A sharp and illuminating history of one of capitalism’s longest running tensions—the conflicts of interest among public company directors, managers, and shareholders—told through entertaining case studies and original letters from some of our most legendary and controversial investors and activists. Recent disputes between shareholders and major corporations, including Apple and DuPont, have made headlines. But the struggle between management and those who own stock has been going on for nearly a century. Mixing never-before-published and rare, original letters from Wall Street icons—including Benjamin Graham, Warren Buffett, Ross Perot, Carl Icahn, and Daniel Loeb—with masterful scholarship and professional insight, Dear Chairman traces the rise in shareholder activism from the 1920s to today, and provides an invaluable and unprecedented perspective on what it means to be a public company, including how they work and who is really in control. Jeff Gramm analyzes different eras and pivotal boardroom battles from the last century to understand the factors that have caused shareholders and management to collide. Throughout, he uses the letters to show how investors interact with directors and managers, how they think about their target companies, and how they plan to profit. Each is a fascinating example of capitalism at work told through the voices of its most colorful, influential participants. A hedge fund manager and an adjunct professor at Columbia Business School, Gramm has spent as much time evaluating CEOs and directors as he has trying to understand and value businesses. He has seen public companies that are poorly run, and some that willfully disenfranchise their shareholders. While he pays tribute to the ingenuity of public company investors, Gramm also exposes examples of shareholder activism at its very worst, when hedge funds engineer stealthy land-grabs at the expense of a company’s long term prospects. Ultimately, he provides a thorough, much-needed understanding of the public company/shareholder relationship for investors, managers, and everyone concerned with the future of capitalism.

Dear Chairman

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

The 22 Immutable Laws of Branding

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

The 22 Immutable Laws of Marketing

*Finalist for the Pulitzer Prize and the National Book Critics Circle Award* *A New York Times Notable Book* *Winner of the Texas Book Award and the Oklahoma Book Award* This New York Times bestseller and stunning historical account of the forty-year battle between Comanche Indians and white settlers for control of the American West “is nothing short of a revelation…will leave dust and blood on your jeans” (The New York Times Book Review). Empire of the Summer Moon spans two astonishing stories. The first traces the rise and fall of the Comanches, the most powerful Indian tribe in American history. The second entails one of the most remarkable narratives ever to come out of the Old West: the epic saga of the pioneer woman Cynthia Ann Parker and her mixed-blood son Quanah, who became the last and greatest chief of the Comanches. Although readers may be more familiar with the tribal names Apache and Sioux, it was in fact the legendary fighting ability of the Comanches that determined when the American West opened up. Comanche boys became adept bareback riders by age six; full Comanche braves were considered the best horsemen who ever rode. They were so masterful at war and so skillful with their arrows and lances that they stopped the northern drive of colonial Spain from Mexico and halted the French expansion westward from Louisiana. White settlers arriving in Texas from the eastern United States were surprised to find the frontier being rolled backward by Comanches incensed by the invasion of their tribal lands. The war with the Comanches lasted four decades, in effect holding up the development of the new American nation. Gwynne’s exhilarating account delivers a sweeping narrative that encompasses Spanish colonialism, the Civil War, the destruction of the buffalo herds, and the arrival of the railroads, and the amazing story of Cynthia Ann Parker and her son Quanah—a historical feast for anyone interested in how the United States came into being. Hailed by critics, S. C. Gwynne’s account of these events is meticulously researched, intellectually provocative, and, above all, thrillingly told. Empire of the Summer Moon announces him as a major new writer of American history.

Empire of the Summer Moon

When called to do battle many light years from home, the 1st Marine Interstellar Expeditionary Unit rose to the challenge -- and now thousands of enslaved humans have been freed from the alien yoke. But Earth is twenty-one years older than the home planet they originally left, and the Marines need time to retrain and readjust -- time they do not have, due to the bizzare disappearance of a detachment of their brothers- and sisters-in-arms. It is a mystery, but there is a starting point: an ancient wormhole threading through the Sirius system. Whatever waits on the other side must be confronted, with stealth, with force, and without fear -- be it an ancient enemy or a devastating new threat. The Marines are heading into the perilous unknown . . . and what transpires there could reshape the universe for millennia to come.

