’s best seller 12 Rules for Life. Jordan Peterson’s 2018 international bestseller 12 Rules for Life is one of the most talked-about nonfiction books of recent years. It takes as its starting point Peterson’s belief that, by rejecting tradition and mythology, modern Western society is missing out on much wisdom that could give meaning to life. His book is an antithesis to the emptiness of much contemporary thought, with a series of 12 concrete, clearly articulated principles that have the power to increase our sense of responsibility for our own lives and enable us to find a sense of purpose in an increasingly chaotic world. With millions of copies sold to date and translations into numerous languages, the book’s message has resonated with readers around the world and cemented Peterson’s position as one of the West’s leading public intellectuals. This book review and analysis is perfect for: •Students of psychology •Anyone looking for a sense of meaning in an often-chaotic world •Anyone looking to understand the myths that shape our existence It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide. About 50MINUTES.COM | BOOK REVIEW The Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts.

12 Rules for Life : an antidate to chaos

Ready to take your career to the next level? Find out everything you need to know about working with difficult personalities with this practical guide. We will all encounter difficult personalities at some point in our careers. Particularly challenging colleagues can sap our motivation, undermine our effectiveness and leave us feeling angry and frustrated. However, you do not have to simply put up with this: there are a range of straightforward steps you can take to ward off conflict and improve your relationships with the people around you. In 50 minutes you will be able to: •	Find out what causes conflicts in your relationships at work •	Understand the key characteristics of a range of difficult personalities •	Implement strategies to deal with unreasonable behaviour in the workplace ABOUT 50MINUTES.COM | COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

Coaching pro

Working with Difficult Personalities

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