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”BOKEN GER HANDFASTA RÅD och berättar rakt upp och ner om hur det är att vara e-handlare. Jag är imponerad över hur Mats har lyckats fånga så många sanningar och viktiga perspektiv. Boken är till för dig som är entreprenör, ledare eller en människa som vill förändra och följa sina drömmars mål. Jag blir varm och glad när jag läser den.” Jenny Johansson, Head of marketing och grundare av utbildningen Konceptutvecklare e-handel på Högskolecentrum Bohuslän – ”ÄNTLIGEN en svensk bok om e-handel som inte fokuserar på teknik. Den kan jag rekommendera för både de som funderar på att starta e-handel och för de som kanske kört fast” Arne Andersson, E-handelsspecialist PostNord (Posten) - I den här boken tar Mats Ingelborn upp en del av de erfarenheter och överraskningar han fått i och med att han 2003 lanserade en e-handel inom mode och underkläder: Calzessa.com.

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