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Política y Guerra

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Metodologías

Candidatos, medios y electores en una nueva era

Este libro concibe la comunicación política como una dimensión estratégica por sí misma, aspecto central en el marco de la planificación de campañas electorales. Estrategia y mensaje son los dos elementos fundamentales de una campaña exitosa: el mensaje define la estrategia y, a la vez, la estrategia es el mensaje.

Manual de comunicación política y estrategias de campaña

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Manual de comunicación política y estrategias de campaña

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