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Ein Schnellkurs für Nicht-Betriebswirte

Betriebswirtschaftliches Basiswissen in Form eines leicht verständlichen Schnellkurses: In drei Stunden erfahren Sie hier mehr über die wichtigsten Bereiche der BWL als in so manchem Seminar.      Rentabilität und Liquidität,     Unterschied zwischen GbR und GmbH,     Aufbau einer Bilanz, verschiedene Kalkulationsverfahren,     Break-Even-Analyse,     die Geheimnisse der Zeugnissprache oder die Bedeutung des AIDA-Ansatzes.   Nach der Lektüre dieses Ratgebers bilden die betriebswirtschaftlichen Grundlagen einen festen Bestandteil Ihres Wissens!

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