The Legacy Trilogy

Battlespace

In the future, earth's warriors have conquered the heavens. But on a distant world, Humanity is in chains ... Many millennia ago, the human race was enslaved by the An -- a fearsome alien people whose cruel empire once spanned the galaxies, until they were defeated and consigned to oblivion. But a research mission to the planet Ishtar has made a terrifying -- and fatal -- discovery: the Ahanu, ancestors of the former masters, live on, far from the reach of Earth -- born weapons and technology ... and tens of thousands of captive human souls still bow to their iron will. Now Earth's Interstellar Marine Expeditionary Unit must undertake a rescue operation as improbable as it is essential to humankind's future, embarking on a ten-year voyage to a hostile world to face an entrenched enemy driven by dreams of past glory and intent once more on domination. For those who, for countless generations, have known nothing but toil and subjugation must be granted, at all costs, the precious gift entitled to all of their star-traveling kind: freedom!

Star Corps

Blending fast-paced military science fiction and space opera, the first volume in a dynamic trilogy from the New York Times bestselling author of The Praxis, set in the universe of his popular and critically acclaimed Dread Empire’s Fall series—a tale of blood, courage, adventure and battle in which the fate of an empire rests in the hands of a cadre of desperate exiles. It’s been seven years since the end of the Naxid War. Sidelined for their unorthodox tactics by a rigid, tradition-bound military establishment, Captain Gareth Martinez and Captain the Lady Sula are stewing in exile, frustrated and impatient to exercise the effective and lethal skills they were born to use in fighting the enemy. Yet after the ramshackle empire left by the Shaa conquerors is shaken by a series of hammer blows that threaten the foundations of the commonwealth, the result is a war that no one planned, no one expected, and no one knows how to end. Now, Martinez, Sula, and their confederate Nikki Severin must escape the clutches of their enemies, rally the disorganized elements of the fleet, and somehow restore the fragile peace—or face annihilation at the hands of a vastly superior force.

A Novel of the Praxis

The Accidental War

With his Heritage, Legacy, and Inheritance trilogies, New York Times bestselling author Ian Douglas established himself as one of the true masters of military sf—sharing center stage with such authors as Rick Shelley, John Ringo, David Sherman, and Dan Cragg in a wildly popular sub-genre of science fiction that includes such enduring classics as The Forever War by Joe Haldeman and Robert Heinlein’s Starship Troopers. Now, with Bloodstar, Douglas kicks off his new series, Star Corpsman, with a bang, focusing on the elite units of recon Marines and S/R Corpsmen who infiltrate alien worlds ahead of major planetary invasions to gather intelligence on both the local environment and on the psychology and biology of the enemy. In Bloodstar  Ian Douglas carries readers once more across the vast galaxy, light-years from Earth, and into the fire and terror of future war. 

Star Corpsman

Bloodstar

New York Times bestselling author Ian Douglas's virtuosic Star Corpsman series proves one thing: The Marines are still the toughest sons of guns in the galaxy.As Bravo Company defuses a hostage crisis on an orbiting mining station, Navy Corpsman Elliot ""Doc"" Carlyle not only saves the lives of a wounded Marine and two extraterrestrial friendlies—he averts a terrorist strike intended to kill billions. His reward? Deployment on a recon mission into the darkest depths known to man. Abyss Deep is a foreboding ocean planet torn by extremes: boiling storm world on one side, unbroken glacier on the other. Humans established a research colony there to study the planet's giant sea serpents—but the colony has gone ominously silent. When Carlyle's team arrives, they discover a vessel belonging to a warlike alien species hovering above the atmosphere. But below the ice lurks a mystery so chilling it will make even Elliot Carlyle's blood run cold.

Abyss Deep

While serving with the Peace Corps in Swaziland, Thomas Cowan encountered the work of Rudolf Steiner and Weston A. Price - two men whose ideas would fascinate and challenge him for decades to come. Both drawn to the art of healing and repelled by the way medicine was-and continues to be-practiced in the United States, Cowan returned from Swaziland, went to medical school, and established a practice. He remained intrigued by the work of Price and Steiner and, in particular, with Steiner's provocative claim that the heart is not a pump. Dr. Cowan believes that Steiner was correct that the heart is not a pump, and our understanding of heart disease is completely wrong. And this gross misunderstanding is the reason heart disease remains the most common cause of death worldwide.

