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Wie Sie mit den richtigen Denkmustern erfolgreich verkaufen

Warum scheitern so viele Unternehmen kurz nach der Gründung? Weshalb tun sich so viele Selbstständige so schwer damit, ihre Geschäftsidee verständlich als attraktives Angebot zu kommunizieren? Wieso agieren so viele größere Unternehmen so bürokratisch, umständlich und kundenfern? Autor Thilo Baum macht dafür zahlreiche Gründe aus: schiefe Weltbilder, Denken in der Box, falsch verstandene Begriffe von Qualifikation und Kompetenz. In diesem Buch finden Sie heraus, wie Sie sich von weit verbreiteten fatalen Denkmustern lösen, die Kundenperspektive einnehmen und unabhängig von Business-Konventionen Ihre Geschäftsidee auf die Straße bringen. Ein exzellenter Ratgeber – für Gründerinnen und Gründer, aber auch für alle Unternehmer und Manager.

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