SUNDAY TIMES BESTSELLER ‘If you want to write a novel or a script, read this book’ Sunday Times ‘The best book on the craft of storytelling I’ve ever read’ Matt Haig ‘Rarely has a book engrossed me more, and forced me to question everything I’ve ever read, seen or written. A masterpiece’ Adam Rutherford Why stories make us human and how to tell them better. There have been many attempts to understand what makes a good story – but few have used a scientific approach. In this incisive, thought-provoking book, award-winning writer Will Storr demonstrates how master storytellers manipulate and compel us. Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories – and make sense of our chaotic modern world. INCLUDES NEW MATERIAL.

The Science of Storytelling

‘Will Storr is one of our best journalists of ideas … The Status Game might be his best yet’ James Marriott, Books of the Year, The Times What drives our political and moral beliefs? What makes us like some things and dislike others? What shapes how we behave, and misbehave, in groups? What makes you, you? For centuries, philosophers and scholars have described human behaviour in terms of sex, power and money. In The Status Game, bestselling author Will Storr radically turns this thinking on its head by arguing that it is our irrepressible craving for status that ultimately defines who we are. From the era of the hunter-gatherer to today, when we exist as workers in the globalised economy and citizens of online worlds, the need for status has always been wired into us. A wealth of research shows that how much of it we possess dramatically affects not only our happiness and wellbeing but also our physical health – and without sufficient status, we become more ill, and live shorter lives. It’s an unconscious obsession that drives the best and worst of us: our innovation, arts and civilisation as well as our murders, wars and genocides. But why is status such an all-consuming prize? What happens if it’s taken away from us? And how can our unquenchable thirst for it explain cults, moral panics, conspiracy theories, the rise of social media and the ‘culture wars’ of today? On a breathtaking journey through time and culture, The Status Game offers a sweeping rethink of human psychology that will change how you see others – and how you see yourself.

The Status Game

We live in the age of the individual. We are supposed to be slim, prosperous, happy, extroverted and popular. This is our culture’s image of the perfect self. We see this person everywhere: in advertising, in the press, all over social media. We’re told that to be this person you just have to follow your dreams, that our potential is limitless, that we are the source of our own success. But this model of the perfect self can be extremely dangerous. People are suffering under the torture of this impossible fantasy. Unprecedented social pressure is leading to increases in depression and suicide. Where does this ideal come from? Why is it so powerful? Is there any way to break its spell? To answer these questions, Selfie by Will Storr takes us from the shores of Ancient Greece, through the Christian Middle Ages, to the self-esteem evangelists of 1980s California, the rise of narcissism and the selfie generation, and right up to the era of hyper-individualistic neoliberalism in which we live now. It tells the extraordinary story of the person we all know so intimately – our self. Exclusive to the audiobook, Selfie includes a unique 15-minute interview with the author, Will Storr, and reader, Jack Hawkins.

Selfie

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers—and also our brains—create worlds by being attuned to moments of unexpected change. Storr’s superbly chosen examples range from Harry Potter to Jane Austen to Alice Walker, Greek drama to Russian novels to Native American folk tales, King Lear to Breaking Bad to children’s stories. With chapters such as “The Dramatic Question” and “Plot, Endings, and Meaning” and a practical, step-by-step appendix dedicated to “The Sacred Flaw Approach,” The Science of Storytelling is destined to become an invaluable resource for writers of all stripes, whether novelist, screenwriter, playwright, or writer of creative or traditional nonfiction.

Why do obviously intelligent people believe things in spite of the evidence against them? Will Storr has travelled across the world to meet an extraordinary cast of modern heretics in order to answer this question. He goes on a tour of Holocaust sites with David Irving and a band of neo-Nazis, experiences his own murder during 'past-life regression' hypnosis, takes part in a mass homeopathic overdose, and investigates a new disease affecting tens of thousands of people - a disease that doesn't actually exist. Using a unique mix of personal memoir, investigative journalism and the latest research from neuroscience and experimental psychology, Storr reveals why the facts just won't convince some people, and how the neurological 'hero-maker' inside all of us can so easily lead to self-deception and science-denial. The Heretics will change the way you think about thinking.

The Heretics

Las historias moldean lo que somos, desde nuestro carácter hasta nuestra identidad cultural, nos impulsan a realizar nuestros sueños y ambiciones y dan forma a nuestra política y nuestras creencias. Las utilizamos para construir nuestras relaciones, para mantener el orden en nuestros tribunales, para interpretar los acontecimientos en nuestros periódicos y medios de comunicación social. Contar historias es una parte esencial de lo que nos hace humanos. Ha habido muchos intentos de descifrar lo que constituye una buena historia, desde las teorías de Joseph Campbell hasta los recientes intentos de descifrar el «código del best seller». Pero pocos han utilizado un enfoque científico. Para entender la narración de historias en su sentido más amplio, primero debemos comprender al narrador por excelencia: el cerebro humano. Aplicando una deslumbrante investigación psicológica y la neurociencia más vanguardista, Will Storr demuestra cómo nos manipulan los maestros de la narración, en un viaje que va desde las escrituras hebreas hasta Mr. Men, desde la literatura ganadora del Premio Booker hasta la televisión de pago, desde el drama griego hasta las novelas rusas y los cuentos populares de los nativos americanos. "Si quieres escribir una novela o un guión, lee este libro. Es claro, convincente y está muy bien estructurado" –Sunday Times "El libro de Will Storr es obligatorio para cualquier escritor. Presenta una mirada realmente revolucionaria sobre cómo y por qué se cuentan historias." –Craig Pearce "Este libro es clave para entender por qué algunas historias venden y por qué otras caen en el olvido. El estudio que hace Storr del mito y de la mente tiene mucho que ofrecerle a cualquier persona curiosa." –Booklist

La ciencia de contar historias

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