Human Heart, Cosmic Heart

A simple, engaging, and eminently practical guide to overcoming your weaknesses— your "Buts"—to achieve the career and personal relationships you want Imagine a workplace where all the employees are aware of the things they do—or fail to do—that prevent them from being more productive and valuable. Imagine a company where everyone speaks openly and honestly about his or her weaknesses and is committed to strengthening and overcoming them. Imagine an environment where colleagues help one another become more efficient and less disruptive by speaking the truth about what detracts from the team's efforts and objectives. Imagine a place where the firm's most talented employees know exactly what they need to do to attain a leadership position. This is no fantasy workplace: it can be your business if you listen to Joe Azelby and Bob Azelby, brothers and successful executives in their own right. Kiss Your BUT Good-Bye will help all professionals find their individual BUT—whether it's a lack of skills, a distracting behavior, or a personality quirk that interferes with achieving success. Using road-tested techniques, Kiss Your BUT Good-Bye helps you examine your BUT, understand it, manage it, cover it, and most important, shrink it. It also enables managers to help their employees discover personal weaknesses and to learn how to deliver the direct, honest feedback every worker needs and deserves. Finding your BUT can be tough medicine, but the Azelbys deliver it with a tasty spoonful of sugar. Get ready for success . . . get ready to Kiss Your BUT Good-Bye.

Kiss Your BUT Good-Bye

The extraordinary World War II story of shipwreck and survival that paved John F. Kennedy's path to power – hailed as a “breathtaking account” by James Patterson, “masterfully written” by historian Douglas Brinkley, and “the finest book” ever written on the subject by Lt. Commander William Liebenow, the man who rescued JFK and the PT 109 crew in August 1943. In the early morning darkness of August 2, 1943, during a chaotic nighttime skirmish amid the Solomon Islands, the Japanese destroyer Amagiri barreled through thick fog and struck the U.S. Navy's motor torpedo boat PT 109, splitting the craft nearly in half and killing two American sailors instantly. The sea erupted in flames as the 109's skipper, John F. Kennedy, and the ten surviving crewmen under his command desperately clung to the sinking wreckage; 1,200 feet of ink-black, shark-infested water loomed beneath. ""All hands lost,"" came the reports back to the Americans' base: no rescue was coming for the men of PT 109. Their desperate ordeal was just beginning—so too was one of the most remarkable tales of World War II, one whose astonishing afterlife would culminate two decades later in the White House. Drawing on original interviews with the last living links to the events, previously untapped Japanese wartime archives, and a wealth of archival documents from the Kennedy Library, including a lost first-hand account by JFK himself, bestselling author William Doyle has crafted a thrilling and definitive account of the sinking of PT 109 and its shipwrecked crew's heroics. Equally fascinating is the story's second act, in which Doyle explores in new detail how this extraordinary episode shaped Kennedy's character and fate, proving instrumental to achieving his presidential ambitions: ""Without PT 109, there never would have been a President John F. Kennedy,"" declared JFK aide David Powers. Featuring castaways on a deserted island, a spy network of Solomon Island natives, an Australian coast watcher hidden on the side of a volcano, an S.O.S. note carved into a coconut, and a daring rescue attempt led by Kennedy's fellow American PT boats, PT 109 is an unforgettable American epic of war and destiny.

PT 109

With the planet's fighting men and women deployed across the galaxy—battling in the noble cause of enslaved humanity—the insidious Xul have reached across space to devastate the unsuspecting Earth with asteroid fire. Without warning, a once majestic world is reduced to near-rubble—and the very future of humankind is in dire jeopardy. Interplanetary leaders are on the brink of abandoning Earth and its colonies to an overwhelming enemy. But Brigadier General Garroway of the Marine Interstellar Expeditionary Unit is unwilling to concede defeat—not as long as there's a single marine willing to give his or her life in defense of their embattled homeworld. The ultimate battle is about to be waged—with breathtaking new attack technology, an ancient code of courage, and the help of an ally race that once inhabited the Earth—in a war that will alter the universe forever . . .

Star Marines

History celebrates George Washington as the leader of the American Revolution and the father of his country. But what has gone previously unexamined is Washington’s life as a twenty-two-year-old lieutenant colonel; he led four hundred American militiamen against a bigger, more experienced French army and paid a high price. Not only did Washington lose over a third of his men, but the Battle of Great Meadows was also the spark that ignited the French and Indian War. Yet in the midst of this bitter battle, Washington forged the intellectual, visceral, and spiritual aspects that enabled him to achieve all that he did in the years that followed. In this never-before-told account, historian Alan Axelrod examines the geopolitical, financial, and intensely personal issues that shaped the leader Washington would become.

Blooding at Great Meadows

What political panics—from the Salem witch trials to the Tea Party—can tell us about our modern society In American Panic, New York Times bestselling author Mark Stein traces the history and consequences of American political panics through the years. Virtually every American, on one level or another, falls victim to the hype, intensity, and propaganda that accompany political panic, regardless of their own personal affiliations. By highlighting the similarities between American political panics from the Salem witch trials to present-day vehemence over issues such as Latino immigration, gay marriage, and the construction of mosques, Stein closely examines just what it is that causes us as a nation to overreact in the face of widespread and potentially profound change. This book also devotes chapters to African Americans, Native Americans, Catholics, Mormons, Jews, Chinese and Japanese peoples, communists, capitalists, women, and a highly turbulent but largely forgotten panic over freemasons. Striking similarities in these diverse episodes are revealed in primary documents Stein has unearthed, in which statements from the past could easily be mistaken for statements today. As these similarities come to light, Stein reveals why some people become panicked over particular issues when others do not.

American Panic

Paul Johnson’s History of the American People has been this always stimulating author’s most widely read book to date. Now Johnson gives us his concise portrait of the great founding American, George Washington, in a brilliant, sharply etched portrait that is full of surprising insights. Washington is seen as one of the most important authors of the Constitution, in addition to his pivotal leadership of the Revolutionary War and a magisterial executive in the formative years of the new United States. Washington was an 18th century man, a voice of moderation who radiated an authority for which all who met him had profound respect. He was a moderate man of few words, but when he spoke, he was worth hearing.

Eminent Lives

George Washington

A year's worth of management wisdom, all in one place. We've examined the ideas, insights, and best practices from the past year of Harvard Business Review to bring you the latest, most significant thinking driving business today. With authors from Marcus Buckingham to Herminia Ibarra and company examples from Google to Deloitte, this volume brings the most current and important management conversations to your fingertips. This book will inspire you to: tap into the new technologies that are changing the way businesses compete; fuel performance by redesigning your organization's practices around feedback; learn techniques to move beyond intuition for better decision making; understand; why your strategy execution isn't working—and how to fix it; lead with authenticity by moving beyond your comfort zone; and transform your physical office space to promote creativity and productivity.

HBR's 10 Must Reads

HBR's 10 Must Reads 2016

In the tradition of Bury My Heart at Wounded Knee, a stunningly vivid historical account of the forty-year battle between Comanche Indians and white settlers for control of the American West, centering on Quanah, the greatest Comanche chief of them all. Empire of the Summer Moon spans two astonishing stories. The first traces the rise and fall of the Comanches, the most powerful Indian tribe in American history. The second is the epic saga of the pioneer woman Cynthia Ann Parker and her mixed-blood son Quanah, who became the last and greatest chief of the Comanches. Although readers may be more familiar with the tribal names Apache and Sioux, it was in fact the legendary fighting ability of the Comanches that determined just how and when the American West opened up. Comanche boys became adept bareback riders by age six; full Comanche braves were considered the best horsemen who ever rode. They were so masterful at war and so skillful with their arrows and lances that they stopped the northern drive of colonial Spain from Mexico and halted the French expansion westward from Louisiana. White settlers arriving in Texas from the eastern United States were surprised to find the frontier being rolled backward by Comanches incensed by the invasion of their tribal lands. Against this backdrop Gwynne presents the compelling drama of Cynthia Ann Parker, a nine-year-old girl who was kidnapped by Comanches in 1836. She grew to love her captors and became infamous as the "White Squaw" who refused to return until her tragic capture by Texas Rangers in 1860. More famous still was her son Quanah, a warrior who was never defeated and whose guerrilla wars in the Texas Panhandle made him a legend. S. C. Gwynne's account of these events is meticulously researched, intellectually provocative, and, above all, thrillingly told.

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